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Building Archives Websites That Google Will Love
Building Archives Websites That Google Will Love
Building Archives Websites That Google Will Love
Building Archives Websites That Google Will Love
Building Archives Websites That Google Will Love
Building Archives Websites That Google Will Love
Building Archives Websites That Google Will Love
Building Archives Websites That Google Will Love
Building Archives Websites That Google Will Love
Building Archives Websites That Google Will Love
Building Archives Websites That Google Will Love
Building Archives Websites That Google Will Love
Building Archives Websites That Google Will Love
Building Archives Websites That Google Will Love
Building Archives Websites That Google Will Love
Building Archives Websites That Google Will Love
Building Archives Websites That Google Will Love
Building Archives Websites That Google Will Love
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Building Archives Websites That Google Will Love

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  • 1. Building Archives Websites That Google Will Love<br />Jeanne Kramer-Smyth<br />http://www.SpellboundBlog.com<br />SAA2010 Washington, DC<br />August 14, 2010<br />
  • 2.
  • 3.
  • 4. Wikimedia Commons: Spider Monkey’s use of the prehensile tail<br />
  • 5.
  • 6. 200<br />
  • 7. Wikimedia Commons: Home Sweet Home Project Gutenberg<br />
  • 8.
  • 9.
  • 10. World War II or World War 2?<br />Keyword research can show you how people actually search – official vs popular version.<br />Google Insight into Search:<br />world war 2<br />world war ii<br />
  • 11. Site Organization<br />
  • 12. Site Organization<br />
  • 13. Flickr Commons: Candy Box from Yeshiva University Museum<br />
  • 14. Page Construction<br />Unique page title, less than 65 characters<br />Clear primary keyword target phrase<br />One URL per page<br />Unique meta description, less than 164 characters<br />Content rich text<br />Images have alt text<br />
  • 15. Analytics<br />Where did they come from?<br />When and why do they leave?<br />Where am I on a Google SERP?<br />
  • 16. Analytics<br />Where did they come from?<br />Traffic Sources & Keywords<br />When and why do they leave?<br /> Bounce Rates & Exit Pages <br />Where am I on a Google SERP?<br />Google Webmaster Tools<br />
  • 17. Next Steps for YOU!<br />Look at sites that rank higher than you do<br />Check out your Analytics<br />Bake SEO into your web site design discussions<br />Follow some SEO blogs (RSS is your friend!)<br />SEOmoz Daily SEO Blog<br />SEO Book<br />Search Engine Land<br />Google Webmaster Central<br />
  • 18. Questions?<br />Jeanne Kramer-Smyth<br />http://www.spellboundblog.com<br />@spellboundblog<br />

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