Webmarketing Fundamentals
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Webmarketing Fundamentals



Using Web Marketing to Connect, Grow and Profit

Using Web Marketing to Connect, Grow and Profit



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Webmarketing Fundamentals Webmarketing Fundamentals Presentation Transcript

    • Using Web Marketing to Connect, Grow and Profit
    Fundamentals JJ Lassberg Schipul - The Web Marketing Company www.jjlassberg.com
  • What we’ll cover
    • Direct vs. image marketing
    • Extroverts and introverts
    • Web marketing fundamentals
    • Search Engine magic
    • Social Media marketing
  • Why do you care?
  • Web responds like direct marketing
  • Image vs Direct
    • Image Marketing
      • small impressions / lots of ‘em
    • Direct Marketing
      • conversion focused / predisposed only
  • Extroverts vs Introverts
    • How do you treat people on the Web?
  • Web users are...
    • Smart
    • Incredibly impatient
    • Introverted
  • So we know…
    • Web Marketing is growing
    • Web responds like direct marketing
    • Web Users are:
      • Smart
      • Impatient
      • Introverted
  • Online Marketing Success in 10 steps
  • Focus on the user 90.91% Self Focused! Resources to look at: http://www.futurenowinc.com/wewe.htm
  • 1. Grab ‘em with a headline Read why: http://www.schipul.com/en/art/?2 What’s in it for me?
  • 2. Make your product the hero Read why: http://www.schipul.com/en/art/?3 www.kolachefactory.com
  • 3. Calls to action Read why: http://www.schipul.com/en/art/?4 www.pharmacytechnician.org
  • 4. Consistent branding Read why: http://www.schipul.com/en/art/?5 Visual and text branding is important. Your visitors need to know they are in the right place. www.bk.com www.nike.com
  • 5. Make it easy to contact you
    • Mini contact forms
    • Physical address and phone numbers
    • Embedded ‘Contact Us’ links
  • 6. No surprises
    • Visitors should know within seconds who you are and what you can do for them
    • Give visitors what they expect
    • Use industry appropriate imagery and colors
  • 7. SEO is the way to go www.schipul.com/en/sem/keywords/ Are you writing what you mean to say? Optimize it!
  • 8. Use testimonials What do your clients say about you?
  • 9. Interact with your visitors
    • Before and After shots
    • Interactive video see: ( www.mybeautifulbody.com )
    Industry-specific special features see: ( www.musicovery.com )
  • 10. Privacy policy
    • Just because you’re paranoid doesn’t mean they’re not after you
    = BAD
  • Marketing the Children’s Museum
    • No surprises
    • The brand is the hero
    • Consistent branding
    • Interactive elements
    • Calls to action
    • Easy to contact
    • Privacy
  • Let’s Talk SEO
  • Search Engine Domination
    • Search Engine Marketing is awesome:
      • Clients come to you, not you to them
      • Cheaper and faster than traditional marketing
      • Easily measurable ROI
  • What is a search engine?
  • Content is King!
    • Search engines are all about:
    • 1. Great content
    • 2. Links/reputation
  • Don’t be evil Offer good relevant content
  • Social What?
  • Social Media Magic
    • Communicate
    • Connect
    • Create
    It’s all about the conversation
  • Telling your story Image thanks to Organic ( www.organic.com ) old new
  • Putting the Social in ‘Social Media’ Real World and Virtual World collision
    • Connect
    • Interact
    • Share
    • Learn
  • Consistent Content… Where you audience is. youtube.com delicious.com flickr.com
  • Facebook: not just for college kids
    • Fan pages grow camaraderie
    • Share your knowledge
    • Create buzz for events / campaigns
    • Brand exposure with Facebook ads
    Main: www.linkedin.com Houston Zoo on FB: www.facebook.com/pages/Houston-Zoo-Inc
  • Twitter includes other in an ongoing story Main: www.twitter.com Houston Children’s Museum: www.twitter.com/cmhouston Twitter Search: http://search.twitter.com
  • To Re-Cap
    • The Web responds like Direct Marketing
    • Web users act like introverts
    • Web Marketing fundamentals - simple yet powerful
    • Google is your best/worst friend
    • Social Media - powerful, effective and fun
  • Thank you! JJ Lassberg, Marketing & Social Media Consultant JJL assberg@schipul.com | twitter.com/jjlassberg Schipul - The Web Marketing Company 11757 Katy Freeway, Suite 930 Houston, TX 77079 USA www.schipul.com
  • Questions