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TRAINING GOOGLE TO LOVE YOUR WEBSITE<br />An Brief Introduction to SEO<br />4/9/2010<br />
About Me<br />Jeanne Kramer-Smyth<br />MLS, University of Maryland<br />
What is SEO?<br />SEO = Search Engine Optimization<br />Fancy way to say “making your web content findable by search engin...
Building Blocks of SEO<br />Analytics<br />Page Construction<br />Site Organization<br />Topic & Keyword Research<br />
What are people looking for?<br />Analytics<br />Page Construction<br />Site Organization<br />Topic & Keyword Research<br />
World War II or World War 2?<br />Keyword research can show you how people actually search – official vs popular version.<...
Tools for Keyword Research<br />Google Insight for Search<br />Google Trends<br />Google AdWords Keyword Tool<br />Google ...
This site was built for crawling!<br />Analytics<br />Page Construction<br />Site Organization<br />Topic & Keyword Resear...
Tree Gives Content Clear Home<br />
Gain Authority Via Internal Links<br />
XML Sitemaps<br />A list of pages available to be indexed by search engines – an index for robots that crawl your site.<br...
SEO Checklist: Site Level<br />All content can be found via crawling<br />Current XML sitemaps submitted to search engines...
Target each page!<br />Analytics<br />Page Construction<br />Site Organization<br />Topic & Keyword Research<br />
Before you start building a page<br /> Physical home & URL<br /> Primary keyword target<br />
Title & Description<br />TiITLE<br /><title>Macmillan: Robot Dreams: Sara Varon: Books</title><br /><meta name="descriptio...
Example: Many Pages – One Title<br />
SEO Checklist: Page Level<br />Clear primary keyword target phrase<br />One URL per page<br />Unique page title, less than...
After the launch<br />Analytics<br />Page Construction<br />Site Organization<br />Topic & Keyword Research<br />
Questions to ask after launch<br /> Traffic Sources<br /> Bounce Rates<br /> SERP position for target keywords<br />
Free Tools<br />Google Webmaster Tools: Register your sitemap<br />Google Analytics: Traffic sources & statistics<br />Goo...
Next Steps for YOU!<br />Look at sites you like – could you improve their SEO?<br />Bake SEO into your web site design and...
Questions?<br />Looking for me? Google Jeanne Kramer-Smyth!<br />LinkedIn: http://www.linkedin.com/in/jkramersmyth<br />Bl...
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Training Google to Love Your Website

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This presentation was delivered at the 2010 Springbrook Web Conference and provides an introduction to Search Engine Optimization (SEO).

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  • Search Engine OptimizationFancy way to say “making your web content findable by search engines”Most beautiful site in the world that can’t be found via Google is as good as invisibleTwo keys:Think about how users look for your contentUnderstand how Google interprets what it finds
  • Each of theses flower pages may include the phrase ‘red flowers’, but by pointing many pages to the central ‘Red Flowers’ hub page we help Google figure out which is our BEST page on this subject.
  • Transcript of "Training Google to Love Your Website"

    1. 1. TRAINING GOOGLE TO LOVE YOUR WEBSITE<br />An Brief Introduction to SEO<br />4/9/2010<br />
    2. 2. About Me<br />Jeanne Kramer-Smyth<br />MLS, University of Maryland<br />
    3. 3. What is SEO?<br />SEO = Search Engine Optimization<br />Fancy way to say “making your web content findable by search engines”<br />
    4. 4. Building Blocks of SEO<br />Analytics<br />Page Construction<br />Site Organization<br />Topic & Keyword Research<br />
    5. 5. What are people looking for?<br />Analytics<br />Page Construction<br />Site Organization<br />Topic & Keyword Research<br />
    6. 6. World War II or World War 2?<br />Keyword research can show you how people actually search – official vs popular version.<br />Google Insight into Search:<br />world war 2<br />world war ii<br />
    7. 7. Tools for Keyword Research<br />Google Insight for Search<br />Google Trends<br />Google AdWords Keyword Tool<br />Google Search-based Keyword Tool<br />SEO Book Keyword Suggestion Tool<br />KeywordDiscovery ($)<br />WordTracker ($) and Free Version<br />SEO Book’s Keyword Tools Page<br />
    8. 8. This site was built for crawling!<br />Analytics<br />Page Construction<br />Site Organization<br />Topic & Keyword Research<br />
    9. 9. Tree Gives Content Clear Home<br />
    10. 10. Gain Authority Via Internal Links<br />
    11. 11. XML Sitemaps<br />A list of pages available to be indexed by search engines – an index for robots that crawl your site.<br />Types of Sitemaps:<br />General Sitemap<br />News Sitemap<br />Video Sitemap<br />
    12. 12. SEO Checklist: Site Level<br />All content can be found via crawling<br />Current XML sitemaps submitted to search engines <br />Leaf pages point to hubs<br />Child pages point to their parents<br />Good anchor text, usually matches target page title<br />
    13. 13. Target each page!<br />Analytics<br />Page Construction<br />Site Organization<br />Topic & Keyword Research<br />
    14. 14. Before you start building a page<br /> Physical home & URL<br /> Primary keyword target<br />
    15. 15. Title & Description<br />TiITLE<br /><title>Macmillan: Robot Dreams: Sara Varon: Books</title><br /><meta name="description" content="Macmillan: Robot Dreams: Sara Varon: Bonus Publisher Materials: Praise, Author Biography, Awards" /><br />META DESCRIPTION<br />SERP<br />
    16. 16. Example: Many Pages – One Title<br />
    17. 17. SEO Checklist: Page Level<br />Clear primary keyword target phrase<br />One URL per page<br />Unique page title, less than 65 characters<br /><H1> tag containing keyword target<br />Unique meta description, less than 164 characters<br />Content rich text<br />Images have alt text<br />
    18. 18. After the launch<br />Analytics<br />Page Construction<br />Site Organization<br />Topic & Keyword Research<br />
    19. 19. Questions to ask after launch<br /> Traffic Sources<br /> Bounce Rates<br /> SERP position for target keywords<br />
    20. 20. Free Tools<br />Google Webmaster Tools: Register your sitemap<br />Google Analytics: Traffic sources & statistics<br />Google Feedburner: Tracking RSS subscriptions<br />Google Website Optimizer: A/B testing<br />
    21. 21. Next Steps for YOU!<br />Look at sites you like – could you improve their SEO?<br />Bake SEO into your web site design and development process<br />Follow some SEO blogs (RSS is your friend!)<br />SEOmoz Daily SEO Blog<br />SEO Book<br />Search Engine Land<br />Google Webmaster Central Blog<br />
    22. 22. Questions?<br />Looking for me? Google Jeanne Kramer-Smyth!<br />LinkedIn: http://www.linkedin.com/in/jkramersmyth<br />Blog: SpellboundBlog.com<br />Portfolio: SpellboundProjects.com<br />Audio Book Reviews: BooksForEars.com<br />
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