Fishers Of Men

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Fishers Of Men

  1. 1. FISHERS OF MEN Recruitment & Retention: A Winning Strategy Presentation by James Howard Langston, MBA, SPHR-CA Invitation to participate in the conference proceedings at the 2002 HAWAII INTERNATIONAL CONFERENCE ON BUSINESS June 18 – 22, 2002
  2. 2. “ follow Me, and I will make you fishers of men” MATTHEW 28:19
  3. 3. Left to Right: Cheri, Alice, Jim, James, & Anna Langston A special acknowledgment to Alice, Anna, Cheri, and James – who patiently supported me in continuing my education
  4. 4. In Loving Memory Dr. Carlos A. Bonilla A special acknowledgment To Dr. Carlos A. Bonilla – who provided a special light for the creation of this research project
  5. 5. CONTENTS <ul><li>the fishing analogy </li></ul><ul><li>a winning strategy </li></ul><ul><li>bureau of labor statistics human fish finder </li></ul><ul><li>recruitment & retention highlights </li></ul><ul><li>save mart supermarkets store-level applicant opinion survey </li></ul>
  6. 6. CONTENTS <ul><li>a theory of human motivation </li></ul><ul><li>an investment problem </li></ul><ul><li>concluding automatic slide presentation: </li></ul><ul><ul><li>save mart implements a winning strategy </li></ul></ul><ul><ul><li>save mart’s employer branding & corporate branding </li></ul></ul>
  7. 7. <ul><li>late evening preparations </li></ul><ul><li>long hard hours, often until early morning </li></ul><ul><li>mesh nets, baskets, and a stone anchor </li></ul><ul><li>torches for attracting fish </li></ul><ul><li>food and water jars, extra ropes and oars </li></ul>THE FISHING ANALOGY
  8. 8. A WINNING STRATEGY <ul><li>leads with a servant attitude </li></ul><ul><li>provides a sense of belonging </li></ul><ul><li>applies diversity </li></ul><ul><li>insists on the individual’s importance </li></ul>
  9. 9. A WINNING STRATEGY <ul><li>encourages persistently </li></ul><ul><li>instills a sense of security </li></ul><ul><li>makes participation possible for everyone </li></ul><ul><li>inspires a universal cause </li></ul>
  10. 10. BLS HUMAN FISH FINDER SOURCE: BUREAU OF LABOR STATISTICS
  11. 11. RECRUITMENT & RETENTION HIGHLIGHTS <ul><li>bottom “fish” line HR strategies </li></ul><ul><li>winning examples: </li></ul><ul><ul><li>seattle’s world famous pike place fish market </li></ul></ul><ul><ul><li>the container store </li></ul></ul>
  12. 12. <ul><li>managing human capital effectively is the most important single reason for corporate financial success – a quantification of winning HR practices </li></ul>SOURCE: WATSON WYATT WORLDWIDE Bottom “fish” Line HR Stragegies
  13. 13. John Yokoyama, Owner of “ World Famous ” Pike Place Fish, Seattle, Washington SOURCE: WWW.PIKEKPLACEFISH.COM
  14. 14. A Dynamic, Fast-Paced Retail Fish Market that’s Fun for both Customers and Employees SOURCE: WWW.PIKEKPLACEFISH.COM
  15. 15. December 18, 2009 Update
  16. 16. December 18, 2009 Update
  17. 17. December 18, 2009 Update
  18. 18. December 18, 2009 Update
  19. 19. # 2 – year 2002 # 1 – year 2001 # 1 – year 2000 The Container Store SOURCE: WWW.CONTAINERSTORE.COM good pay. great benefits. respect.
  20. 20. a commitment to employees and a principled way of doing business The Container Store SOURCE: WWW.CONTAINERSTORE.COM
  21. 21. Store-Level Applicant Opinion Survey June 2001 Save Mart Supermarkets Corporate Office 1800 Standiford Avenue Modesto, California 95350
  22. 22. QUESTION 1 which is your preferred method of job searching?
  23. 24. QUESTION 2 if you received two attractive job offers with identical salaries, what factor would most influence you to select one job over the other?
  24. 26. QUESTION 3 what is the most effective way to evaluate a potential employer?
  25. 28. QUESTION 4 what element of a job advertisement is most essential to finding the right job?
  26. 30. A THEORY OF HUMAN MOTIVATION Abraham Harold Maslow, 1908 - 1970 SOURCE: WWW.ACCEL-TEAM.COM
  27. 31. MASLOW’S HIERARCHY OF NEEDS Actualization Esteem Social Safety Physiological LOW Strength of Needs HIGH physiological needs SOURCE: WWW.ACCEL-TEAM.COM
  28. 32. Actualization Esteem Social Safety Physiological LOW Strength of Needs HIGH MASLOW’S HIERARCHY OF NEEDS safety or security needs SOURCE: WWW.ACCEL-TEAM.COM
  29. 33. Actualization Esteem Social Safety Physiological LOW Strength of Needs HIGH MASLOW’S HIERARCHY OF NEEDS social or affiliation needs SOURCE: WWW.ACCEL-TEAM.COM
  30. 34. Actualization Esteem Social Safety Physiological LOW Strength of Needs HIGH MASLOW’S HIERARCHY OF NEEDS esteem needs SOURCE: WWW.ACCEL-TEAM.COM
  31. 35. Actualization Esteem Social Safety Physiological LOW Strength of Needs HIGH MASLOW’S HIERARCHY OF NEEDS self-actualization needs SOURCE: WWW.ACCEL-TEAM.COM
  32. 36. 1215 1832 2802 3130 0 500 1000 1500 2000 2500 3000 3500 1998 1999 2000 2001 Save Mart Supermarkets New Hires SOURCE: SAVE MART SUPERMARKETS
  33. 37. Vulnerable Retention Point Time with Company Pay Rate Maximum Productivity Area Productivity Curve 0 The Vulnerable Point of a Company’s Investment in Skills
  34. 38. AN INVESTMENT PROBLEM <ul><li>problem: long-term developmental training provides workers with training they cannot use in the short term – then companies never realize a return on investment </li></ul><ul><li>solution: reduce the up-front investment and implement “just-in-time” training </li></ul>SOURCE: WATSON WYATT WORLDWIDE
  35. 39. 100 Stores 100 Stores: 200 IST Leaders Corporate: T&D Corporate: T&D Past Push System Present Pull System Save Mart inverts Training & Development’s Pyramid Organizational Structure
  36. 40. Save Mart Implements a Winning Strategy SOURCE: SAVE MART SUPERMARKETS
  37. 41. MBA Graduate to the Rescue
  38. 42. STORE TRAINING Boot Camp 2001
  39. 43. FLY AWAY HOME to achieve the incredible you have to attempt the impossible SOURCE: WWW.SPE.SONY.COM 1996 COPYRIGHT COLUMBIA PICTURES
  40. 44. In-Store Trainer Boot Camp 2001 in Action
  41. 45. In-Store Trainers Certified for Action
  42. 46. STORE TRAINING Create a WOW! experience for new employees
  43. 47. Creating a WOW! Experience in Action
  44. 48. STORE TRAINING attain. train. retain.
  45. 49. Attaining, Training, & Retaining in Action
  46. 50. Attaining, Training, & Retaining in Action
  47. 51. STORE TRAINING Employee Relations equal... ER = CR Customer Relations
  48. 52. STORE TRAINING “ Just in Time”
  49. 53. “ Just-In-Time” In-Store Training in Action
  50. 54. Employer Branding SOURCE: SAVE MART SUPERMARKETS
  51. 55. SOURCE: SAVE MART SUPERMARKETS
  52. 57. Retail Management Development in Action
  53. 58. Corporate Branding SOURCE: WWW.INTERSPORTPHOTO.COM
  54. 59. Dodge / Save Mart 350 NASCAR Winston Cup June 20 – 23, 2002 Sonoma, California SOURCE: WWW.INTERSPORTPHOTO.COM
  55. 60. The Save Mart Center at Fresno State SOURCE: WWW.SAVEMARTCENTER.COM
  56. 61. FISHERS OF MEN Recruitment & Retention: A Winning Strategy MBA Project Submitted in Partial Fulfillment of The Requirement for the Degree of Master of Business Administration Faculty Advisor: Muhanned El-Mefleh, Ph.D. James Howard Langston November 27, 2001

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