Corporate Alumni Programs: Maintaining Relationships & Enhancing Reputation


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Corporate alumni programs are smart business. f you have an up and out business model, you\'ve got more people in the market wearing your name on their resume. Ensure they are your company\'s/firm\'s biggest champions by staying connected.

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  • Best time to start an alumni program – yesterday.
  • Firm culture will dictate – where ownership lies and who gets involved. Recommend a committee that includes representatives from various depts.
  • Centralize the data. Standardize exit interviews across offices (to capture information). Data privacy – ask departing attorneys to consent to having their information included in the alumni directory.
  • When recruiting or conducting new associate orientation, you wouldn’t say “Hey, we’re just like”…..
  • Listen. Alumni is not a “blue box” – recycling old info, previously used materials & CLE programs.
  • Profile of those who left. Where did they go and what are they doing now.
  • Where are they now? Practice area or location changed. Are they using social media? If not, why have an alumni website – maybe creating a good directory and sending out a newsletter is all you need.
  • Listen. What groups do they belong to. What information are they sharing, posting.
  • Retired partners, judges for training programs. Keynote speakers. Use every resource – be creative when you don’t have a budgetInternal survey – know what help or barriers you’ll face in developing your programNo must haves. What works for your community. What works for the resources you have at your fingertips. Where are your alums now?
  • Corporate Alumni Programs: Maintaining Relationships & Enhancing Reputation

    1. 1. Alumni Programs<br />Reconnecting to Build and Nurture Relationships among Current and Former Lawyers <br />2010 NALP Professional Development Institute<br />
    2. 2. Alumni<br />Phase 1 – Getting Started<br />Kelly Hoey, VP Community Engagement, Shift Worldwide<br />
    3. 3. Recruits, Colleagues, Alumni<br />Every firm should have an alumni relations initiative.<br />Someone needs to manage the initiative, but everyone in the firm needs to own it.<br />No two alumni programs should look alike.<br />
    4. 4. The Bottom Line<br />People Do Business With People They Know [Like] And Trust<br />
    5. 5. Business Case – Up & Out<br />Goodwill & Morale (+ Productivity)<br />Talent Management<br />Recruitment of New Talent<br />Referrals<br />References<br />Client Relations<br />
    6. 6. Career Paths<br />
    7. 7. Career Paths<br />
    8. 8. Career Paths<br />
    9. 9. Career Paths<br />
    10. 10. Who’s included….<br />Former partners? Terminated associates? Laid-off attorneys? Attorneys hired by competitors? Paralegals? Managers?<br />
    11. 11. Who owns it?<br />Alumni is a strategic mindset, not a department.<br />
    12. 12. Who Owns it?<br />
    13. 13. Who Owns It?<br />Intel Alumni Network on Big Tent.<br />“Volunteer” organization not formally connected to Intel.<br />
    14. 14. Who Owns It?<br />85 Broads - “founding members” were women who worked for Goldman Sachs at 85 Broad Street<br />Response to a need to stay connected before there was a formal corporate alumni program<br />
    15. 15. Where are they now...<br />
    16. 16. Align & Engage<br />What’s in it for them? Connect with interests/needs of your alumni community<br />
    17. 17. Hi folks, I'm setting up an alumni group on LinkedIn (lawyers only). Other than redistributing firm announcements, news releases and other marketing content does anyone have any suggestions on the type of content or other features we might include that would appeal to our former attorneys?<br />
    18. 18.
    19. 19. Engaging Alums - Resources<br />HR Records/Exit Interviews<br />NALP form<br />Social Media Websites(Facebook, Linkedin)<br />Newsletter & Client Alert Marketing Lists<br />Survey<br />
    20. 20. Know Your Audience<br />Facebook – More than 500 million active users<br />
    21. 21. Know Your Audience<br />Linkedin – 80+ million users (Over 118,000 “alumni” groups)<br />
    22. 22. Microsoft Alumni Foundation - set up three years ago to help members connect and advance their interests in philanthropy and socially motivated business.<br />
    23. 23. Resources<br />Firm’s Staff<br />Social Media Websites<br />Alumni Community <br />Internal Survey<br />
    24. 24. Alumni<br />Phase 2 – Early Program<br />Caren Ulrich Stacy, Principal, Lawyer Metrics LLC<br />
    25. 25. Alumni<br />Phase 3 – Sustaining & Taking Your Program to the Next Level<br />Scott Westfahl, Director of Professional Development, Goodwin Procter LLP<br />