Direct marketing is a form of advertising that reaches its audience without using traditional formal channels of advertising, such as TV, newspapers or radio. Businesses communicate straight to the consumer with advertising techniques such as fliers, catalogue distribution, promotional letters, and street advertising.Direct Advertising is a sub-discipline and type of marketing. There are two main definitional characteristics which distinguish it from other types of marketing. The first is that it sends its message directly to consumers, without the use of intervening commercial communication media. The second characteristic is the core principle of successful Advertising driving a specific "call to action." This aspect of direct marketing involves an emphasis on trackable, measurable, positive responses from consumers (known simply as "response" in the industry) regardless of medium.If the advertisement asks the prospect to take a specific action, for instance call a free phone number or visit a Web site, then the effort is considered to be direct response advertising.
Authentic RelationsipsInteraction and Relationships
Transcript of "Social Media Boot Camp Training - Web Marketing Fundamentals"
Using Web Marketing to Connect, Grow and Profit<br />Web Marketing Fundamentals<br />
What We’ll Cover<br /><ul><li>Direct vs. image marketing
Remember…Focus on the user<br />90.91% Self Focused!<br />Resources to look at: http://www.futurenowinc.com/wewe.htm<br />
1. Grab ‘emwith a Headline<br />Your headline is the first thing your visitor sees<br />
What’s in it for Me?<br />Headline types that produce strong results:<br />Benefit headlines (also called self-interest headlines) <br />News headlines (also called press release headlines) <br />Curiosity headlines<br />
2. Make Your Product the Hero<br />www.kolachefactory.com<br />Read More: http://www.schipul.com/en/art/?3<br />
3. Calls to action<br /><ul><li>You gotta tell ‘em what you want ‘em do to</li></ul>www.pharmacytechnician.org <br />Read More: http://www.schipul.com/en/art/?4<br />
4. Consistent Branding<br />Visual and text branding is important. Your visitors need to know they are in the right place.<br />www.nike.com <br />www.bk.com <br />Read More: http://www.schipul.com/en/art/?5<br />