Social Media Boot Camp Training Intro
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Social Media Boot Camp Training Intro

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Kick-off presentation for Nonprofit Social Media Training Boot Camp...

Kick-off presentation for Nonprofit Social Media Training Boot Camp

Resources:
- "The Networked Nonprofit"
- "Good To Great"
- "Naked Conversations"
- "Putting the Public Back in PR"
- "Twitterville"
- "Crush It"

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  • “Re-training" a person so that he or she can operate in an environment other than that which he or she is accustomed to.Essential for CohesionResults in Instinctive Use of the Tools/StrategyEnables Large Groups to Act in an Orderly MannerCreates the Basis for Action in the Environment
  • Nonprofits still operating in a “traditional” way can miss the important social aspect of the new face of Marketing. They can to much on the focus on the gadgetry or toolsNonprofits Embracing Social Way of OperatingHumansWant to Connect in Meaningful ways
  • People are easy to find online and on many channelsEasy for people to find one anotherEasy for orgs to find people with interest because it’s visibleTalk is CheapMultiple Convo’s at no Increase in costUsers can share at no costSeredipity is enhanced onlineNo need for formal introsSimply bump into each other – unexpected and powerful relationshipsReciprocity is Incredibly easyThanks You take seconds… and mean millionsPublic Means MoreCurrency of Karma
  • The problems are too large to turn anyone awayWorking alone cuts of creativity and ingenuity brought about by working in a groupNetwork involvement brings about improvement
  • Build Your Network Before You Need It
  • Build Your Network Before You Need It

Social Media Boot Camp Training Intro Social Media Boot Camp Training Intro Presentation Transcript

  • Get the social media skills you need to succeed
    Social Media Boot Camp
  • Boot Camp Training
    “Re-training“
    Essential for Cohesion
    Results in Instinctive Use of the Tools/Strategy
    Enables Large Groups to Act in an Orderly Manner
    Creates the Basis for Action in the Environment
  • The Plan…
    4 hour Social Media Boot CampIntense and Focused Social Media Training
    Introduction
    Foundation
    Tools
    Action
  • Let’s Talk
    Day 1
    Introduction
    The Boot Camp Training
    The Social Nonprofit
    The Changing Face of Marketing
    The Foundation
    Branding Guidelines
    Web Marketing Fundamentals
    The 4 pillars of success
    Intro to Social Media Tools
    Day 2
    Tools
    Blogging in Motion
    Top 10 Resource List
    Action
    Harness the Crowd
    Social Funding
    Track, Measure, & Report
  • Traditional Giving Way to Social
    http://www.flickr.com/photos/50203533@N00/226628124/
  • Advantages of Social Media
    People are Easy To Find
    Talk is Cheap
    Serendipity is Enhanced
    Reciprocity is Easy
    http://www.flickr.com/photos/webtreatsetc/4390635960/sizes/z/in/photostream/
  • It’s More Important Than Ever
    Use all the Help You Can Get
    Working alone cuts creativity & ingenuity
    Involvement = Improvement
    http://www.flickr.com/photos/valeriebb/290711738/sizes/z/in/photostream/
  • A Murder Mystery Story
    What We Fear Most
    http://www.flickr.com/photos/numberstumper/2187755945/sizes/l/in/photostream/
  • A Crisis Is Too Late
    http://www.flickr.com/photos/pagedooley/3124443099/sizes/l/in/photostream/
  • Build a Strong Network
    Be patient, resourceful, and resilient
    Appreciate involvement honestly, sincerely, and publicly
  • A Cautionary Tale
    Personal Use is the Keystone
    http://www.flickr.com/photos/52193570@N04/5253162589/sizes/z/in/photostream/
  • Know the Tools Yourself
    Know them
    Use them
    Embrace them
    Personal Branding Era
    Authentic Connections
    “Social Media use is a contact sport, not a spectator sport”
  • The Changing Face of Marketing
    Resistance is Futile
    http://www.flickr.com/photos/dougtone/3431637706/sizes/o/in/photostream/
  • Social IS the Future
    Resistance has changed to concern about being left behind
    Question: No longer whether to embrace social media, but how to do it effectively
  • Enormous generation of young people – that expect a culture of openness and connectedness
    http://www.flickr.com/photos/ausnahmezustand/4752989186/sizes/l/in/photostream/
  • Networked Nonprofits work AS social networks, not just in them
    Trust your network of people to work on your behalf without requiring constant oversight
    http://www.flickr.com/photos/marc_smith/3976381424/sizes/o/in/photostream/
  • Free Agents
    Combine social media savvy with their passion for social causes to accomplish amazing things
    The tools allow them to be powerful forces of change
    Networked Nonprofits don’t bristle at their involvement or power… they harness them
  • Harness Free Agents
    Get to know them
    Break Out of Silos
    Help them learn and explore
    Don’t Ignore new comers
    Keep the welcome sign lit
    Let them go… welcome them back
    Great Ideas are Great – No Matter Who Thought of it
  • Integral Social Media
    Conversation Starters
    Blogs, YouTube, twitter
    Collaborative Tools
    Wiki , Google Groups, Basecamp
    Network Builders
    Facebook, MySpace, twitter
    http://www.flickr.com/photos/webtreatsetc/4167513274/sizes/o/in/photostream/
  • Tools will come & go
    Strategy Sustains Organizations
    http://www.flickr.com/photos/hvargas/2114683166/sizes/m/in/photostream/
  • For Review
    Humans WANT to Connect
    Social IS The Future
    Tools are JUST Tools
    But KNOW How to Use Them
    Networked Nonprofits ARE Social Networks
    The Personal Branding Era is NOW…
    And Free Agents are Here to STAY
  • Questions?
    Questions?