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Building Archives Websites That Google Will Love<br />Jeanne Kramer-Smyth<br />http://www.SpellboundBlog.com<br />SAA2010 ...
Wikimedia Commons: Spider Monkey’s use of the prehensile tail<br />
200<br />
Wikimedia Commons: Home Sweet Home Project Gutenberg<br />
World War II or World War 2?<br />Keyword research can show you how people actually search – official vs popular version.<...
Site Organization<br />
Site Organization<br />
Flickr Commons: Candy Box from Yeshiva University Museum<br />
Page Construction<br />Unique page title, less than 65 characters<br />Clear primary keyword target phrase<br />One URL pe...
Analytics<br />Where did they come from?<br />When and why do they leave?<br />Where am I on a Google SERP?<br />
Analytics<br />Where did they come from?<br />Traffic Sources & Keywords<br />When and why do they leave?<br />		Bounce Ra...
Next Steps for YOU!<br />Look at sites that rank higher than you do<br />Check out your Analytics<br />Bake SEO into your ...
Questions?<br />Jeanne Kramer-Smyth<br />http://www.spellboundblog.com<br />@spellboundblog<br />
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Building Archives Websites That Google Will Love

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Transcript of "Building Archives Websites That Google Will Love"

  1. 1. Building Archives Websites That Google Will Love<br />Jeanne Kramer-Smyth<br />http://www.SpellboundBlog.com<br />SAA2010 Washington, DC<br />August 14, 2010<br />
  2. 2.
  3. 3.
  4. 4. Wikimedia Commons: Spider Monkey’s use of the prehensile tail<br />
  5. 5.
  6. 6. 200<br />
  7. 7. Wikimedia Commons: Home Sweet Home Project Gutenberg<br />
  8. 8.
  9. 9.
  10. 10. World War II or World War 2?<br />Keyword research can show you how people actually search – official vs popular version.<br />Google Insight into Search:<br />world war 2<br />world war ii<br />
  11. 11. Site Organization<br />
  12. 12. Site Organization<br />
  13. 13. Flickr Commons: Candy Box from Yeshiva University Museum<br />
  14. 14. Page Construction<br />Unique page title, less than 65 characters<br />Clear primary keyword target phrase<br />One URL per page<br />Unique meta description, less than 164 characters<br />Content rich text<br />Images have alt text<br />
  15. 15. Analytics<br />Where did they come from?<br />When and why do they leave?<br />Where am I on a Google SERP?<br />
  16. 16. Analytics<br />Where did they come from?<br />Traffic Sources & Keywords<br />When and why do they leave?<br /> Bounce Rates & Exit Pages <br />Where am I on a Google SERP?<br />Google Webmaster Tools<br />
  17. 17. Next Steps for YOU!<br />Look at sites that rank higher than you do<br />Check out your Analytics<br />Bake SEO into your web site design discussions<br />Follow some SEO blogs (RSS is your friend!)<br />SEOmoz Daily SEO Blog<br />SEO Book<br />Search Engine Land<br />Google Webmaster Central<br />
  18. 18. Questions?<br />Jeanne Kramer-Smyth<br />http://www.spellboundblog.com<br />@spellboundblog<br />
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