Mobile App Valuation & Monetization

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This is my Presentation at Digital Summit 2012 for Apptopia. Learn about how to value Mobile Apps....which apps are good to acquire, and how you can monetize them.

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  • I tell you this, not for promotional reasons, but so you understand my background and the perspective i am coming from.\n
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  • Dont do what most americans do with their stocks\n
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  • In my opinion if you are going to buy something over $10,000 its because 1. it has traction, users, etc or 2. because it has a really intricate back end or unique technology (which is pretty rare\n
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  • DESIGN (50% of the cost...hand drawn) & POTENTIAL - developer has done absolutely nothing to monetize so buyer has a ton of potential to do X, Y, Z and make a bump.\n
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  • Started playing game and played for more than 15 minutes (had a few other people test the same thing) - got stuck / bored, not cause the game was over but because he couldnt get enough coins to get “rockets”. Integrating video ads to incentivize coins...and they run an ad network, so could promote apps there.\n
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  • On average $100 - How many pages do you really have in your app? - 10x - japanese, korean, chinese, Portuguese, spanish\n
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  • one surge in downloads doesnt do it - but a surge over 4 days does.\nAlgorythm - reviews, users, ads, learning.\n
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  • Mobile App Valuation & Monetization

    1. 1. Get I nvo Mo lved I bile nLessons in App Valuation & Monetization ay n K ay ha CK at anJon ath @Jon @JonathanCKay | #DSum12 | @Apptopia
    2. 2. s??? sti onQue #DSum12 & #room1
    3. 3. @JonathanCKay | #DSum12 | @Apptopia
    4. 4. Exit Strategy for Developers $ @JonathanCKay | #DSum12 | @Apptopia
    5. 5. A New Way to Get Involved in Mobile Entrepreneur @JonathanCKay | #DSum12 | @Apptopia
    6. 6. Wrong Way @JonathanCKay | #DSum12 | @Apptopia
    7. 7. $110 per hour
    8. 8. $110 per hour X
    9. 9. $110 per hour X 250 hours
    10. 10. $110 per hour X 250 hours= $27,500
    11. 11. $110 per hour X 250 hours= $27,500
    12. 12. 2+ years(28 months to be exact)
    13. 13. 2+ years(28 months to be exact)
    14. 14. 2+ years (28 months to be exact)$350 a month (after Apples cut)
    15. 15. 2+ years (28 months to be exact)$350 a month (after Apples cut)
    16. 16. 2+ years (28 months to be exact)$350 a month (after Apples cut) Featured by Apple once
    17. 17. 2+ years (28 months to be exact)$350 a month (after Apples cut) Featured by Apple once ($4,500)
    18. 18. 2+ years (28 months to be exact)$350 a month (after Apples cut) Featured by Apple once ($4,500)
    19. 19. 2+ years (28 months to be exact)$350 a month (after Apples cut) Featured by Apple once ($4,500)28 x $350 = $9,800 + $4,500 = $14,300
    20. 20. 2+ years (28 months to be exact)$350 a month (after Apples cut) Featured by Apple once ($4,500)28 x $350 = $9,800 + $4,500 = $14,300
    21. 21. Over $75,000 in gross revenue
    22. 22. Other Things to Avoid:The ______ Industry is a $50 million dollar industry... if this app only captured x% If someone came in and put some real money into the app, then it would be worth ______. I put 2 years of my life into this...I would need $_____ to walk away.
    23. 23. 4 Buyer Use Cases @JonathanCKay | #DSum12 | @Apptopia
    24. 24. Not e:Q ui ck “How much would this app cost to build?” @JonathanCKay | #DSum12 | @Apptopia
    25. 25. Not e: Q ui ck“What can I do that the current owner is NOT doing?” @JonathanCKay | #DSum12 | @Apptopia
    26. 26. 1. Early Traction (hype) @JonathanCKay | #DSum12 | @Apptopia
    27. 27. graBLOX Puzzle Game First 6 Weeks 10,000+ Downloads 10+ 5 Star reviews a day Raving reviews Very long time spent in app @JonathanCKay | #DSum12 | @Apptopia
    28. 28. graBLOX Puzzle Game (con’t) @JonathanCKay | #DSum12 | @Apptopia
    29. 29. graBLOX Puzzle Game (con’t) , 0 0 0 $ 1 0 @JonathanCKay | #DSum12 | @Apptopia
    30. 30. 2. Has Good Potential (not being run well) @JonathanCKay | #DSum12 | @Apptopia
    31. 31. Failiens Poor Traction (and distribution) Great Design Game Play Mistakes Good Features 1. Game Center Integration 2. Coins & Virtual Goods@JonathanCKay | #DSum12 | @Apptopia
    32. 32. Failiens (con’t)@JonathanCKay | #DSum12 | @Apptopia
    33. 33. Failiens (con’t) , 7 50$ 3@JonathanCKay | #DSum12 | @Apptopia
    34. 34. 3. Fix a Problem / Make the App Better @JonathanCKay | #DSum12 | @Apptopia
    35. 35. Facebook Timeline Covers @JonathanCKay | #DSum12 | @Apptopia
    36. 36. Facebook Timeline Covers (con’t) @JonathanCKay | #DSum12 | @Apptopia
    37. 37. 4. Like the Idea (low barrier to entry) @JonathanCKay | #DSum12 | @Apptopia
    38. 38. Popular Brands Asking Price: $500 Needs More Logos (hire an intern) Could Improve UI / Design@JonathanCKay | #DSum12 | @Apptopia
    39. 39. Popular Brands (con’t)Logo Quiz AppAnnie.com @JonathanCKay | #DSum12 | @Apptopia
    40. 40. Popular Brands (con’t) @JonathanCKay | #DSum12 | @Apptopia
    41. 41. 1. Early Traction2. High Potential3. Fix a Problem4. Like the Idea @JonathanCKay | #DSum12 | @Apptopia
    42. 42. How do I make Money? @JonathanCKay | #DSum12 | @Apptopia
    43. 43. Localization @JonathanCKay | #DSum12 | @Apptopia
    44. 44. Используйте уникальные полномочия Angry Birds уничтожить оборону жадные свиньи! Выживание Angry Birds на карту.Use the unique powers of the Angry Birdsto destroy the greedy pigs defenses! Thesurvival of the Angry Birds is at stake. @JonathanCKay | #DSum12 | @Apptopia
    45. 45. @JonathanCKay | #DSum12 | @Apptopia
    46. 46. Search Engine Optimization@JonathanCKay | #DSum12 | @Apptopia
    47. 47. Free doesnt mean Free @JonathanCKay | #DSum12 | @Apptopia
    48. 48. @148apps_nowfree
    49. 49. Thank You.Jon@apptopia.com @JonathanCKay | #DSum12 | @Apptopia

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