Your SlideShare is downloading. ×
Social Media Training Boot Camp - Branding Guidelines
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social Media Training Boot Camp - Branding Guidelines

937

Published on

Branding Guidelines for Social Media Training Boot Camp

Branding Guidelines for Social Media Training Boot Camp

Published in: Education, Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
937
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
13
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Personality of a product, company or service.
  • Personality of a product, company or service.
  • Personality of a product, company or service.
  • Personality of a product, company or service.
  • A brand can take many forms, including a name, sign, symbol,color combination or slogan.
  • More important than your logo – especially when starting out.
  • Personality of a product, company or service.
  • More important than your logo – especially when starting out.
  • Personality of a product, company or service.
  • More important than your logo – especially when starting out.
  • Personality of a product, company or service.
  • More important than your logo – especially when starting out.
  • Personality of a product, company or service.
  • Personality of a product, company or service.
  • Logos, photos, media contact, generous rules of use
  • Personality of a product, company or service.
  • Logos, photos, media contact, generous rules of use
  • Logos, photos, media contact, generous rules of use
  • Personality of a product, company or service.
  • Logos, photos, media contact, generous rules of use
  • Personality of a product, company or service.
  • Logos, photos, media contact, generous rules of use
  • Logos, photos, media contact, generous rules of use
  • Transcript

    • 1. Top 10 Tips to Gain the Competitive Edge
      Branding Guidelines
      JJ Lassberg | Schipul - The Web Marketing Company | www.schipul.com
    • 2. Young people view more than 40,000ads per year on television alone…
      http://pediatrics.aappublications.org/cgi/content/full/118/6/2563
    • 3. Our success is a direct result of knowing how to market a brand and having the right people representing the brand. Greg Norman “The Great White Shark”
    • 4. www.shark.com
    • 5.
      www.shark.com
    • 6.
      www.shark.com
    • 7. Let’s Talk…
      Branding 101
      Top 10 Tips
      #1 Take Away
    • 8. Branding 101:
      A brand is the identity of a specific product, service, or business
    • 9.
    • 10. Brands Can Be:
      World's First Trademark?
    • 15. Personality
    • 16. Top 10 Tips:
      Focus
      Tagline
      Consistency
      Quality
      Use It
      Share It
      Talk the Talk
      Harness Fans
      Reputation
      Let Go A Little
    • 17. #1… Focus
    • 18. What are you going to do for me?
      Focus on the #1 thing you provide
    • 19. “The best most convenient drugstore with high profit per customer visit”
      Good To Great: Why Some Companies Make The Leap...and Other's Don't
    • 20. #2… Tagline
    • 21. Get One!
      Be Short, Be Clear, Tell Me What You Do
    • 22. Taste Great!
      Less Filling!
    • 23. Does Your Web Site Increase Your Sales?
    • 24. #3… Consistency
    • 25. Pick It & Stick With It
      10 Years to build brand recognition
    • 26.
    • 27.
    • 28. Don’t Change Cause Yer Bored
    • 29. #4… Quality
    • 30. Are You Top of the Line?
      No Cheese, No Fuzz, No Old
    • 31. www.porsche.com/usa/
    • 32. #5… Use It!
    • 33. Everywhere.
      • Site, Facebook, YouTube, Twitter, Zazzle, Amazon Store, Business Cards, Banners, Brochures, Shirts, Pens, Stickers, Cups…
    • Houston Zoo
    • 34. T-Rex Services
    • 35. #6…Share It
    • 36. Press Kit:
      Make it easy for others to use… and they will
    • 37. What to put in it?
      Logos
      For Print
      For Web
      Hi-Res Photos (remember… Quality)
      Need to Know NOW! Media Contact
      Generous, Easy to Understand, Rules of Use.
    • 38. This is FREE promotion of YOU
    • 39. #7… Talk the Talk
    • 40. Train Your Employees
      • Focus on the #1, say the same thing, say it over and over and over again
    • “It’s My Pleasure”
      It’s not in the phraseology, it’s in the attitude. It truly is our pleasure to serve you.
      ~ Mike Schisler, Regional Management Consultant
    • 41. #8… Harness Fans
    • 42. Let Your Fans Rave
      • Ask for raves. Tell ‘em where to rave. Make it easy to rave.
    • Westside KIA
    • 43. #9… Reputation
    • 44. More Important than Pretty Pics
      A bad reputation can be deafening and deadly
    • 45. #10…
    • 46. Let Go… just a little.
    • 47. Don’t Make an A** of Yourself
      Be Fun, Be Kind, Be Grateful
    • 48. #1 Take Away
      If you don’t get anything else… get this.
    • 49. Be Consistent
    • 50. The End.
      http://www.slideshare.net/jjlassberg
      JJLassberg.com
      www.schipul.com/jjlassberg
      Schipul - The Web Marketing Company
    • 51. Thanx a million for the pics!
      All photos used are Creative Commons Licensed and linked from Flickr Galleries available here:
      http://www.flickr.com/photos/jjlassberg/galleries/72157624358073116/
      http://www.flickr.com/photos/jjlassberg/galleries/72157624244696533/

    ×