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  V European Press Distribution Round Table  Hamburg, 28 September 2010 FANDE Presentation (SPAIN)   “The spanish press di...
  AGENDA Main news in the spanish press market Services that the distributor charges to the publisher  Info interchange be...
<ul><li>News about the spanish market </li></ul>Publishers National Distributors 100 Local Distributors 25.284 Selling Poi...
<ul><li>Data and statistics (FANDE XV Profile Study) </li></ul><ul><li>PRESS DISTRIBUTION (Total Turnover) </li></ul><ul><...
<ul><li>News about the spanish market </li></ul><ul><li>MAGAZINES - National distributors  </li></ul><ul><li>Two levels of...
<ul><li>News about the spanish market </li></ul><ul><li>NEWSPAPERS – Publishers are the national distributors  </li></ul><...
<ul><li>News about the spanish market </li></ul><ul><li>Local distributors </li></ul><ul><li>LOCAL DISTRIBUTORS (100): del...
<ul><li>INDEPENDENTS  </li></ul>
LOGISTA PUBLICACIONES
<ul><li>SGEL </li></ul>
<ul><li>GDEr (newspapers groups) </li></ul>
<ul><li>The selling points situation </li></ul><ul><li>25.284 press selling points in Spain (May 2010) </li></ul><ul><li>I...
  AGENDA Publishers movements regarding the press distribution structure Services that the distributor charges to the publ...
<ul><li>  Charges from the distributor to the publisher The return cost FANDE and the Magazines Publishers Association (AR...
  Charges from the distributor to the publisher   Charges from the distributor to the publisher  The newspapers promotions...
  Charges from the distributor to the publisher The magazine promotions During 2010 we worked in an agreement between the ...
  AGENDA Publishers movements regarding the press distribution structure Services that the distributor charges to the publ...
  FANDITE (EDI System) Developed by FANDE from 1995 168 users (100% of main newspapers and magazine publishers & distribut...
  FANDITE (   “The spanish press distribution sector:  Data an” International Press Distribution Conference Moscow, 30 May...
  37 different standardized documents (all the commercial movements between provider and distributor)   “Peer to peer” com...
  AGENDA Publishers movements regarding the press distribution structure Services that the distributor charges to the publ...
<ul><li>The digital frame </li></ul><ul><li>The main spanish newspapers began to develop digital version of the traditiona...
 
 
 
  V European Press Distribution Round Table  Distripress Congress Hamburg, 28 September 2010 THANK YOU VERY MUCH José Manu...
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The spanish press distribution market (V European Press Distribution Round Table - Hamburg, 28.09.2010)

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Transcript of "The spanish press distribution market (V European Press Distribution Round Table - Hamburg, 28.09.2010)"

  1. 1. V European Press Distribution Round Table Hamburg, 28 September 2010 FANDE Presentation (SPAIN) “The spanish press distribution sector: Data an” International Press Distribution Conference Moscow, 30 May 2008 J
  2. 2. AGENDA Main news in the spanish press market Services that the distributor charges to the publisher Info interchange between Publishers, Distributors and Selling Points The digital frame “The spanish press distribution sector: Data an” International Press Distribution Conference Moscow, 30 May 2008 J
  3. 3. <ul><li>News about the spanish market </li></ul>Publishers National Distributors 100 Local Distributors 25.284 Selling Points
  4. 4. <ul><li>Data and statistics (FANDE XV Profile Study) </li></ul><ul><li>PRESS DISTRIBUTION (Total Turnover) </li></ul><ul><li>2005: 1.853 million euros </li></ul><ul><li>2009: 1.596 million euros </li></ul>
  5. 5. <ul><li>News about the spanish market </li></ul><ul><li>MAGAZINES - National distributors </li></ul><ul><li>Two levels of distribution: National and Local distributors. </li></ul><ul><li>National Distributors : Services to publishers (nationals and foreigners) distribution all over Spain: </li></ul><ul><li>COEDIS, GDEr, DISPAÑA, LOGINTEGRAL, LOGISTA and SGEL. </li></ul><ul><li>Also publishers with distribution department: GPS (G+J / Motorpress), TOYMER, HOLA, SEMANA and PANINI </li></ul><ul><li>  </li></ul>
  6. 6. <ul><li>News about the spanish market </li></ul><ul><li>NEWSPAPERS – Publishers are the national distributors </li></ul><ul><li>90 dailies: 7 national, 76 regional, 4 sport, 4 business. </li></ul><ul><li>National daily newspapers: ABC (Vocento), El Mundo (Unidad Editorial), El País (Prisa), El Periódico (Zeta), Público (Mediapro), La Razón (Planeta) and La Vanguardia (Godó). </li></ul><ul><li>Daily sports: As (Prisa) and Marca (Unidad Editorial) from Madrid, Sport (Zeta), and Mundo Deportivo (Godó) from Barcelona. </li></ul><ul><li>National distribution directly from the distribution department of each publisher to local distributors. </li></ul>
  7. 7. <ul><li>News about the spanish market </li></ul><ul><li>Local distributors </li></ul><ul><li>LOCAL DISTRIBUTORS (100): deliver the publications </li></ul><ul><li>they receive from their suppliers </li></ul><ul><li>(national dist. or publishers directly) to the retail. </li></ul><ul><li>The local distributors work </li></ul><ul><li>in set territories on an exclusivity basis </li></ul><ul><li>for the publications they distribute (COMPETITION) </li></ul><ul><li>Three groups: </li></ul><ul><li>Independent distributors (15) </li></ul><ul><li>Local delegations of national distributors (45) (Logista + Sgel) </li></ul><ul><li>Distributors owned by the major newspaper </li></ul><ul><li>groups (40) (Joint Venture by Prisa + Unidad Editorial </li></ul><ul><li>+ Vocento + Regional press groups) </li></ul>
  8. 8. <ul><li>INDEPENDENTS </li></ul>
  9. 9. LOGISTA PUBLICACIONES
  10. 10. <ul><li>SGEL </li></ul>
  11. 11. <ul><li>GDEr (newspapers groups) </li></ul>
  12. 12. <ul><li>The selling points situation </li></ul><ul><li>25.284 press selling points in Spain (May 2010) </li></ul><ul><li>Influence very limited of newsstand chains </li></ul><ul><li>and supermarkets. </li></ul><ul><li>Hard decrease (-20% / 1998: around 32.000) </li></ul><ul><li>Tobacco law (2007) banning the sale of tobacco </li></ul><ul><li>in press selling points: Only kiosk authorized </li></ul><ul><li>Approval in 2010 for the sale of tobacco in all the press outlets </li></ul>
  13. 13. AGENDA Publishers movements regarding the press distribution structure Services that the distributor charges to the publisher Info interchange between Publishers, Distributors and Selling Points The digital frame “The spanish press distribution sector: Data an” International Press Distribution Conference Moscow, 30 May 2008 J
  14. 14. <ul><li> Charges from the distributor to the publisher The return cost FANDE and the Magazines Publishers Association (ARI) proposed a general recommendations about the magazine distribution. One of the main points treated was the maximun level of unsold returns (65% in 2009 – 60% in 2010): Publisher have to pay to the distributor for each copy that excess this level. Certified Copies: 0,09 euros (0,03 ND + 0,06 LD) Copies with clasification: 0,16 euros (0,05 ND + 0,11 LD ) “The spanish press distribution sector: Data an” International Press Distribution Conference Moscow, 30 May 2008 J </li></ul>
  15. 15. Charges from the distributor to the publisher Charges from the distributor to the publisher The newspapers promotions There is an agreement between the local distributors association (ANDP) and the national newspapers publishers (El País, El Mundo, Abc…) for the management of newspapers promotions (charge from the local distributor to the publisher) “The spanish press distribution sector: Data an” International Press Distribution Conference Moscow, 30 May 2008 J
  16. 16. Charges from the distributor to the publisher The magazine promotions During 2010 we worked in an agreement between the local distributors association (ANDP) and the national distributors association (UDNE) for the management of magazine promotions (3 MODELS): 1. Promo with retail price: No charge, except promo price below 1 euro 2. Free promo: Promotion is valued at 1 euro and applies % of each agent 3. Free promo joined to the magazine: No charge. Additional charges if the promotion involves the control of cards (0,03 euros) or coupons (0,072 euros) “The spanish press distribution sector: Data an” International Press Distribution Conference Moscow, 30 May 2008 J
  17. 17. AGENDA Publishers movements regarding the press distribution structure Services that the distributor charges to the publisher Info interchange between Publishers, Distributors and Selling Points The digital frame “The spanish press distribution sector: Data an” International Press Distribution Conference Moscow, 30 May 2008 J
  18. 18. FANDITE (EDI System) Developed by FANDE from 1995 168 users (100% of main newspapers and magazine publishers & distributors) Publishers: 16 National and local distributors:122 Kiosks: 86 (testing the service with one document – ALBARÁN: served publication information sent by the distributor to the selling point ) “The spanish press distribution sector: Data an” International Press Distribution Conference Moscow, 30 May 2008 J
  19. 19. FANDITE ( “The spanish press distribution sector: Data an” International Press Distribution Conference Moscow, 30 May 2008 J
  20. 20. 37 different standardized documents (all the commercial movements between provider and distributor) “Peer to peer” communication (not centralized control) Technical support by FANDE (New documents, new users identification, hot line…) New tech projects (XML, e-invoice…) “The spanish press distribution sector: Data an” International Press Distribution Conference Moscow, 30 May 2008 J <ul><li>FANDITE (EDI System) </li></ul>
  21. 21. AGENDA Publishers movements regarding the press distribution structure Services that the distributor charges to the publisher Info interchange between Publishers, Distributors and Selling Points The digital frame “The spanish press distribution sector: Data an” International Press Distribution Conference Moscow, 30 May 2008 J
  22. 22. <ul><li>The digital frame </li></ul><ul><li>The main spanish newspapers began to develop digital version of the traditional product. </li></ul><ul><li>Perhaps the most important initiative is that of El Mundo (the second spanish newspaper by number of copies sold after El País ): Service called Orbyt digital newspaper, with a fine adaptation to the iPad. </li></ul><ul><li>The problem, as worldwide, is the money return from these initiatives (advertising revenue + fee for use). </li></ul><ul><li>Orbyt: </li></ul><ul><li>14,99 euros mothly </li></ul><ul><li>Released in early May 2010 </li></ul><ul><li>Number of subscribers in July 2010: 11.700 </li></ul>
  23. 26. V European Press Distribution Round Table Distripress Congress Hamburg, 28 September 2010 THANK YOU VERY MUCH José Manuel Anta (Managing Director of FANDE) “The spanish press distribution sector: Data an” International Press Distribution Conference Moscow, 30 May 2008 J
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