Webmarketing Fundamentals

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Using Web Marketing to Connect, Grow and Profit

Using Web Marketing to Connect, Grow and Profit

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  • 1.
    • Using Web Marketing to Connect, Grow and Profit
    Fundamentals JJ Lassberg Schipul - The Web Marketing Company www.jjlassberg.com
  • 2. What we’ll cover
    • Direct vs. image marketing
    • Extroverts and introverts
    • Web marketing fundamentals
    • Search Engine magic
    • Social Media marketing
  • 3. Why do you care?
  • 4.  
  • 5. Web responds like direct marketing
  • 6. Image vs Direct
    • Image Marketing
      • small impressions / lots of ‘em
    • Direct Marketing
      • conversion focused / predisposed only
  • 7. Extroverts vs Introverts
    • How do you treat people on the Web?
  • 8. Web users are...
    • Smart
    • Incredibly impatient
    • Introverted
  • 9. So we know…
    • Web Marketing is growing
    • Web responds like direct marketing
    • Web Users are:
      • Smart
      • Impatient
      • Introverted
  • 10. Online Marketing Success in 10 steps
  • 11. Focus on the user 90.91% Self Focused! Resources to look at: http://www.futurenowinc.com/wewe.htm
  • 12. 1. Grab ‘em with a headline Read why: http://www.schipul.com/en/art/?2 What’s in it for me?
  • 13. 2. Make your product the hero Read why: http://www.schipul.com/en/art/?3 www.kolachefactory.com
  • 14. 3. Calls to action Read why: http://www.schipul.com/en/art/?4 www.pharmacytechnician.org
  • 15. 4. Consistent branding Read why: http://www.schipul.com/en/art/?5 Visual and text branding is important. Your visitors need to know they are in the right place. www.bk.com www.nike.com
  • 16. 5. Make it easy to contact you
    • Mini contact forms
    • Physical address and phone numbers
    • Embedded ‘Contact Us’ links
  • 17. 6. No surprises
    • Visitors should know within seconds who you are and what you can do for them
    • Give visitors what they expect
    • Use industry appropriate imagery and colors
  • 18. 7. SEO is the way to go www.schipul.com/en/sem/keywords/ Are you writing what you mean to say? Optimize it!
  • 19. 8. Use testimonials What do your clients say about you?
  • 20. 9. Interact with your visitors
    • Before and After shots
    • Interactive video see: ( www.mybeautifulbody.com )
    Industry-specific special features see: ( www.musicovery.com )
  • 21. 10. Privacy policy
    • Just because you’re paranoid doesn’t mean they’re not after you
    = BAD
  • 22. Marketing the Children’s Museum
    • No surprises
    • The brand is the hero
    • Consistent branding
    • Interactive elements
    • Calls to action
    • Easy to contact
    • Privacy
  • 23. Let’s Talk SEO
  • 24. Search Engine Domination
    • Search Engine Marketing is awesome:
      • Clients come to you, not you to them
      • Cheaper and faster than traditional marketing
      • Easily measurable ROI
  • 25. What is a search engine?
  • 26. Content is King!
    • Search engines are all about:
    • 1. Great content
    • 2. Links/reputation
  • 27. Don’t be evil Offer good relevant content
  • 28. Social What?
  • 29. Social Media Magic
    • Communicate
    • Connect
    • Create
    It’s all about the conversation
  • 30. Telling your story Image thanks to Organic ( www.organic.com ) old new
  • 31. Putting the Social in ‘Social Media’ Real World and Virtual World collision
    • Connect
    • Interact
    • Share
    • Learn
  • 32. Consistent Content… Where you audience is. youtube.com delicious.com flickr.com
  • 33. Facebook: not just for college kids
    • Fan pages grow camaraderie
    • Share your knowledge
    • Create buzz for events / campaigns
    • Brand exposure with Facebook ads
    Main: www.linkedin.com Houston Zoo on FB: www.facebook.com/pages/Houston-Zoo-Inc
  • 34. Twitter includes other in an ongoing story Main: www.twitter.com Houston Children’s Museum: www.twitter.com/cmhouston Twitter Search: http://search.twitter.com
  • 35. To Re-Cap
    • The Web responds like Direct Marketing
    • Web users act like introverts
    • Web Marketing fundamentals - simple yet powerful
    • Google is your best/worst friend
    • Social Media - powerful, effective and fun
  • 36. Thank you! JJ Lassberg, Marketing & Social Media Consultant JJL assberg@schipul.com | twitter.com/jjlassberg Schipul - The Web Marketing Company 11757 Katy Freeway, Suite 930 Houston, TX 77079 USA www.schipul.com
  • 37. Questions