Building Archives Websites That Google Will Love

Building Archives Websites That Google Will Love
Jeanne Kramer-Smyth
http://www.SpellboundBlog.com
SAA2010 Washington, DC
August 14, 2010

Wikimedia Commons: Spider Monkey’s use of the prehensile tail

Wikimedia Commons: Home Sweet Home Project Gutenberg

World War II or World War 2?
Keyword research can show you how people actually search – official vs popular version.
Google Insight into Search:
world war 2
world war ii

Site Organization

Flickr Commons: Candy Box from Yeshiva University Museum

Page Construction
Unique page title, less than 65 characters
Clear primary keyword target phrase
One URL per page
Unique meta description, less than 164 characters
Content rich text
Images have alt text

Analytics
Where did they come from?
When and why do they leave?
Where am I on a Google SERP?

Analytics
Where did they come from?
Traffic Sources & Keywords
When and why do they leave?
Bounce Rates & Exit Pages
Where am I on a Google SERP?
Google Webmaster Tools

Next Steps for YOU!
Look at sites that rank higher than you do
Check out your Analytics
Bake SEO into your web site design discussions
Follow some SEO blogs (RSS is your friend!)
SEOmoz Daily SEO Blog
SEO Book
Search Engine Land
Google Webmaster Central

Questions?
Jeanne Kramer-Smyth
http://www.spellboundblog.com
@spellboundblog

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Building Archives Websites That Google Will Love

by Jeanne Kramer-Smyth

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