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Social Media Boot Camp Training Intro
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Social Media Boot Camp Training Intro


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Kick-off presentation for Nonprofit Social Media Training Boot Camp …

Kick-off presentation for Nonprofit Social Media Training Boot Camp

- "The Networked Nonprofit"
- "Good To Great"
- "Naked Conversations"
- "Putting the Public Back in PR"
- "Twitterville"
- "Crush It"

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  • “Re-training" a person so that he or she can operate in an environment other than that which he or she is accustomed to.Essential for CohesionResults in Instinctive Use of the Tools/StrategyEnables Large Groups to Act in an Orderly MannerCreates the Basis for Action in the Environment
  • Nonprofits still operating in a “traditional” way can miss the important social aspect of the new face of Marketing. They can to much on the focus on the gadgetry or toolsNonprofits Embracing Social Way of OperatingHumansWant to Connect in Meaningful ways
  • People are easy to find online and on many channelsEasy for people to find one anotherEasy for orgs to find people with interest because it’s visibleTalk is CheapMultiple Convo’s at no Increase in costUsers can share at no costSeredipity is enhanced onlineNo need for formal introsSimply bump into each other – unexpected and powerful relationshipsReciprocity is Incredibly easyThanks You take seconds… and mean millionsPublic Means MoreCurrency of Karma
  • The problems are too large to turn anyone awayWorking alone cuts of creativity and ingenuity brought about by working in a groupNetwork involvement brings about improvement
  • Build Your Network Before You Need It
  • Build Your Network Before You Need It
  • Transcript

    • 1. Get the social media skills you need to succeed
      Social Media Boot Camp
    • 2. Boot Camp Training
      Essential for Cohesion
      Results in Instinctive Use of the Tools/Strategy
      Enables Large Groups to Act in an Orderly Manner
      Creates the Basis for Action in the Environment
    • 3. The Plan…
      4 hour Social Media Boot CampIntense and Focused Social Media Training
    • 4. Let’s Talk
      Day 1
      The Boot Camp Training
      The Social Nonprofit
      The Changing Face of Marketing
      The Foundation
      Branding Guidelines
      Web Marketing Fundamentals
      The 4 pillars of success
      Intro to Social Media Tools
      Day 2
      Blogging in Motion
      Top 10 Resource List
      Harness the Crowd
      Social Funding
      Track, Measure, & Report
    • 5. Traditional Giving Way to Social
    • 6. Advantages of Social Media
      People are Easy To Find
      Talk is Cheap
      Serendipity is Enhanced
      Reciprocity is Easy
    • 7. It’s More Important Than Ever
      Use all the Help You Can Get
      Working alone cuts creativity & ingenuity
      Involvement = Improvement
    • 8. A Murder Mystery Story
      What We Fear Most
    • 9. A Crisis Is Too Late
    • 10. Build a Strong Network
      Be patient, resourceful, and resilient
      Appreciate involvement honestly, sincerely, and publicly
    • 11. A Cautionary Tale
      Personal Use is the Keystone
    • 12. Know the Tools Yourself
      Know them
      Use them
      Embrace them
      Personal Branding Era
      Authentic Connections
      “Social Media use is a contact sport, not a spectator sport”
    • 13. The Changing Face of Marketing
      Resistance is Futile
    • 14. Social IS the Future
      Resistance has changed to concern about being left behind
      Question: No longer whether to embrace social media, but how to do it effectively
    • 15. Enormous generation of young people – that expect a culture of openness and connectedness
    • 16. Networked Nonprofits work AS social networks, not just in them
      Trust your network of people to work on your behalf without requiring constant oversight
    • 17. Free Agents
      Combine social media savvy with their passion for social causes to accomplish amazing things
      The tools allow them to be powerful forces of change
      Networked Nonprofits don’t bristle at their involvement or power… they harness them
    • 18. Harness Free Agents
      Get to know them
      Break Out of Silos
      Help them learn and explore
      Don’t Ignore new comers
      Keep the welcome sign lit
      Let them go… welcome them back
      Great Ideas are Great – No Matter Who Thought of it
    • 19. Integral Social Media
      Conversation Starters
      Blogs, YouTube, twitter
      Collaborative Tools
      Wiki , Google Groups, Basecamp
      Network Builders
      Facebook, MySpace, twitter
    • 20. Tools will come & go
      Strategy Sustains Organizations
    • 21. For Review
      Humans WANT to Connect
      Social IS The Future
      Tools are JUST Tools
      But KNOW How to Use Them
      Networked Nonprofits ARE Social Networks
      The Personal Branding Era is NOW…
      And Free Agents are Here to STAY
    • 22. Questions?