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Top 10 Tips to Gain the Competitive Edge<br />Branding Guidelines<br />JJ Lassberg | Schipul - The Web Marketing Company |...
Young people view more than 40,000ads per year on television alone…<br />http://pediatrics.aappublications.org/cgi/content...
Our success is a direct result of knowing how to market a brand and having the right people representing the brand. Greg N...
www.shark.com<br />
<br />www.shark.com<br />
<br />www.shark.com<br />
Let’s Talk…<br />Branding 101<br />Top 10 Tips<br />#1 Take Away<br />
Branding 101:<br />A brand is the identity of a specific product, service, or business<br />
Brands Can Be:<br /><ul><li>Name
 Sign
 Symbol
 Color Combo
 Slogan</li></ul>World's First Trademark?<br />
Personality<br />
Top 10 Tips:<br />Focus<br />Tagline<br />Consistency<br />Quality<br />Use It<br />Share It<br />Talk the Talk<br />Harne...
#1… Focus<br />
What are you going to do for me?<br />Focus on the #1 thing you provide<br />
“The best most convenient drugstore with high profit per customer visit”<br />Good To Great: Why Some Companies Make The L...
#2… Tagline<br />
Get One! <br />Be Short, Be Clear, Tell Me What You Do<br />
Taste Great!<br />Less Filling!<br />
Does Your Web Site Increase Your Sales?<br />
#3… Consistency<br />
Pick It & Stick With It<br />10 Years to build brand recognition <br />
Don’t Change Cause Yer Bored<br />
#4… Quality<br />
Are You Top of the Line?<br />No Cheese, No Fuzz, No Old<br />
www.porsche.com/usa/<br />
#5… Use It!<br />
Everywhere.<br /><ul><li>Site, Facebook, YouTube, Twitter, Zazzle, Amazon Store, Business Cards, Banners, Brochures, Shirt...
T-Rex Services<br />
#6…Share It<br />
Press Kit:<br />Make it easy for others to use… and they will<br />
What to put in it?<br />Logos <br />For Print<br />For Web<br />Hi-Res Photos (remember… Quality)<br />Need to Know NOW! M...
This is FREE promotion of YOU<br />
#7… Talk the Talk<br />
Train Your Employees<br /><ul><li>Focus on the #1, say the same thing, say it over and over and over again</li></li></ul><...
 #8… Harness Fans<br />
Let Your Fans Rave<br /><ul><li>Ask for raves. Tell ‘em where to rave. Make it easy to rave. </li></li></ul><li>Westside K...
#9… Reputation<br />
More Important than Pretty Pics<br />A bad reputation can be deafening and deadly<br />
#10…<br />
Let Go… just a little.<br />
Don’t Make an A** of Yourself<br />Be Fun, Be Kind, Be Grateful<br />
#1 Take Away<br />If you don’t get anything else… get this.<br />
Be Consistent<br />
The End.<br />http://www.slideshare.net/jjlassberg <br />JJLassberg.com <br />www.schipul.com/jjlassberg<br />Schipul - Th...
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Social Media Training Boot Camp - Branding Guidelines

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Branding Guidelines for Social Media Training Boot Camp

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  • Personality of a product, company or service.
  • Personality of a product, company or service.
  • Personality of a product, company or service.
  • Personality of a product, company or service.
  • A brand can take many forms, including a name, sign, symbol,color combination or slogan.
  • More important than your logo – especially when starting out.
  • Personality of a product, company or service.
  • More important than your logo – especially when starting out.
  • Personality of a product, company or service.
  • More important than your logo – especially when starting out.
  • Personality of a product, company or service.
  • More important than your logo – especially when starting out.
  • Personality of a product, company or service.
  • Personality of a product, company or service.
  • Logos, photos, media contact, generous rules of use
  • Personality of a product, company or service.
  • Logos, photos, media contact, generous rules of use
  • Logos, photos, media contact, generous rules of use
  • Personality of a product, company or service.
  • Logos, photos, media contact, generous rules of use
  • Personality of a product, company or service.
  • Logos, photos, media contact, generous rules of use
  • Logos, photos, media contact, generous rules of use
  • Transcript of "Social Media Training Boot Camp - Branding Guidelines"

    1. 1. Top 10 Tips to Gain the Competitive Edge<br />Branding Guidelines<br />JJ Lassberg | Schipul - The Web Marketing Company | www.schipul.com<br />
    2. 2. Young people view more than 40,000ads per year on television alone…<br />http://pediatrics.aappublications.org/cgi/content/full/118/6/2563<br />
    3. 3. Our success is a direct result of knowing how to market a brand and having the right people representing the brand. Greg Norman “The Great White Shark”<br />
    4. 4. www.shark.com<br />
    5. 5. <br />www.shark.com<br />
    6. 6. <br />www.shark.com<br />
    7. 7. Let’s Talk…<br />Branding 101<br />Top 10 Tips<br />#1 Take Away<br />
    8. 8. Branding 101:<br />A brand is the identity of a specific product, service, or business<br />
    9. 9.
    10. 10. Brands Can Be:<br /><ul><li>Name
    11. 11. Sign
    12. 12. Symbol
    13. 13. Color Combo
    14. 14. Slogan</li></ul>World's First Trademark?<br />
    15. 15. Personality<br />
    16. 16. Top 10 Tips:<br />Focus<br />Tagline<br />Consistency<br />Quality<br />Use It<br />Share It<br />Talk the Talk<br />Harness Fans<br />Reputation<br />Let Go A Little<br />
    17. 17. #1… Focus<br />
    18. 18. What are you going to do for me?<br />Focus on the #1 thing you provide<br />
    19. 19. “The best most convenient drugstore with high profit per customer visit”<br />Good To Great: Why Some Companies Make The Leap...and Other's Don't<br />
    20. 20. #2… Tagline<br />
    21. 21. Get One! <br />Be Short, Be Clear, Tell Me What You Do<br />
    22. 22. Taste Great!<br />Less Filling!<br />
    23. 23. Does Your Web Site Increase Your Sales?<br />
    24. 24. #3… Consistency<br />
    25. 25. Pick It & Stick With It<br />10 Years to build brand recognition <br />
    26. 26.
    27. 27.
    28. 28. Don’t Change Cause Yer Bored<br />
    29. 29. #4… Quality<br />
    30. 30. Are You Top of the Line?<br />No Cheese, No Fuzz, No Old<br />
    31. 31. www.porsche.com/usa/<br />
    32. 32. #5… Use It!<br />
    33. 33. Everywhere.<br /><ul><li>Site, Facebook, YouTube, Twitter, Zazzle, Amazon Store, Business Cards, Banners, Brochures, Shirts, Pens, Stickers, Cups…</li></li></ul><li>Houston Zoo<br />
    34. 34. T-Rex Services<br />
    35. 35. #6…Share It<br />
    36. 36. Press Kit:<br />Make it easy for others to use… and they will<br />
    37. 37. What to put in it?<br />Logos <br />For Print<br />For Web<br />Hi-Res Photos (remember… Quality)<br />Need to Know NOW! Media Contact<br />Generous, Easy to Understand, Rules of Use. <br />
    38. 38. This is FREE promotion of YOU<br />
    39. 39. #7… Talk the Talk<br />
    40. 40. Train Your Employees<br /><ul><li>Focus on the #1, say the same thing, say it over and over and over again</li></li></ul><li>“It’s My Pleasure”<br />It’s not in the phraseology, it’s in the attitude. It truly is our pleasure to serve you.<br />~ Mike Schisler, Regional Management Consultant<br />
    41. 41. #8… Harness Fans<br />
    42. 42. Let Your Fans Rave<br /><ul><li>Ask for raves. Tell ‘em where to rave. Make it easy to rave. </li></li></ul><li>Westside KIA<br />
    43. 43. #9… Reputation<br />
    44. 44. More Important than Pretty Pics<br />A bad reputation can be deafening and deadly<br />
    45. 45. #10…<br />
    46. 46. Let Go… just a little.<br />
    47. 47. Don’t Make an A** of Yourself<br />Be Fun, Be Kind, Be Grateful<br />
    48. 48. #1 Take Away<br />If you don’t get anything else… get this.<br />
    49. 49. Be Consistent<br />
    50. 50. The End.<br />http://www.slideshare.net/jjlassberg <br />JJLassberg.com <br />www.schipul.com/jjlassberg<br />Schipul - The Web Marketing Company<br />
    51. 51. Thanx a million for the pics!<br />All photos used are Creative Commons Licensed and linked from Flickr Galleries available here:<br />http://www.flickr.com/photos/jjlassberg/galleries/72157624358073116/<br />http://www.flickr.com/photos/jjlassberg/galleries/72157624244696533/<br />
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