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Generating Print Sales Leads with LinkedIn session 1
Generating Print Sales Leads with LinkedIn session 1
Generating Print Sales Leads with LinkedIn session 1
Generating Print Sales Leads with LinkedIn session 1
Generating Print Sales Leads with LinkedIn session 1
Generating Print Sales Leads with LinkedIn session 1
Generating Print Sales Leads with LinkedIn session 1
Generating Print Sales Leads with LinkedIn session 1
Generating Print Sales Leads with LinkedIn session 1
Generating Print Sales Leads with LinkedIn session 1
Generating Print Sales Leads with LinkedIn session 1
Generating Print Sales Leads with LinkedIn session 1
Generating Print Sales Leads with LinkedIn session 1
Generating Print Sales Leads with LinkedIn session 1
Generating Print Sales Leads with LinkedIn session 1
Generating Print Sales Leads with LinkedIn session 1
Generating Print Sales Leads with LinkedIn session 1
Generating Print Sales Leads with LinkedIn session 1
Generating Print Sales Leads with LinkedIn session 1
Generating Print Sales Leads with LinkedIn session 1
Generating Print Sales Leads with LinkedIn session 1
Generating Print Sales Leads with LinkedIn session 1
Generating Print Sales Leads with LinkedIn session 1
Generating Print Sales Leads with LinkedIn session 1
Generating Print Sales Leads with LinkedIn session 1
Generating Print Sales Leads with LinkedIn session 1
Generating Print Sales Leads with LinkedIn session 1
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Generating Print Sales Leads with LinkedIn session 1

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Transcript

  • 1. Genera&ng  Leads  in  LinkedIn Sponsored  byFriday, October 7, 2011
  • 2. Mark  Boersma Founder  and  President Synergy  Solu&ons mboersma@synergysolu&ons.net 888-­‐230-­‐2300 hBp://www.linkedin.com/pub/mark-­‐boersma/4/a78/8a0 Sco-  Cappel President  &  Founder Sorrento  Mesa  Prin&ng 858-­‐527-­‐0800 hBp://www.linkedin.com/in/scoBmcappel Joe  Kern Vice  President  of  Marke&ng PagePath  Technologies 866-­‐770-­‐7569 hBp://www.linkedin.com/in/josephrkernFriday, October 7, 2011
  • 3. Tasks Analy4cal                    Driver Less More   Aggressive Amiable                Expressive Aggressive PeopleFriday, October 7, 2011
  • 4. Generating Print Sales Leads with LinkedIn © 2011 October 7, 2011Friday, October 7, 2011
  • 5. LinkedIn is not Linkedin is notFriday, October 7, 2011
  • 6. Network of Decision Makers Facebook LinkedIn 50 40 30 20 10 0 % of Users Who are Business Decision Makers Lewis Howes - Author Linked WorkingFriday, October 7, 2011
  • 7. Three Degrees of Separation Mary Joe Ron VP MarketingFriday, October 7, 2011
  • 8. Level 1 Network Size 1,723 Level 1 Level 2 Level 3 Level 2 Network Reach 407,800 Network Visibility Level 3 10,122,200Friday, October 7, 2011
  • 9. Complete Your ProfileFriday, October 7, 2011
  • 10. How You Get There • Photo • Current Position • At Least Two Previous Positions • Education • Summary • Specialties • At Least Three RecommendationsFriday, October 7, 2011
  • 11. Profile Modifications • Customize Your Website Links • Add Your Twitter Account • Personalize Your Public Profile URL • Add Skills (beta) • Groups and Associations • Honors and AwardsFriday, October 7, 2011
  • 12. Build Your NetworkFriday, October 7, 2011
  • 13. Upload Contacts • Gmail • Yahoo • Outlook • CRM (Act, GoldMine, SalesForce) • Any Other .csv FileFriday, October 7, 2011
  • 14. Search For Contacts • Clients • Colleagues • Industry Contacts • Vendors • Group MembersFriday, October 7, 2011
  • 15. Groups are TribesFriday, October 7, 2011
  • 16. The Power of Groups • Connect Without Directly Connecting • Connect Across the Horizontal • Connect Up the Vertical • Discussions • Send a Message • JobsFriday, October 7, 2011
  • 17. CompaniesFriday, October 7, 2011
  • 18. What You Can Learn • What’s Up With Your Clients? • What’s Up With Your Prospects? • Who’s Coming ...Who’s Going • How Are You Connected? • Latest NewsFriday, October 7, 2011
  • 19. Making Contact • Ask For an Introduction From a Connection • Invite Another Group Member to Connect • Send an InMail (Paid account only) • Pick Up the Phone and CallFriday, October 7, 2011
  • 20. Advanced Search is Your Best FriendFriday, October 7, 2011
  • 21. Search Strategies • Search by Individuals Name • Search by Company Name • Search by Geographical Region • Search by Title (Horizontal) • Search by Industry (Vertical) • Search by ANY Combination of the AboveFriday, October 7, 2011
  • 22. General Strategies • Research Companies You Want as Clients • Research Prospects by Title and Location • Learn About Your Prospect Before You Meet • Ask for Introductions From Your Network • Viewers of This Profile Also Viewed... • Integrate With CRM to Stay CurrentFriday, October 7, 2011
  • 23. Let’s Go LiveFriday, October 7, 2011
  • 24. Resources LinkedIn Learning Center http://learn.linkedin.com Linkedin Blog http://blog.linkedin.com Linked Intelligence http://linkedintelligence.com LinkedIn Group Linked StrategiesFriday, October 7, 2011
  • 25. Q &AFriday, October 7, 2011
  • 26. Scott Cappel Sorrento Mesa Printing 7398 Trade Street San Diego, California 92121 858.527.0800 smc@sorrentomesa.com www.sorrentomesa.com www.linkedin.com/in/scottmcappel www.facebook.com/sorrentomesa www.twitter.com/sorrentomesa SKYPE: scottmcappelFriday, October 7, 2011
  • 27. Thank YouFriday, October 7, 2011

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