Webmarketing Fundamentals
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Webmarketing Fundamentals



Using Web Marketing to Connect, Grow and Profit

Using Web Marketing to Connect, Grow and Profit



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    Webmarketing Fundamentals Webmarketing Fundamentals Presentation Transcript

      • Using Web Marketing to Connect, Grow and Profit
      Fundamentals JJ Lassberg Schipul - The Web Marketing Company www.jjlassberg.com
    • What we’ll cover
      • Direct vs. image marketing
      • Extroverts and introverts
      • Web marketing fundamentals
      • Search Engine magic
      • Social Media marketing
    • Why do you care?
    • Web responds like direct marketing
    • Image vs Direct
      • Image Marketing
        • small impressions / lots of ‘em
      • Direct Marketing
        • conversion focused / predisposed only
    • Extroverts vs Introverts
      • How do you treat people on the Web?
    • Web users are...
      • Smart
      • Incredibly impatient
      • Introverted
    • So we know…
      • Web Marketing is growing
      • Web responds like direct marketing
      • Web Users are:
        • Smart
        • Impatient
        • Introverted
    • Online Marketing Success in 10 steps
    • Focus on the user 90.91% Self Focused! Resources to look at: http://www.futurenowinc.com/wewe.htm
    • 1. Grab ‘em with a headline Read why: http://www.schipul.com/en/art/?2 What’s in it for me?
    • 2. Make your product the hero Read why: http://www.schipul.com/en/art/?3 www.kolachefactory.com
    • 3. Calls to action Read why: http://www.schipul.com/en/art/?4 www.pharmacytechnician.org
    • 4. Consistent branding Read why: http://www.schipul.com/en/art/?5 Visual and text branding is important. Your visitors need to know they are in the right place. www.bk.com www.nike.com
    • 5. Make it easy to contact you
      • Mini contact forms
      • Physical address and phone numbers
      • Embedded ‘Contact Us’ links
    • 6. No surprises
      • Visitors should know within seconds who you are and what you can do for them
      • Give visitors what they expect
      • Use industry appropriate imagery and colors
    • 7. SEO is the way to go www.schipul.com/en/sem/keywords/ Are you writing what you mean to say? Optimize it!
    • 8. Use testimonials What do your clients say about you?
    • 9. Interact with your visitors
      • Before and After shots
      • Interactive video see: ( www.mybeautifulbody.com )
      Industry-specific special features see: ( www.musicovery.com )
    • 10. Privacy policy
      • Just because you’re paranoid doesn’t mean they’re not after you
      = BAD
    • Marketing the Children’s Museum
      • No surprises
      • The brand is the hero
      • Consistent branding
      • Interactive elements
      • Calls to action
      • Easy to contact
      • Privacy
    • Let’s Talk SEO
    • Search Engine Domination
      • Search Engine Marketing is awesome:
        • Clients come to you, not you to them
        • Cheaper and faster than traditional marketing
        • Easily measurable ROI
    • What is a search engine?
    • Content is King!
      • Search engines are all about:
      • 1. Great content
      • 2. Links/reputation
    • Don’t be evil Offer good relevant content
    • Social What?
    • Social Media Magic
      • Communicate
      • Connect
      • Create
      It’s all about the conversation
    • Telling your story Image thanks to Organic ( www.organic.com ) old new
    • Putting the Social in ‘Social Media’ Real World and Virtual World collision
      • Connect
      • Interact
      • Share
      • Learn
    • Consistent Content… Where you audience is. youtube.com delicious.com flickr.com
    • Facebook: not just for college kids
      • Fan pages grow camaraderie
      • Share your knowledge
      • Create buzz for events / campaigns
      • Brand exposure with Facebook ads
      Main: www.linkedin.com Houston Zoo on FB: www.facebook.com/pages/Houston-Zoo-Inc
    • Twitter includes other in an ongoing story Main: www.twitter.com Houston Children’s Museum: www.twitter.com/cmhouston Twitter Search: http://search.twitter.com
    • To Re-Cap
      • The Web responds like Direct Marketing
      • Web users act like introverts
      • Web Marketing fundamentals - simple yet powerful
      • Google is your best/worst friend
      • Social Media - powerful, effective and fun
    • Thank you! JJ Lassberg, Marketing & Social Media Consultant JJL assberg@schipul.com | twitter.com/jjlassberg Schipul - The Web Marketing Company 11757 Katy Freeway, Suite 930 Houston, TX 77079 USA www.schipul.com
    • Questions