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Underscoring our global scope and vision for the future, we have shortened our name and introduced a new logo.
The shortened name and new logo mean the JLL brand is:
Highly visible and easily recognized around the world, memorable and easy to say in most languages, and suitable for digital applications and mobile channels.
Using the name JLL is a natural evolution of our brand as we continue to expand globally and across specializations. It also represents our adaptation to communication styles in different countries, languages and channels, especially digital.