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Training Google to Love Your Website
Training Google to Love Your Website
Training Google to Love Your Website
Training Google to Love Your Website
Training Google to Love Your Website
Training Google to Love Your Website
Training Google to Love Your Website
Training Google to Love Your Website
Training Google to Love Your Website
Training Google to Love Your Website
Training Google to Love Your Website
Training Google to Love Your Website
Training Google to Love Your Website
Training Google to Love Your Website
Training Google to Love Your Website
Training Google to Love Your Website
Training Google to Love Your Website
Training Google to Love Your Website
Training Google to Love Your Website
Training Google to Love Your Website
Training Google to Love Your Website
Training Google to Love Your Website
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Training Google to Love Your Website

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This presentation was delivered at the 2010 Springbrook Web Conference and provides an introduction to Search Engine Optimization (SEO).

This presentation was delivered at the 2010 Springbrook Web Conference and provides an introduction to Search Engine Optimization (SEO).

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  • فيه تولز في ثاني صفحة خاصة يالكيورد
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  • Search Engine OptimizationFancy way to say “making your web content findable by search engines”Most beautiful site in the world that can’t be found via Google is as good as invisibleTwo keys:Think about how users look for your contentUnderstand how Google interprets what it finds
  • Each of theses flower pages may include the phrase ‘red flowers’, but by pointing many pages to the central ‘Red Flowers’ hub page we help Google figure out which is our BEST page on this subject.
  • Transcript

    • 1. TRAINING GOOGLE TO LOVE YOUR WEBSITE
      An Brief Introduction to SEO
      4/9/2010
    • 2. About Me
      Jeanne Kramer-Smyth
      MLS, University of Maryland
    • 3. What is SEO?
      SEO = Search Engine Optimization
      Fancy way to say “making your web content findable by search engines”
    • 4. Building Blocks of SEO
      Analytics
      Page Construction
      Site Organization
      Topic & Keyword Research
    • 5. What are people looking for?
      Analytics
      Page Construction
      Site Organization
      Topic & Keyword Research
    • 6. World War II or World War 2?
      Keyword research can show you how people actually search – official vs popular version.
      Google Insight into Search:
      world war 2
      world war ii
    • 7. Tools for Keyword Research
      Google Insight for Search
      Google Trends
      Google AdWords Keyword Tool
      Google Search-based Keyword Tool
      SEO Book Keyword Suggestion Tool
      KeywordDiscovery ($)
      WordTracker ($) and Free Version
      SEO Book’s Keyword Tools Page
    • 8. This site was built for crawling!
      Analytics
      Page Construction
      Site Organization
      Topic & Keyword Research
    • 9. Tree Gives Content Clear Home
    • 10. Gain Authority Via Internal Links
    • 11. XML Sitemaps
      A list of pages available to be indexed by search engines – an index for robots that crawl your site.
      Types of Sitemaps:
      General Sitemap
      News Sitemap
      Video Sitemap
    • 12. SEO Checklist: Site Level
      All content can be found via crawling
      Current XML sitemaps submitted to search engines
      Leaf pages point to hubs
      Child pages point to their parents
      Good anchor text, usually matches target page title
    • 13. Target each page!
      Analytics
      Page Construction
      Site Organization
      Topic & Keyword Research
    • 14. Before you start building a page
      Physical home & URL
      Primary keyword target
    • 15. Title & Description
      TiITLE
      <title>Macmillan: Robot Dreams: Sara Varon: Books</title>
      <meta name="description" content="Macmillan: Robot Dreams: Sara Varon: Bonus Publisher Materials: Praise, Author Biography, Awards" />
      META DESCRIPTION
      SERP
    • 16. Example: Many Pages – One Title
    • 17. SEO Checklist: Page Level
      Clear primary keyword target phrase
      One URL per page
      Unique page title, less than 65 characters
      <H1> tag containing keyword target
      Unique meta description, less than 164 characters
      Content rich text
      Images have alt text
    • 18. After the launch
      Analytics
      Page Construction
      Site Organization
      Topic & Keyword Research
    • 19. Questions to ask after launch
      Traffic Sources
      Bounce Rates
      SERP position for target keywords
    • 20. Free Tools
      Google Webmaster Tools: Register your sitemap
      Google Analytics: Traffic sources & statistics
      Google Feedburner: Tracking RSS subscriptions
      Google Website Optimizer: A/B testing
    • 21. Next Steps for YOU!
      Look at sites you like – could you improve their SEO?
      Bake SEO into your web site design and development process
      Follow some SEO blogs (RSS is your friend!)
      SEOmoz Daily SEO Blog
      SEO Book
      Search Engine Land
      Google Webmaster Central Blog
    • 22. Questions?
      Looking for me? Google Jeanne Kramer-Smyth!
      LinkedIn: http://www.linkedin.com/in/jkramersmyth
      Blog: SpellboundBlog.com
      Portfolio: SpellboundProjects.com
      Audio Book Reviews: BooksForEars.com

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