Flickr Commons: Candy Box from Yeshiva University Museum
Page Construction Unique page title, less than 65 characters Clear primary keyword target phrase One URL per page Unique meta description, less than 164 characters Content rich text Images have alt text
Analytics Where did they come from? When and why do they leave? Where am I on a Google SERP?
Analytics Where did they come from? Traffic Sources & Keywords When and why do they leave? Bounce Rates & Exit Pages Where am I on a Google SERP? Google Webmaster Tools
Next Steps for YOU! Look at sites that rank higher than you do Check out your Analytics Bake SEO into your web site design discussions Follow some SEO blogs (RSS is your friend!) SEOmoz Daily SEO Blog SEO Book Search Engine Land Google Webmaster Central