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Building Archives Websites That Google Will Love

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  • 1. Building Archives Websites That Google Will Love
    Jeanne Kramer-Smyth
    http://www.SpellboundBlog.com
    SAA2010 Washington, DC
    August 14, 2010
  • 2.
  • 3.
  • 4. Wikimedia Commons: Spider Monkey’s use of the prehensile tail
  • 5.
  • 6. 200
  • 7. Wikimedia Commons: Home Sweet Home Project Gutenberg
  • 8.
  • 9.
  • 10. World War II or World War 2?
    Keyword research can show you how people actually search – official vs popular version.
    Google Insight into Search:
    world war 2
    world war ii
  • 11. Site Organization
  • 12. Site Organization
  • 13. Flickr Commons: Candy Box from Yeshiva University Museum
  • 14. Page Construction
    Unique page title, less than 65 characters
    Clear primary keyword target phrase
    One URL per page
    Unique meta description, less than 164 characters
    Content rich text
    Images have alt text
  • 15. Analytics
    Where did they come from?
    When and why do they leave?
    Where am I on a Google SERP?
  • 16. Analytics
    Where did they come from?
    Traffic Sources & Keywords
    When and why do they leave?
    Bounce Rates & Exit Pages
    Where am I on a Google SERP?
    Google Webmaster Tools
  • 17. Next Steps for YOU!
    Look at sites that rank higher than you do
    Check out your Analytics
    Bake SEO into your web site design discussions
    Follow some SEO blogs (RSS is your friend!)
    SEOmoz Daily SEO Blog
    SEO Book
    Search Engine Land
    Google Webmaster Central
  • 18. Questions?
    Jeanne Kramer-Smyth
    http://www.spellboundblog.com
    @spellboundblog

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