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Social Media Boot Camp Training - Web Marketing Fundamentals
Social Media Boot Camp Training - Web Marketing Fundamentals
Social Media Boot Camp Training - Web Marketing Fundamentals
Social Media Boot Camp Training - Web Marketing Fundamentals
Social Media Boot Camp Training - Web Marketing Fundamentals
Social Media Boot Camp Training - Web Marketing Fundamentals
Social Media Boot Camp Training - Web Marketing Fundamentals
Social Media Boot Camp Training - Web Marketing Fundamentals
Social Media Boot Camp Training - Web Marketing Fundamentals
Social Media Boot Camp Training - Web Marketing Fundamentals
Social Media Boot Camp Training - Web Marketing Fundamentals
Social Media Boot Camp Training - Web Marketing Fundamentals
Social Media Boot Camp Training - Web Marketing Fundamentals
Social Media Boot Camp Training - Web Marketing Fundamentals
Social Media Boot Camp Training - Web Marketing Fundamentals
Social Media Boot Camp Training - Web Marketing Fundamentals
Social Media Boot Camp Training - Web Marketing Fundamentals
Social Media Boot Camp Training - Web Marketing Fundamentals
Social Media Boot Camp Training - Web Marketing Fundamentals
Social Media Boot Camp Training - Web Marketing Fundamentals
Social Media Boot Camp Training - Web Marketing Fundamentals
Social Media Boot Camp Training - Web Marketing Fundamentals
Social Media Boot Camp Training - Web Marketing Fundamentals
Social Media Boot Camp Training - Web Marketing Fundamentals
Social Media Boot Camp Training - Web Marketing Fundamentals
Social Media Boot Camp Training - Web Marketing Fundamentals
Social Media Boot Camp Training - Web Marketing Fundamentals
Social Media Boot Camp Training - Web Marketing Fundamentals
Social Media Boot Camp Training - Web Marketing Fundamentals
Social Media Boot Camp Training - Web Marketing Fundamentals
Social Media Boot Camp Training - Web Marketing Fundamentals
Social Media Boot Camp Training - Web Marketing Fundamentals
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Social Media Boot Camp Training - Web Marketing Fundamentals

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Social Media Marketing Training Boot Camp - The Web Marketing Fundamentals. Ten things you must include in web site for optimal web marketing.

Social Media Marketing Training Boot Camp - The Web Marketing Fundamentals. Ten things you must include in web site for optimal web marketing.

Published in: Education, Business, Technology
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  • Direct marketing is a form of advertising that reaches its audience without using traditional formal channels of advertising, such as TV, newspapers or radio. Businesses communicate straight to the consumer with advertising techniques such as fliers, catalogue distribution, promotional letters, and street advertising.Direct Advertising is a sub-discipline and type of marketing. There are two main definitional characteristics which distinguish it from other types of marketing. The first is that it sends its message directly to consumers, without the use of intervening commercial communication media. The second characteristic is the core principle of successful Advertising driving a specific "call to action." This aspect of direct marketing involves an emphasis on trackable, measurable, positive responses from consumers (known simply as "response" in the industry) regardless of medium.If the advertisement asks the prospect to take a specific action, for instance call a free phone number or visit a Web site, then the effort is considered to be direct response advertising.
  • Authentic RelationsipsInteraction and Relationships
  • Transcript

    • 1. Using Web Marketing to Connect, Grow and Profit
      Web Marketing Fundamentals
    • 2. What We’ll Cover
      • Direct vs. image marketing
      • 3. Extroverts and introverts
      • 4. Web marketing fundamentals
      • 5. Search Engine magic
      • 6. Social Media marketing
    • More thana Pretty Face
      Web Marketing is a balance of aesthetics AND function
    • 7. Web Responds like Direct Marketing
    • 8. Image vs Direct
      Image Marketing
      Direct Marketing
      • small impressions
      • 9. lots of ‘em
      • 10. conversion focused
      • 11. predisposed only
    • Extroverts vs Introverts
      How do you treat people on the Web?
    • 12. Web users are...
      Web User Are:
      http://www.flickr.com/photos/45688888@N08/4191381737/sizes/z/in/photostream/
    • 15. So we know…
      Web Marketing is not just a good looks
      Web responds like direct marketing
      Web Users are:
      Smart
      Impatient
      Introverted
    • 16. Online Marketing Success in 10 Steps
    • 17. Remember…Focus on the user
      90.91% Self Focused!
      Resources to look at: http://www.futurenowinc.com/wewe.htm
    • 18. 1. Grab ‘emwith a Headline
      Your headline is the first thing your visitor sees
    • 19. What’s in it for Me?
      Headline types that produce strong results:
      Benefit headlines (also called self-interest headlines)
      News headlines (also called press release headlines)
      Curiosity headlines
    • 20. Examples:
      Read more: http://www.schipul.com/en/art/?2
    • 21. 2. Make Your Product the Hero
      www.kolachefactory.com
      Read More: http://www.schipul.com/en/art/?3
    • 22. 3. Calls to action
      • You gotta tell ‘em what you want ‘em do to
      www.pharmacytechnician.org
      Read More: http://www.schipul.com/en/art/?4
    • 23. 4. Consistent Branding
      Visual and text branding is important. Your visitors need to know they are in the right place.
      www.nike.com
      www.bk.com
      Read More: http://www.schipul.com/en/art/?5
    • 24. Consistent Content…
      youtube.com
      delicious.com
      flickr.com
    • 25. 5. Make it easy to contact you
      Mini contact forms
      Physical address and phone numbers
      Embedded ‘Contact Us’ links
      Tip: List your # 5X on your home page.
    • 26. 6. No surprises
      • Visitors should know within seconds who you are and what you can do for them
      • 27. Give visitors what they expect
      • 28. Use industry appropriate imagery and colors
      http://www.flickr.com/photos/thevlue/5234339911/sizes/l/in/photostream/
    • 29. 7. SEO is the way to go
      Are you writing what you mean to say?
      www.schipul.com/en/sem/keywords/
    • 30. 8. Use testimonials
      What do people say about you?
    • 31. 9. Interact with your visitors
      • Before and After shots
      • 32. Interactive videosee: (www.mybeautifulbody.com)
      • 33. Industry-specific special featuressee: (www.musicovery.com)
    • 10. Privacy policy
      Just because you’re paranoid doesn’t mean they’re not after you
      = BAD
    • 34. Layla Grace Foundation
      No surprises
      The brand is the hero
      Consistent branding
      Interactive elements
      Calls to action
      Easy to contact
      Privacy
    • 35. Layla Grace – SM Profiles
    • 36. Let’s Talk SEO
      If you build it… they still may not come.
    • 37. Search Engine Domination
      Search Engine Marketing is awesome:
      • Clients come to you, not you to them
      • 38. Cheaper and faster than traditional marketing
      • 39. Easily measurable ROI
    • SEO… Everywhere!
      Do Your Research
      Pick Your Top 5
      Use them… Everywhere
      Link them… Every Time
      http://www.flickr.com/photos/iange/167132038/sizes/o/in/photostream/
    • 40. Content is King!
      A Search Engines Product is a Good Search Return
      Great Content
      New
      Relevant
      Links = Reputation
    • 41. Don’t be evil
      Offer good relevant content
      http://www.flickr.com/photos/dariuszka/372133559/sizes/z/in/photostream/
    • 42. To Re-Cap
      The Web responds like Direct Marketing
      Web users act like introverts
      Web Marketing fundamentals - simple yet powerful
      Google is your best/worst friend
    • 43. Questions
      http://www.flickr.com/photos/21496790@N06/5065834411/sizes/l/in/photostream/

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