Using Web Marketing to Connect, Grow and Profit<br />Web Marketing Fundamentals<br />
What We’ll Cover<br /><ul><li>Direct vs. image marketing
Extroverts and introverts
Web marketing fundamentals
Search Engine magic
Social Media marketing</li></li></ul><li>More thana Pretty Face<br />Web Marketing is a balance of aesthetics AND function...
Web Responds like Direct Marketing<br />
Image vs Direct<br />Image Marketing<br />Direct Marketing<br /><ul><li>small impressions
lots of ‘em
conversion focused
predisposed only</li></li></ul><li>Extroverts vs Introverts<br /> How do you treat people on the Web?<br />
Web users are...<br /><ul><li>Smart
Incredibly Impatient
Introverted</li></ul>Web User Are:<br />http://www.flickr.com/photos/45688888@N08/4191381737/sizes/z/in/photostream/<br />
So we know…<br />Web Marketing is not just a good looks<br />Web  responds like direct marketing<br />Web Users are:<br />...
Online Marketing Success in 10 Steps<br />
Remember…Focus on the user<br />90.91% Self Focused!<br />Resources to look at: http://www.futurenowinc.com/wewe.htm<br />
1.  Grab ‘emwith a Headline<br />Your headline is the first thing your visitor sees<br />
What’s in it for Me?<br />Headline types that produce strong results:<br />Benefit headlines (also called self-interest he...
Examples:<br />Read more:  http://www.schipul.com/en/art/?2<br />
2.  Make Your Product the Hero<br />www.kolachefactory.com<br />Read More:  http://www.schipul.com/en/art/?3<br />
3.  Calls to action<br /><ul><li>You gotta tell ‘em what you want ‘em do to</li></ul>www.pharmacytechnician.org <br />Read...
4.  Consistent Branding<br />Visual and text branding is important.  Your visitors need to know they are in the right plac...
Consistent Content… <br />youtube.com<br />delicious.com<br />flickr.com<br />
5.  Make it easy to contact you<br />Mini contact forms<br />Physical address and phone numbers<br />Embedded ‘Contact Us’...
6.  No surprises<br /><ul><li>Visitors should know within seconds who you are and what you can do for them
Give visitors what they expect
Use industry appropriate imagery and colors</li></ul>http://www.flickr.com/photos/thevlue/5234339911/sizes/l/in/photostrea...
7.  SEO is the way to go<br />Are you writing what you mean to say?  <br />www.schipul.com/en/sem/keywords/<br />
8.  Use testimonials<br />What do people say about you?<br />
9.  Interact with your visitors<br /><ul><li> Before and After shots
 Interactive videosee:  (www.mybeautifulbody.com)
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Social Media Boot Camp Training - Web Marketing Fundamentals

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Social Media Marketing Training Boot Camp - The Web Marketing Fundamentals. Ten things you must include in web site for optimal web marketing.

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  • Direct marketing is a form of advertising that reaches its audience without using traditional formal channels of advertising, such as TV, newspapers or radio. Businesses communicate straight to the consumer with advertising techniques such as fliers, catalogue distribution, promotional letters, and street advertising.Direct Advertising is a sub-discipline and type of marketing. There are two main definitional characteristics which distinguish it from other types of marketing. The first is that it sends its message directly to consumers, without the use of intervening commercial communication media. The second characteristic is the core principle of successful Advertising driving a specific &quot;call to action.&quot; This aspect of direct marketing involves an emphasis on trackable, measurable, positive responses from consumers (known simply as &quot;response&quot; in the industry) regardless of medium.If the advertisement asks the prospect to take a specific action, for instance call a free phone number or visit a Web site, then the effort is considered to be direct response advertising.
  • Authentic RelationsipsInteraction and Relationships
  • Social Media Boot Camp Training - Web Marketing Fundamentals

    1. 1. Using Web Marketing to Connect, Grow and Profit<br />Web Marketing Fundamentals<br />
    2. 2. What We’ll Cover<br /><ul><li>Direct vs. image marketing
    3. 3. Extroverts and introverts
    4. 4. Web marketing fundamentals
    5. 5. Search Engine magic
    6. 6. Social Media marketing</li></li></ul><li>More thana Pretty Face<br />Web Marketing is a balance of aesthetics AND function<br />
    7. 7. Web Responds like Direct Marketing<br />
    8. 8. Image vs Direct<br />Image Marketing<br />Direct Marketing<br /><ul><li>small impressions
    9. 9. lots of ‘em
    10. 10. conversion focused
    11. 11. predisposed only</li></li></ul><li>Extroverts vs Introverts<br /> How do you treat people on the Web?<br />
    12. 12. Web users are...<br /><ul><li>Smart
    13. 13. Incredibly Impatient
    14. 14. Introverted</li></ul>Web User Are:<br />http://www.flickr.com/photos/45688888@N08/4191381737/sizes/z/in/photostream/<br />
    15. 15. So we know…<br />Web Marketing is not just a good looks<br />Web responds like direct marketing<br />Web Users are:<br />Smart<br />Impatient<br />Introverted<br />
    16. 16. Online Marketing Success in 10 Steps<br />
    17. 17. Remember…Focus on the user<br />90.91% Self Focused!<br />Resources to look at: http://www.futurenowinc.com/wewe.htm<br />
    18. 18. 1. Grab ‘emwith a Headline<br />Your headline is the first thing your visitor sees<br />
    19. 19. What’s in it for Me?<br />Headline types that produce strong results:<br />Benefit headlines (also called self-interest headlines) <br />News headlines (also called press release headlines) <br />Curiosity headlines<br />
    20. 20. Examples:<br />Read more: http://www.schipul.com/en/art/?2<br />
    21. 21. 2. Make Your Product the Hero<br />www.kolachefactory.com<br />Read More: http://www.schipul.com/en/art/?3<br />
    22. 22. 3. Calls to action<br /><ul><li>You gotta tell ‘em what you want ‘em do to</li></ul>www.pharmacytechnician.org <br />Read More: http://www.schipul.com/en/art/?4<br />
    23. 23. 4. Consistent Branding<br />Visual and text branding is important. Your visitors need to know they are in the right place.<br />www.nike.com <br />www.bk.com <br />Read More: http://www.schipul.com/en/art/?5<br />
    24. 24. Consistent Content… <br />youtube.com<br />delicious.com<br />flickr.com<br />
    25. 25. 5. Make it easy to contact you<br />Mini contact forms<br />Physical address and phone numbers<br />Embedded ‘Contact Us’ links<br />Tip: List your # 5X on your home page.<br />
    26. 26. 6. No surprises<br /><ul><li>Visitors should know within seconds who you are and what you can do for them
    27. 27. Give visitors what they expect
    28. 28. Use industry appropriate imagery and colors</li></ul>http://www.flickr.com/photos/thevlue/5234339911/sizes/l/in/photostream/<br />
    29. 29. 7. SEO is the way to go<br />Are you writing what you mean to say? <br />www.schipul.com/en/sem/keywords/<br />
    30. 30. 8. Use testimonials<br />What do people say about you?<br />
    31. 31. 9. Interact with your visitors<br /><ul><li> Before and After shots
    32. 32. Interactive videosee: (www.mybeautifulbody.com)
    33. 33. Industry-specific special featuressee: (www.musicovery.com)</li></li></ul><li>10. Privacy policy<br />Just because you’re paranoid doesn’t mean they’re not after you<br />= BAD<br />
    34. 34. Layla Grace Foundation<br /> No surprises<br /> The brand is the hero<br /> Consistent branding<br /> Interactive elements<br /> Calls to action<br /> Easy to contact<br /> Privacy<br />
    35. 35. Layla Grace – SM Profiles<br />
    36. 36. Let’s Talk SEO<br />If you build it… they still may not come.<br />
    37. 37. Search Engine Domination<br />Search Engine Marketing is awesome:<br /><ul><li> Clients come to you, not you to them
    38. 38. Cheaper and faster than traditional marketing
    39. 39. Easily measurable ROI</li></li></ul><li>SEO… Everywhere!<br />Do Your Research<br />Pick Your Top 5 <br />Use them… Everywhere <br />Link them… Every Time<br />http://www.flickr.com/photos/iange/167132038/sizes/o/in/photostream/<br />
    40. 40. Content is King!<br />A Search Engines Product is a Good Search Return<br />Great Content<br />New<br />Relevant<br />Links = Reputation<br />
    41. 41. Don’t be evil<br />Offer good relevant content<br />http://www.flickr.com/photos/dariuszka/372133559/sizes/z/in/photostream/<br />
    42. 42. To Re-Cap<br />The Web responds like Direct Marketing<br />Web users act like introverts<br />Web Marketing fundamentals - simple yet powerful<br />Google is your best/worst friend<br />
    43. 43. Questions<br />http://www.flickr.com/photos/21496790@N06/5065834411/sizes/l/in/photostream/<br />
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