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The Future of Engagement

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This presentation talks about how engagement has changed in regard to both media folks, and your "brand loyalists".

This presentation talks about how engagement has changed in regard to both media folks, and your "brand loyalists".


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  • Editor vs reporter - stack of press releases......need to inspire the Staff reporter and have them pitch their editor\n
  • Father life insurance (old school WOM) – Met a guy from toronto just this week who came to dinner last night - you can get feedback, referrals, complaints\n
  • Core values are different....things like honesty, trust, and responsibility are things you need just to get in the door today....\nZappos - create fun, be weird, ridiculous , adventurous \nGH - Radically passionate - always entrepreneurial\n
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  • J Crew Example\nSocial Fresh Example\n
  • Jet Blue Example\n\nGuys who got coverage on CNN by reaching out and listening to every customer who cancelled - yipit\n\nBuzzstream\n
  • mutually beneficial - help press contact\nChargify example - Ryan smith\n
  • Just because you want to be professional doesn't mean you cant be human - dh example - welcoming customers\n\nEasier than ever to learn about people\nFollow Tweets\nPast 5 Stories\nSelf Centered\n
  • employees know you care about them - not paycheck - they will go to battle for you if you do for them - Freshbooks example Mario\n
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  • Make sure you let humans use your instincts - use Brian Homestars example\n\nComcast battle\n
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