Generating Print Sales Leads with LinkedIn session 1

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Generating Print Sales Leads with LinkedIn session 1

  1. 1. Genera&ng  Leads  in  LinkedIn Sponsored  byFriday, October 7, 2011
  2. 2. Mark  Boersma Founder  and  President Synergy  Solu&ons mboersma@synergysolu&ons.net 888-­‐230-­‐2300 hBp://www.linkedin.com/pub/mark-­‐boersma/4/a78/8a0 Sco-  Cappel President  &  Founder Sorrento  Mesa  Prin&ng 858-­‐527-­‐0800 hBp://www.linkedin.com/in/scoBmcappel Joe  Kern Vice  President  of  Marke&ng PagePath  Technologies 866-­‐770-­‐7569 hBp://www.linkedin.com/in/josephrkernFriday, October 7, 2011
  3. 3. Tasks Analy4cal                    Driver Less More   Aggressive Amiable                Expressive Aggressive PeopleFriday, October 7, 2011
  4. 4. Generating Print Sales Leads with LinkedIn © 2011 October 7, 2011Friday, October 7, 2011
  5. 5. LinkedIn is not Linkedin is notFriday, October 7, 2011
  6. 6. Network of Decision Makers Facebook LinkedIn 50 40 30 20 10 0 % of Users Who are Business Decision Makers Lewis Howes - Author Linked WorkingFriday, October 7, 2011
  7. 7. Three Degrees of Separation Mary Joe Ron VP MarketingFriday, October 7, 2011
  8. 8. Level 1 Network Size 1,723 Level 1 Level 2 Level 3 Level 2 Network Reach 407,800 Network Visibility Level 3 10,122,200Friday, October 7, 2011
  9. 9. Complete Your ProfileFriday, October 7, 2011
  10. 10. How You Get There • Photo • Current Position • At Least Two Previous Positions • Education • Summary • Specialties • At Least Three RecommendationsFriday, October 7, 2011
  11. 11. Profile Modifications • Customize Your Website Links • Add Your Twitter Account • Personalize Your Public Profile URL • Add Skills (beta) • Groups and Associations • Honors and AwardsFriday, October 7, 2011
  12. 12. Build Your NetworkFriday, October 7, 2011
  13. 13. Upload Contacts • Gmail • Yahoo • Outlook • CRM (Act, GoldMine, SalesForce) • Any Other .csv FileFriday, October 7, 2011
  14. 14. Search For Contacts • Clients • Colleagues • Industry Contacts • Vendors • Group MembersFriday, October 7, 2011
  15. 15. Groups are TribesFriday, October 7, 2011
  16. 16. The Power of Groups • Connect Without Directly Connecting • Connect Across the Horizontal • Connect Up the Vertical • Discussions • Send a Message • JobsFriday, October 7, 2011
  17. 17. CompaniesFriday, October 7, 2011
  18. 18. What You Can Learn • What’s Up With Your Clients? • What’s Up With Your Prospects? • Who’s Coming ...Who’s Going • How Are You Connected? • Latest NewsFriday, October 7, 2011
  19. 19. Making Contact • Ask For an Introduction From a Connection • Invite Another Group Member to Connect • Send an InMail (Paid account only) • Pick Up the Phone and CallFriday, October 7, 2011
  20. 20. Advanced Search is Your Best FriendFriday, October 7, 2011
  21. 21. Search Strategies • Search by Individuals Name • Search by Company Name • Search by Geographical Region • Search by Title (Horizontal) • Search by Industry (Vertical) • Search by ANY Combination of the AboveFriday, October 7, 2011
  22. 22. General Strategies • Research Companies You Want as Clients • Research Prospects by Title and Location • Learn About Your Prospect Before You Meet • Ask for Introductions From Your Network • Viewers of This Profile Also Viewed... • Integrate With CRM to Stay CurrentFriday, October 7, 2011
  23. 23. Let’s Go LiveFriday, October 7, 2011
  24. 24. Resources LinkedIn Learning Center http://learn.linkedin.com Linkedin Blog http://blog.linkedin.com Linked Intelligence http://linkedintelligence.com LinkedIn Group Linked StrategiesFriday, October 7, 2011
  25. 25. Q &AFriday, October 7, 2011
  26. 26. Scott Cappel Sorrento Mesa Printing 7398 Trade Street San Diego, California 92121 858.527.0800 smc@sorrentomesa.com www.sorrentomesa.com www.linkedin.com/in/scottmcappel www.facebook.com/sorrentomesa www.twitter.com/sorrentomesa SKYPE: scottmcappelFriday, October 7, 2011
  27. 27. Thank YouFriday, October 7, 2011

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