Social Media Boot Camp Training - Web Marketing Fundamentals
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Social Media Boot Camp Training - Web Marketing Fundamentals

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Social Media Marketing Training Boot Camp - The Web Marketing Fundamentals. Ten things you must include in web site for optimal web marketing.

Social Media Marketing Training Boot Camp - The Web Marketing Fundamentals. Ten things you must include in web site for optimal web marketing.

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  • Direct marketing is a form of advertising that reaches its audience without using traditional formal channels of advertising, such as TV, newspapers or radio. Businesses communicate straight to the consumer with advertising techniques such as fliers, catalogue distribution, promotional letters, and street advertising.Direct Advertising is a sub-discipline and type of marketing. There are two main definitional characteristics which distinguish it from other types of marketing. The first is that it sends its message directly to consumers, without the use of intervening commercial communication media. The second characteristic is the core principle of successful Advertising driving a specific "call to action." This aspect of direct marketing involves an emphasis on trackable, measurable, positive responses from consumers (known simply as "response" in the industry) regardless of medium.If the advertisement asks the prospect to take a specific action, for instance call a free phone number or visit a Web site, then the effort is considered to be direct response advertising.
  • Authentic RelationsipsInteraction and Relationships

Social Media Boot Camp Training - Web Marketing Fundamentals Social Media Boot Camp Training - Web Marketing Fundamentals Presentation Transcript

  • Using Web Marketing to Connect, Grow and Profit
    Web Marketing Fundamentals
  • What We’ll Cover
    • Direct vs. image marketing
    • Extroverts and introverts View slide
    • Web marketing fundamentals View slide
    • Search Engine magic
    • Social Media marketing
  • More thana Pretty Face
    Web Marketing is a balance of aesthetics AND function
  • Web Responds like Direct Marketing
  • Image vs Direct
    Image Marketing
    Direct Marketing
    • small impressions
    • lots of ‘em
    • conversion focused
    • predisposed only
  • Extroverts vs Introverts
    How do you treat people on the Web?
  • Web users are...
    • Smart
    • Incredibly Impatient
    • Introverted
    Web User Are:
    http://www.flickr.com/photos/45688888@N08/4191381737/sizes/z/in/photostream/
  • So we know…
    Web Marketing is not just a good looks
    Web responds like direct marketing
    Web Users are:
    Smart
    Impatient
    Introverted
  • Online Marketing Success in 10 Steps
  • Remember…Focus on the user
    90.91% Self Focused!
    Resources to look at: http://www.futurenowinc.com/wewe.htm
  • 1. Grab ‘emwith a Headline
    Your headline is the first thing your visitor sees
  • What’s in it for Me?
    Headline types that produce strong results:
    Benefit headlines (also called self-interest headlines)
    News headlines (also called press release headlines)
    Curiosity headlines
  • Examples:
    Read more: http://www.schipul.com/en/art/?2
  • 2. Make Your Product the Hero
    www.kolachefactory.com
    Read More: http://www.schipul.com/en/art/?3
  • 3. Calls to action
    • You gotta tell ‘em what you want ‘em do to
    www.pharmacytechnician.org
    Read More: http://www.schipul.com/en/art/?4
  • 4. Consistent Branding
    Visual and text branding is important. Your visitors need to know they are in the right place.
    www.nike.com
    www.bk.com
    Read More: http://www.schipul.com/en/art/?5
  • Consistent Content…
    youtube.com
    delicious.com
    flickr.com
  • 5. Make it easy to contact you
    Mini contact forms
    Physical address and phone numbers
    Embedded ‘Contact Us’ links
    Tip: List your # 5X on your home page.
  • 6. No surprises
    • Visitors should know within seconds who you are and what you can do for them
    • Give visitors what they expect
    • Use industry appropriate imagery and colors
    http://www.flickr.com/photos/thevlue/5234339911/sizes/l/in/photostream/
  • 7. SEO is the way to go
    Are you writing what you mean to say?
    www.schipul.com/en/sem/keywords/
  • 8. Use testimonials
    What do people say about you?
  • 9. Interact with your visitors
    • Before and After shots
    • Interactive videosee: (www.mybeautifulbody.com)
    • Industry-specific special featuressee: (www.musicovery.com)
  • 10. Privacy policy
    Just because you’re paranoid doesn’t mean they’re not after you
    = BAD
  • Layla Grace Foundation
    No surprises
    The brand is the hero
    Consistent branding
    Interactive elements
    Calls to action
    Easy to contact
    Privacy
  • Layla Grace – SM Profiles
  • Let’s Talk SEO
    If you build it… they still may not come.
  • Search Engine Domination
    Search Engine Marketing is awesome:
    • Clients come to you, not you to them
    • Cheaper and faster than traditional marketing
    • Easily measurable ROI
  • SEO… Everywhere!
    Do Your Research
    Pick Your Top 5
    Use them… Everywhere
    Link them… Every Time
    http://www.flickr.com/photos/iange/167132038/sizes/o/in/photostream/
  • Content is King!
    A Search Engines Product is a Good Search Return
    Great Content
    New
    Relevant
    Links = Reputation
  • Don’t be evil
    Offer good relevant content
    http://www.flickr.com/photos/dariuszka/372133559/sizes/z/in/photostream/
  • To Re-Cap
    The Web responds like Direct Marketing
    Web users act like introverts
    Web Marketing fundamentals - simple yet powerful
    Google is your best/worst friend
  • Questions
    http://www.flickr.com/photos/21496790@N06/5065834411/sizes/l/in/photostream/