Linkedin is NOT your Resume.

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When looking for business connections, media opportunities or searching for talent, it is not a question of whether you have the skills, credentials or qualifications, the question is will the company, CEO, journalist or recruiter find you? Can you be found? What information are you providing online?

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Linkedin is NOT your Resume.

  1. 1. Linkedin is NOT your resume Copyright J. Kelly Hoey 03/10 Updated 04/11
  2. 2. <ul><li>Accenture planned to hire 50,000 people in 2010. </li></ul><ul><li>40% of those hires were to be sourced through Linkedin. </li></ul><ul><li>In the search for business connections or new talent, it is not a question of whether you have the skills or qualifications, the question is will Accenture (or any other company or any company’s CEO) find you? </li></ul>Copyright J. Kelly Hoey 03/10 Updated 04/11
  3. 3. <ul><li>Make sure you can be found. </li></ul><ul><li>Control what is being said about you by actively managing the presentation of your experience and skills. </li></ul><ul><li>Want to be known for your credentials? Linkedin has a Google PageRank of 8 (on 1 to 10 scale of importance). </li></ul>Copyright J. Kelly Hoey 03/10 Updated 04/11
  4. 4. <ul><li>Linkedin has 100 million users and counting ( March 2011 ). </li></ul><ul><li>Approx 1 million new users each week. </li></ul><ul><li>Used in over 200 countries & territories. </li></ul><ul><li>More than half the users are outside the U.S. </li></ul><ul><li>Fastest growing countries: Brazil, Mexico, India & France. </li></ul><ul><li>Most represented companies include: eBay, Campbell’s, Apple, Cisco & 73 of the Fortune 100. </li></ul>Copyright J. Kelly Hoey 03/10 Updated 04/11
  5. 5. <ul><li>“ To connect all of the world’s professionals to make them more productive and successful .” </li></ul><ul><li> - Jeff Weiner </li></ul>Copyright J. Kelly Hoey 03/10 Updated 04/11
  6. 6. <ul><li>Your life is not static and your Linkedin profile should not be either! </li></ul><ul><li>Spend some time creating your profile. </li></ul><ul><li>Periodically update and refine your profile (board appointments, speaking engagements, work assignments, volunteer activities). </li></ul><ul><li>The more active/dynamic you make your profile, the more opportunities you create for people to find and connect with you. </li></ul>Copyright J. Kelly Hoey 03/10 Updated 04/11
  7. 7. <ul><li>Your profile should include a photo. </li></ul><ul><li>People are looking to make connections with other people. </li></ul>Copyright J. Kelly Hoey 03/10 Updated 04/11
  8. 8. <ul><li>Your Headline is more than your current job title - this is an opportunity to brand yourself for the opportunity you want. </li></ul><ul><li>A descriptive headline should encourage viewers to look at your whole profile. </li></ul><ul><li>A headline should invite conversation. </li></ul><ul><li>Use keywords relevant to your target audience (clients, recruiters, media). </li></ul>Copyright J. Kelly Hoey 03/10 Updated 04/11
  9. 9. <ul><li>Think about how you can use your status message to enhance your professional credentials. </li></ul><ul><li>Your online activity becomes someone’s “network activity” and then you become ‘top of mind’. </li></ul>Copyright J. Kelly Hoey 03/10 Updated 04/11
  10. 10. <ul><li>Collaborate, share an idea or recommend an article (daily, every other day, weekly) – the frequency depends on you. </li></ul><ul><li>Keep it professional by mentioning a specific project, professional event, speaking engagement or conference you’re attending, or interesting article you’ve read etc. </li></ul>Copyright J. Kelly Hoey 03/10 Updated 04/11
  11. 11. <ul><li>View the ‘summary’ as opportunity to highlight your current activities. </li></ul><ul><li>It is a place for dynamic narrative – and can or should be updated weekly or biweekly or monthly – as & when your professional activities are scheduled/updated. </li></ul><ul><li>Talk about what you're working on or have accomplished, speaking engagements or conferences attended etc. </li></ul>Copyright J. Kelly Hoey 03/10 Updated 04/11
  12. 12. <ul><li>Think about your experience as less “traditional resume” and more as your complete “career” history. </li></ul><ul><li>Don't just list your last 2 jobs and dates of employment. </li></ul><ul><li>List all “employment” - non-jobs are employment! (i.e. non-paying projects, internships, benefit committees or community project leadership). </li></ul><ul><li>Include details about what you learned or accomplished at prior jobs. </li></ul>Copyright J. Kelly Hoey 03/10 Updated 04/11
  13. 13. <ul><li>Ask for recommendations. </li></ul><ul><li>Make sure you are looking above, below and sideways for recommendations (i.e. co-workers, managers, vendors, opposing counsel). </li></ul><ul><li>Get recommendations for as many of the paid positions and non-compensated positions that you can. </li></ul><ul><li>Be prepared to tell recommenders what type of recommendation you are looking for (i.e. focus area). </li></ul>Copyright J. Kelly Hoey 03/10 Updated 04/11
  14. 14. <ul><li>If someone recommends you, when appropriate, provide a recommendation for them. </li></ul>Copyright J. Kelly Hoey 03/10 Updated 04/11
  15. 15. <ul><li>Include links to your profile (law firm bio, blog, not-for-profit organization’s site). </li></ul><ul><li>Add keywords. What is your expertise (‘specialties’) and why should people contact you? </li></ul><ul><li>Add applications (SlideShare, WordPress, Amazon Reading List, Twitter). </li></ul><ul><li>Enhance by adding sections (languages, patents, publications, skills, certifications). </li></ul><ul><li>Arrange the content – what do you want viewers to read first. </li></ul>Copyright J. Kelly Hoey 03/10 Updated 04/11
  16. 16. <ul><li>Creating your profile takes time. Editing and updating takes a few minutes a day or week. You decide how often. </li></ul><ul><li>Set your Linkedin email preferences (types of messages you’ll receive, frequency of emails and frequency of group digests). </li></ul><ul><li>Decide your contact settings (what are you interested in? job, referrals, getting back in touch) </li></ul>Copyright J. Kelly Hoey 03/10 Updated 04/11
  17. 17. <ul><li>Monitor to see the number of times your profile has shown up in search results. </li></ul><ul><li>Low search results may mean you need to add more details/content and/or change your keywords. </li></ul>Copyright J. Kelly Hoey 03/10 Updated 04/11
  18. 18. <ul><li>Start by completing your profile. </li></ul><ul><li>Use your existing contact list (Outlook or Yahoo or Google Mail) and send invitations to connect on Linkedin. </li></ul><ul><li>Personalize all your requests to connect. </li></ul><ul><li>Expand your contacts by seeking out connections from former employers. </li></ul><ul><li>Look at company profiles for connections. </li></ul><ul><li>Use groups, like an alumni group, to find connections. </li></ul>Copyright J. Kelly Hoey 03/10 Updated 04/11
  19. 19. <ul><li>Monitor updates (new job titles, updated experience) and comment or send a message. </li></ul><ul><li>Monitor discussions (and updates on groups your connections have recently joined). </li></ul>Copyright J. Kelly Hoey 03/10 Updated 04/11
  20. 20. <ul><li>870,612 Groups on Linkedin. </li></ul><ul><li>Membership of 1 to 377,000. </li></ul><ul><li>128,000 groups for academic and corporate alumni. </li></ul>Copyright J. Kelly Hoey 03/10 Updated 04/11
  21. 21. <ul><li>Industry (Financial Services) </li></ul><ul><li>Geographic (New York & Financial Services) </li></ul><ul><li>Functional (Law Firm Management) </li></ul><ul><li>Associations (NACD, ABA Women Rainmakers) </li></ul><ul><li>Corporate Alumni (Official & Unofficial) </li></ul><ul><li>College or School Alumni </li></ul><ul><li>Conference (LMA 2011 Annual Conference) </li></ul>Copyright J. Kelly Hoey 03/10 Updated 04/11
  22. 22. <ul><li>Search. Join. Listen. Then Engage. </li></ul><ul><li>When you find a valuable group, be sure you are actively participating by engaging in conversations (commenting on posts by others), positioning yourself as an expert/leader and helping others by providing useful info. </li></ul>Copyright J. Kelly Hoey 03/10 Updated 04/11
  23. 23. <ul><li>Google or SlideShare Presentation. Think about an area of your expertise to showcase (sometimes you have to give away your expertise) and create a PPT to upload onto your profile. </li></ul><ul><li>WordPress. Link to your blog. </li></ul><ul><li>Linkedin Apps from Amazon Reading list to Polls to Lawyer Ratings to Company Buzz to Legal Updates – if they add an extra dimension to your profile, use them! </li></ul>Copyright J. Kelly Hoey 03/10 Updated 04/11
  24. 24. <ul><li>Turn on or off your activity controls when you’re editing your profile. </li></ul><ul><li>Snooping around Part 1: Decide what others can see when you’ve viewed their profile. </li></ul><ul><li>Snooping around Part 2: Decide if your connections can view your connections. </li></ul><ul><li>Curate the visibility of your profile. </li></ul><ul><li>Can I reach you? Manage your time by setting your email preferences. </li></ul>Copyright J. Kelly Hoey 03/10 Updated 04/11
  25. 25. <ul><li>Having a complete profile on Linkedin may be more useful than sending resumes or handing out business cards. </li></ul><ul><li>As companies begin to search for talent or explore new business connections or verify expertise using social media….it’s up to you to manage your profile, promote your skills & “market” your qualifications. </li></ul>Copyright J. Kelly Hoey 03/10 Updated 04/11
  26. 26. <ul><li>Remember to keep your corporate/firm profile up-to-date (especially if your Linkedin profile links to your website). </li></ul><ul><li>Member of an alumni network or closed networking group? Check to see if your Linkedin profile can be imported into that network. </li></ul>Copyright J. Kelly Hoey 03/10 Updated 04/11
  27. 27. <ul><li>Fortune Magazine “How Linkedin will fire up your career” http://money.cnn.com/2010/03/24/technology/linkedin_social_networking.fortune/index.htm </li></ul><ul><li>Mashable and www.cio.com have a number of articles on using Linkedin </li></ul><ul><li>Amanda Ellis’s Blog: The 6Ps of the Big Three http://www.6psbig3.com/blog/ </li></ul>Copyright J. Kelly Hoey 03/10 Updated 04/11

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