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Twitter business[1]
Twitter business[1]
Twitter business[1]
Twitter business[1]
Twitter business[1]
Twitter business[1]
Twitter business[1]
Twitter business[1]
Twitter business[1]
Twitter business[1]
Twitter business[1]
Twitter business[1]
Twitter business[1]
Twitter business[1]
Twitter business[1]
Twitter business[1]
Twitter business[1]
Twitter business[1]
Twitter business[1]
Twitter business[1]
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Twitter business[1]

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  • 1. Twitter and business Real World Applications     Amanda Goetz Jonathan Lam
  • 2. Twitter● Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting.● Each Tweet is limited to 140 characters.● Twitter is available around the world in more than 20 languages.● Twitter 
  • 3. Twitter Terms● Mention: ○ Once you have a twitter account, other people can "mention" your username using the "@" symbol.● Retweet ○ If someone else tweets something that you want to share to your own followers, you can "retweet" their post.● Message ○ Private messages can be sent between users. Simply start your tweet with "DM" or "D", followed by "@username", and then your message.● Hashtag ○ Hashtags (#) are for users to categorize their tweets. They are usually short keywords that are used to get your tweet noticed. For example, if a store was posting about black friday sale, one of their hashtags could be "#blackfriday", so that when any user searched the term black friday, their tweet would show up.
  • 4. The Business Aspect● Twitter has a section on their website about businesses using Twitter.● "As a business, you can use Twitter to quickly share information, gather market intelligence and insights, and build relationships with people who care about your company."● Businesses around the world use Twitter to help promote their brands.
  • 5. 8 Practices Twitter provides a list of 8 practices businesses should be following.1. Share2. Listen3. Ask4. Respond5. Reward6. Demonstrate knowledge and leadership7. Champion (engage) your stakeholders8. Establish the right voice.
  • 6. 8 Practices● Each practice helps to promote a business and create brand loyalty.● Twitter provides a guide not only for businesses, but a downloadable guide for small businesses.● The 8 practices help a business create a following and a reputation.
  • 7. Followers, Followers, Followers!● It is important when using twitter for your business to have a wide following. ● The more people that see your tweets, the more likely it is that your message will be passed on. ● The more people talking about your business (positively) on Twitter, the better!
  • 8. How to get noticedTwitter offers a few options to businesses tohelp them gain followers and improve theirreach. ● Promoted Accounts● Promoted Tweets● Promoted Trends● Enhanced Profile Pages● Widgets and Resources
  • 9. Promoted Accounts● The fastest way to increase followers.● Not only will you increase your numbers, but these will be valuable followers that find your business relevant to them.● The more someone cares about what youre talking about, the more likely they are to pass on your message.
  • 10. Promoted Tweets● Promoted tweets allow you to amplify your message and make sure that it is seen.● These tweets can be targeted to specific search terms, specific users, and even geographic locations.
  • 11. Promoted Trends● A trending topic means that people are using (#)hashtags to discuss a certain topic.● Trending topics are listed on a users homepage, and draw a lot of attention.● If a business has something that they want users to discuss, they can pay to have that topic moved to the top of that list.
  • 12. Enhanced Profile Pages● A business can alter the way their page looks, making sure that their most important content is most prevalent.
  • 13. Widgets and Resources● A companys twitter account can be amplified by any media they already have in place.● "Follow" buttons can be added to a companys website that take visitors directly to their Twitter page.● "Widgets" can be placed on blogs, websites, facebook, myspace, etc. that allow visitors of those sites to also see a companys tweets.● "Tweet" buttons can be added to a website or blog that allow Twitter users to share that particular link or content with their followers.
  • 14. Twitter Analytics● Businesses do not guess at how their tweets are doing.● Twitter offers analytics to show how the business tweets are being viewed, retweeted, and favorited.● Timeline Activity allows a business to see what activity has come from each tweet.● Analytics include follows, unfollows, mentions, retweets, and more.
  • 15. Case Study: SXSW Interactive Festival● 13 sponsors- includes Pepsi, Samsung, Monster Energy, and AT&T.● Tweeting about events causes an increase in engagement.● Giveaways give the audience a reason to interact with the brand. Ex. Chevrolet provided free rides in their new car, the Equinox.● Using Twitter around and during an event is cost-effective.
  • 16. Case Study: SXSW Interactive Festival● At SXSW, Samsung received 465,132 mentions, Microsoft received 220,719 mentions, and Pepsi received 190,250 mentions.● Lesson: Businesses using Twitter need to be interactive. Using Twitter to promote an event is cost-effective for businesses and can create greater reach.
  • 17. Marketers use of TwitterGrant Johnson, Ad Agency Owner of JohnsonDirect wrote an article for ChiefMarketer.com,discussing the marketing power of TwitterTwitter can be used as:● An extension of public relations● A direct marketing promotional tool● An instantaneous update.These three are not the only uses discussed,but the three major ones for businesses. 
  • 18. Marketers use of Twitter● As an extension of public relations, a business can tweet about other parts of the business or relevant information to the business.● As a direct promotional tool, a business can offer a discount or promotion through a link posted on Twitter or a code tweeted for users to use on the business site.● As an instantaneous update, businesses can provide real-time information about anything new happening.
  • 19. Example of a business using Twitter● Besides the basic Twitter used for advertising, businesses can get creative with their Twitters.● Example: DKNY PR Girl- http://twitter. com/#!/DKNY● DKNY maintains a relationship with its followers through DKNY PR Girl.● Tweets are not only business related, but fun and keep followers interested.● Allows for the brand to engage with followers.
  • 20. Sources ● http://twitter.com/about ● https://business.twitter.com/en/basics/what-is- twitter/ ● https://business.twitter.com/en/basics/best- practices/ ● https://business.twitter.com/en/advertise/analytics/ ● http://www.mediapost. com/publications/article/171230/talk-is-cheap- tweets-are-money.htm ● http://chiefmarketer.com/online_marketing/0616- marketing-twitter ● http://twitter.com/#!/DKNY ● http://www.youtube.com/watch?v=J0xbjIE8cPM 

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