Leading the Charge in Emerging Markets: Corporate real estate trends for the tech companies

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Innovation and growth are strategic imperatives for technology companies. In order to respond to a quickly changing environment, win the market share race and seize the advantage of disruptive ...

Innovation and growth are strategic imperatives for technology companies. In order to respond to a quickly changing environment, win the market share race and seize the advantage of disruptive innovation, technology companies have to be dynamic, fluid and bold. This involves a high degree of risk, which many are willing to take in anticipation of future rewards.

To learn more visit: http://www.gcre.joneslanglasallesites.com/en/industries/technology

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Leading the Charge in Emerging Markets: Corporate real estate trends for the tech companies Infographic Transcript

  • 1. Leading the Charge in Emerging Markets: Corporate Real Estate Trends for the Technology Sector Innovation and growth are strategic imperatives for technology companies. In order to respond to a quickly changing environment, win the market share race and seize the advantage of disruptive innovation, technology companies have to be dynamic, fluid and bold. This involves a high degree of risk, which many are willing to take in anticipation of future rewards. 1. Aggressive growth in emerging markets BRIC countries as well as CEE and SEA are top priorities for portfolio expansion CEE 43% RUSSIA 36% CHINA 57% SEA % - of technology companies expecting increase in their portfolios 36% INDIA 51% CEE - Central and Eastern Europe BRAZIL 39% SEA - Southeast Asia 2. Flexible real estate portfolios are required to support the growth Senior leadership demands being placed on CRE (% - Respondents who reported that these demands are increasing) Demands linked to portfolio productivity and flexibility Demands linked to growth Limiting exposure to future real estate costs 71% Increasing the utilization of existing buildings in the portfolio 66% Creating on-demand space for the business, bringing more flexibility to the leasehold portfolio 64% 74% Enhancing productivity of the real estate portfolio Delivering a platform for growth in select markets Enabling remote or mobile working 85% 59% 3. Speed of geographic expansion fuelling outsourcing Technology companies have the most strategic attitude toward outsourcing among all sectors (% - Companies where outsourcing represents a strategic relationship) $ 18% GOVERNMENT 19 % RETAIL 27 % 26% ENERGY CONSUMER PRODUCTS 29% 30% OTHER INDUSTRY PHARMA/ LIFE SCIENCE 35% 37% BANKING/ TECHNOLOGY FINANCIAL CRE services expected to be fully outsourced in three years' time LEASE ADMINISTRATION PORTFOLIO AND FACILITIES MANAGEMENT TRANSACTIONS SERVICES PROJECT MANAGEMENT/ BUILD-OUT/ DESIGN TECHNOLOGY PROPERTY MANAGEMENT ENERGY AND SUSTAINABILITY SERVICES OTHER SECTORS 4. Challenges associated with portfolio growth in emerging markets 1. Real estate market transparency issues 2. Lack of CRE professionals to support international expansion 3. Procurement teams are not knowledgeable about providing CRE services in unfamiliar markets 4. Lack of market and portfolio information Source: Leading the charge in emerging markets Corporate Real Estate Trends for the technology sector Jones Lang LaSalle www.jll.com/globalCREtrends © Jones Lang LaSalle 2014