This document discusses the evolution of social media from word-of-mouth to modern platforms like Facebook and smartphones. It outlines benefits for businesses in using social media like increased customer engagement, revenue creation, and brand loyalty. The conclusion is that social media can boost businesses by increasing revenue, strengthening client relationships, and raising brand recognition when implemented as part of a well-defined marketing strategy.

2. Order of Operation
Evolution
Friendship to Business
Benefits
The Plan
Key performance Indictors
Why Plugged-In?

3. The Evolution of
Social Media
Word of Mouth
Telephone
Internet
You got Mail
Chat Rooms
Facebook
Smartphones

4. Innovation
Forward Thinking
Transparency
Brand Identity
Brand loyalty

5. Benefits
Customer Engagement
Revenue Creation
Building Loyalty
Search Engine Optimization

6. Concept
Definition
Design
Deployment
Optimization

7. Conclusion
Social Media Increases Revenue
Stronger Client Relationships
Increase Brand Recognition
Boost Search Engine Optimization

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