OSU OKC Social Media Presentation

You’ve been Facebooked! Now what? Lanie James Social Media Specialist Chesapeake Energy

What is Social Media?
The practice of expanding social or professional relationships through electronic media.
TRANSLATION:
Old Fashioned Networking Made Hi-tech

Relationships

Social Media Convergence

And that means what?

Opportunity

Reality
Social Media…
isn’t a fad
isn’t irrelevant
can be a time waster
can be a time saver
sometimes creepy
is a tool
isn’t going anywhere!

The Big 4
Facebook
Personal Page, Fan Page, Group Page, Business Account, Ads
Facebook is searched more in the workplace than Google.
Twitter
140 characters or less, townhall, crowdsourcing, hashtags
LinkedIn
You online professional resume, targeted networking
YouTube
2 nd most searched site, 3 rd most popular

The Big 4 Strategies
Facebook
Set up your privacy settings, group your friends into networks, be mindful of photos, status updates, tagging and content. Link back to you an online resume.
Twitter
Follow and engage companies you would like to work for. A great way to learn about their culture, the application process, jobs and career resources.
LinkedIn
Set up BEFORE you start looking for a job to build your network. Start with faculty, advisors, friends. Keep information accurate, updated and join groups.
YouTube
Great way to research companies, industries and specific jobs.

Social Media Career Strategy
Questions
What are your goals?
What profiles do you need?
What’s on your profile?
What are your privacy settings?
What’s your Brand?
Answers
Social Media is not a magic bullet
Set up accounts on sites where your target opportunities are.
Include relevant information.
Protect your network.
Represent yourself appropriately.

Media & Technology Convergence
ON DEMAND
GPS
Video
Phone
Social Media
Bills
Home
News
There’s an app for that!

Recommended Resources
Mashable.com
StudentBranding.com
CareerRealism.com
Blogging4Jobs.com
Texting4Jobs.com
Twitter.com/CHKcareers

Questions? twitter.com/Jlanie twitter.com/CHKcareers facebook.com/CHKjlanie [email_address]

OSU OKC Social Media Presentation

by Lanie James on Apr 27, 2010

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OSU OKC Social Media Presentation — Presentation Transcript