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Building Archives Websites That Google Will Love
 

Building Archives Websites That Google Will Love

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    Building Archives Websites That Google Will Love Building Archives Websites That Google Will Love Presentation Transcript

    • Building Archives Websites That Google Will Love
      Jeanne Kramer-Smyth
      http://www.SpellboundBlog.com
      SAA2010 Washington, DC
      August 14, 2010
    • Wikimedia Commons: Spider Monkey’s use of the prehensile tail
    • 200
    • Wikimedia Commons: Home Sweet Home Project Gutenberg
    • World War II or World War 2?
      Keyword research can show you how people actually search – official vs popular version.
      Google Insight into Search:
      world war 2
      world war ii
    • Site Organization
    • Site Organization
    • Flickr Commons: Candy Box from Yeshiva University Museum
    • Page Construction
      Unique page title, less than 65 characters
      Clear primary keyword target phrase
      One URL per page
      Unique meta description, less than 164 characters
      Content rich text
      Images have alt text
    • Analytics
      Where did they come from?
      When and why do they leave?
      Where am I on a Google SERP?
    • Analytics
      Where did they come from?
      Traffic Sources & Keywords
      When and why do they leave?
      Bounce Rates & Exit Pages
      Where am I on a Google SERP?
      Google Webmaster Tools
    • Next Steps for YOU!
      Look at sites that rank higher than you do
      Check out your Analytics
      Bake SEO into your web site design discussions
      Follow some SEO blogs (RSS is your friend!)
      SEOmoz Daily SEO Blog
      SEO Book
      Search Engine Land
      Google Webmaster Central
    • Questions?
      Jeanne Kramer-Smyth
      http://www.spellboundblog.com
      @spellboundblog