The Impact of Technology on Dementia Care Services

|| Houston & South East Texas Chapter – 2011 Professional Conference
The Impact of Technology on Dementia Care Services
Empowering Providers, Patients & Families

What We’ll Talk About...
The Future is Social
The Good… and the Bad
The Value You Add
Tools to Monitor
Twitter:
@jjlassberg
#alzTexCon
http://www.flickr.com/photos/khalidalbaih/5653817859/sizes/z/in/photostream/

Technology: The Future is Social?
http://www.flickr.com/photos/x-ray_delta_one/3928200642/sizes/o/in/photostream/

Technology: Distracts Us
http://www.flickr.com/photos/respres/3063165013/in/photostream/

Technology: Keeps Us Distant
http://www.flickr.com/photos/juditk/4638497438/in/photostream/

Technology: Markets To Us
http://www.flickr.com/photos/rosauraochoa/3256031851/in/photostream/

Technology: Empowers Us
http://www.flickr.com/photos/hamed/3638718039/in/photostream/

Technology: Inspires Us

Technology: Encourages Us

Technology: Connects Us
http://www.flickr.com/photos/batega/1865482908/sizes/l/in/photostream/

It’s Not About the Gadgets…

It’s About the Connections
http://www.flickr.com/photos/49503019876@N01/1659321885/#

It’s About Conversations

It’s About Community

Allows and Empowers Humansto Connect in Meaningful Ways
Technology: The Future is Social!

Google Search: My Network Matters

WWW Goodness
http://www.flickr.com/photos/73645804@N00/440672445/

Facebook & Twitter

CareFlash

VolunteerSpot

ChipIn

… and the bad
http://www.flickr.com/photos/bredgur/1238463726/sizes/o/in/photostream/

Online Bullies
58% of kids admit someone has said mean or hurtful things to them online – iSafe.org
http://www.flickr.com/photos/pointshoot/2500644518/sizes/l/in/photostream/

Bad Information
Myth 4: Drinking out of aluminum cans or cooking in aluminum pots and pans can lead to Alzheimer’s disease. – alz.org
http://www.flickr.com/photos/marcoarment/3128247837/sizes/l/in/photostream/

Viruses, Infections, & Theft
Computer viruses cost U.S. businesses $55 Billion annually - http://www.technewsworld.com/story/69145.html

Spam, Scams, and all the like…
In the year 2011, the estimated figure for spam messages is around seven trillion… spam cost US organizations alone more than $13 billion in 2007. - http://en.wikipedia.org/wiki/Spam_(electronic)
http://www.flickr.com/photos/63056612@N00/155554663/sizes/l/in/photostream/

Privacy
“… what is a constant tension in our society, is that we trade information that our parents and our grandparents would have considered private, for fun, for convenience…” Frederick Lane author of "American Privacy"

What Can You Do
http://www.flickr.com/photos/dm-set/3435246555/in/photostream/

Someone You Admire
MOM
http://www.flickr.com/photos/gi/127555697/sizes/o/in/photostream/
http://www.flickr.com/photos/batega/1865482908/sizes/l/in/photostream/

Most Admiral Trait / Characteristic
#1

Martin Luther King Jr.
Passionate
January 15, 1929 – April 4, 1968

Wonder Woman
Protects
December 1941 - present

Mohandas Gandhi
Love
Oct 28, 1869 – Jan 30, 1948

Character Trait
http://www.flickr.com/photos/quacktaculous/3143079032/sizes/l/in/photostream/

What Can You Do
I bring ________ to the world.

What Can You Do
Passion
Safety
Love
I bring to the world.

Personal Branding Age
“I bring ________ to the world.”
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.
~ The Brand Called You - Tom Peters August 31, 1997
http://www.fastcompany.com/magazine/10/brandyou.html

Bring to the World: Online & Off
http://www.flickr.com/photos/mcgraths/3277839203/sizes/l/in/photostream/

Personal Branding
The Personal Brand Era requires you to defineand manage the following:
Story
Creation
Curation
Distribution
Monitoring
Terms of Service
http://blog.chron.com/thelist/2009/10/the-personal-brand-era-cometh//

Monitoring
http://www.flickr.com/photos/mcgraths/3277839203/sizes/l/in/photostream/

Google Alerts
Monitor the Web for interesting new content
About You
About Your Work
http://www.google.com/alerts

Google Reader
Keep track of your favorite websites
Stay up to date
Simplify your reading experience
Discover new content
http://www.google.com/reader

Twitter Search
Search, filter, and interact
Filter real-time information
http://www.search.twitter.com

HootSuite
Multiple Platforms
Analytics &Reports
Monitor Your Network
Quick & SavedSearches
http://www.hootsuit.com

To Review...
The Future is Social
The Good… and the Bad
The Value You Add
Tools to Monitor
http://www.flickr.com/photos/x-ray_delta_one/4737170949/sizes/z/in/photostream/

Tools will Come & Go
Tools will Come & Go
http://www.flickr.com/photos/hvargas/2114683166/sizes/m/in/photostream/

|| Houston & South East Texas Chapter – 2011 Professional Conference
Focus on the Connections

JJ Lassberg, Schipul – The Web Marketing Companywww.schipul.com
JJLassberg@schipul.com
Blog: jjlassberg.com
Facebook: jjlassberg
Twitter: jjlassberg
Flickr: jjlassberg
Tumblr: jjlassberg

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The Impact of Technology on Dementia Care Services

by JJ Lassberg

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