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Social Media Training Boot Camp - Branding Guidelines
 

Social Media Training Boot Camp - Branding Guidelines

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Branding Guidelines for Social Media Training Boot Camp

Branding Guidelines for Social Media Training Boot Camp

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  • Personality of a product, company or service.
  • Personality of a product, company or service.
  • Personality of a product, company or service.
  • Personality of a product, company or service.
  • A brand can take many forms, including a name, sign, symbol,color combination or slogan.
  • More important than your logo – especially when starting out.
  • Personality of a product, company or service.
  • More important than your logo – especially when starting out.
  • Personality of a product, company or service.
  • More important than your logo – especially when starting out.
  • Personality of a product, company or service.
  • More important than your logo – especially when starting out.
  • Personality of a product, company or service.
  • Personality of a product, company or service.
  • Logos, photos, media contact, generous rules of use
  • Personality of a product, company or service.
  • Logos, photos, media contact, generous rules of use
  • Logos, photos, media contact, generous rules of use
  • Personality of a product, company or service.
  • Logos, photos, media contact, generous rules of use
  • Personality of a product, company or service.
  • Logos, photos, media contact, generous rules of use
  • Logos, photos, media contact, generous rules of use

Social Media Training Boot Camp - Branding Guidelines Social Media Training Boot Camp - Branding Guidelines Presentation Transcript

  • Top 10 Tips to Gain the Competitive Edge
    Branding Guidelines
    JJ Lassberg | Schipul - The Web Marketing Company | www.schipul.com
  • Young people view more than 40,000ads per year on television alone…
    http://pediatrics.aappublications.org/cgi/content/full/118/6/2563
  • Our success is a direct result of knowing how to market a brand and having the right people representing the brand. Greg Norman “The Great White Shark”
  • www.shark.com

  • www.shark.com

  • www.shark.com
  • Let’s Talk…
    Branding 101
    Top 10 Tips
    #1 Take Away
  • Branding 101:
    A brand is the identity of a specific product, service, or business
  • Brands Can Be:
    • Name
    • Sign
    • Symbol
    • Color Combo
    • Slogan
    World's First Trademark?
  • Personality
  • Top 10 Tips:
    Focus
    Tagline
    Consistency
    Quality
    Use It
    Share It
    Talk the Talk
    Harness Fans
    Reputation
    Let Go A Little
  • #1… Focus
  • What are you going to do for me?
    Focus on the #1 thing you provide
  • “The best most convenient drugstore with high profit per customer visit”
    Good To Great: Why Some Companies Make The Leap...and Other's Don't
  • #2… Tagline
  • Get One!
    Be Short, Be Clear, Tell Me What You Do
  • Taste Great!
    Less Filling!
  • Does Your Web Site Increase Your Sales?
  • #3… Consistency
  • Pick It & Stick With It
    10 Years to build brand recognition
  • Don’t Change Cause Yer Bored
  • #4… Quality
  • Are You Top of the Line?
    No Cheese, No Fuzz, No Old
  • www.porsche.com/usa/
  • #5… Use It!
  • Everywhere.
    • Site, Facebook, YouTube, Twitter, Zazzle, Amazon Store, Business Cards, Banners, Brochures, Shirts, Pens, Stickers, Cups…
  • Houston Zoo
  • T-Rex Services
  • #6…Share It
  • Press Kit:
    Make it easy for others to use… and they will
  • What to put in it?
    Logos
    For Print
    For Web
    Hi-Res Photos (remember… Quality)
    Need to Know NOW! Media Contact
    Generous, Easy to Understand, Rules of Use.
  • This is FREE promotion of YOU
  • #7… Talk the Talk
  • Train Your Employees
    • Focus on the #1, say the same thing, say it over and over and over again
  • “It’s My Pleasure”
    It’s not in the phraseology, it’s in the attitude. It truly is our pleasure to serve you.
    ~ Mike Schisler, Regional Management Consultant
  • #8… Harness Fans
  • Let Your Fans Rave
    • Ask for raves. Tell ‘em where to rave. Make it easy to rave.
  • Westside KIA
  • #9… Reputation
  • More Important than Pretty Pics
    A bad reputation can be deafening and deadly
  • #10…
  • Let Go… just a little.
  • Don’t Make an A** of Yourself
    Be Fun, Be Kind, Be Grateful
  • #1 Take Away
    If you don’t get anything else… get this.
  • Be Consistent
  • The End.
    http://www.slideshare.net/jjlassberg
    JJLassberg.com
    www.schipul.com/jjlassberg
    Schipul - The Web Marketing Company
  • Thanx a million for the pics!
    All photos used are Creative Commons Licensed and linked from Flickr Galleries available here:
    http://www.flickr.com/photos/jjlassberg/galleries/72157624358073116/
    http://www.flickr.com/photos/jjlassberg/galleries/72157624244696533/