Your SlideShare is downloading. ×
0
Social Media Boot Camp Training Intro
Social Media Boot Camp Training Intro
Social Media Boot Camp Training Intro
Social Media Boot Camp Training Intro
Social Media Boot Camp Training Intro
Social Media Boot Camp Training Intro
Social Media Boot Camp Training Intro
Social Media Boot Camp Training Intro
Social Media Boot Camp Training Intro
Social Media Boot Camp Training Intro
Social Media Boot Camp Training Intro
Social Media Boot Camp Training Intro
Social Media Boot Camp Training Intro
Social Media Boot Camp Training Intro
Social Media Boot Camp Training Intro
Social Media Boot Camp Training Intro
Social Media Boot Camp Training Intro
Social Media Boot Camp Training Intro
Social Media Boot Camp Training Intro
Social Media Boot Camp Training Intro
Social Media Boot Camp Training Intro
Social Media Boot Camp Training Intro
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social Media Boot Camp Training Intro

595

Published on

Kick-off presentation for Nonprofit Social Media Training Boot Camp …

Kick-off presentation for Nonprofit Social Media Training Boot Camp

Resources:
- "The Networked Nonprofit"
- "Good To Great"
- "Naked Conversations"
- "Putting the Public Back in PR"
- "Twitterville"
- "Crush It"

Published in: Education, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
595
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • “Re-training" a person so that he or she can operate in an environment other than that which he or she is accustomed to.Essential for CohesionResults in Instinctive Use of the Tools/StrategyEnables Large Groups to Act in an Orderly MannerCreates the Basis for Action in the Environment
  • Nonprofits still operating in a “traditional” way can miss the important social aspect of the new face of Marketing. They can to much on the focus on the gadgetry or toolsNonprofits Embracing Social Way of OperatingHumansWant to Connect in Meaningful ways
  • People are easy to find online and on many channelsEasy for people to find one anotherEasy for orgs to find people with interest because it’s visibleTalk is CheapMultiple Convo’s at no Increase in costUsers can share at no costSeredipity is enhanced onlineNo need for formal introsSimply bump into each other – unexpected and powerful relationshipsReciprocity is Incredibly easyThanks You take seconds… and mean millionsPublic Means MoreCurrency of Karma
  • The problems are too large to turn anyone awayWorking alone cuts of creativity and ingenuity brought about by working in a groupNetwork involvement brings about improvement
  • Build Your Network Before You Need It
  • Build Your Network Before You Need It
  • Transcript

    • 1. Get the social media skills you need to succeed<br />Social Media Boot Camp<br />
    • 2. Boot Camp Training<br />“Re-training“ <br />Essential for Cohesion<br />Results in Instinctive Use of the Tools/Strategy<br />Enables Large Groups to Act in an Orderly Manner<br />Creates the Basis for Action in the Environment<br />
    • 3. The Plan…<br />4 hour Social Media Boot CampIntense and Focused Social Media Training<br /> Introduction<br /> Foundation<br /> Tools<br /> Action<br />
    • 4. Let’s Talk<br />Day 1<br />Introduction<br />The Boot Camp Training<br />The Social Nonprofit<br />The Changing Face of Marketing<br />The Foundation<br />Branding Guidelines<br />Web Marketing Fundamentals<br />The 4 pillars of success<br />Intro to Social Media Tools<br />Day 2<br />Tools<br />Blogging in Motion<br />Top 10 Resource List<br />Action<br />Harness the Crowd<br />Social Funding<br />Track, Measure, &amp; Report<br />
    • 5. Traditional Giving Way to Social<br />http://www.flickr.com/photos/50203533@N00/226628124/<br />
    • 6. Advantages of Social Media<br />People are Easy To Find<br />Talk is Cheap<br />Serendipity is Enhanced<br />Reciprocity is Easy<br />http://www.flickr.com/photos/webtreatsetc/4390635960/sizes/z/in/photostream/<br />
    • 7. It’s More Important Than Ever<br />Use all the Help You Can Get<br />Working alone cuts creativity &amp; ingenuity<br />Involvement = Improvement<br />http://www.flickr.com/photos/valeriebb/290711738/sizes/z/in/photostream/<br />
    • 8. A Murder Mystery Story<br />What We Fear Most <br />http://www.flickr.com/photos/numberstumper/2187755945/sizes/l/in/photostream/<br />
    • 9. A Crisis Is Too Late<br />http://www.flickr.com/photos/pagedooley/3124443099/sizes/l/in/photostream/<br />
    • 10. Build a Strong Network<br />Be patient, resourceful, and resilient<br />Appreciate involvement honestly, sincerely, and publicly<br />
    • 11. A Cautionary Tale<br />Personal Use is the Keystone<br />http://www.flickr.com/photos/52193570@N04/5253162589/sizes/z/in/photostream/<br />
    • 12. Know the Tools Yourself <br />Know them<br />Use them <br />Embrace them<br />Personal Branding Era<br />Authentic Connections<br />“Social Media use is a contact sport, not a spectator sport”<br />
    • 13. The Changing Face of Marketing<br />Resistance is Futile<br />http://www.flickr.com/photos/dougtone/3431637706/sizes/o/in/photostream/<br />
    • 14. Social IS the Future<br />Resistance has changed to concern about being left behind<br />Question: No longer whether to embrace social media, but how to do it effectively<br />
    • 15. Enormous generation of young people – that expect a culture of openness and connectedness<br />http://www.flickr.com/photos/ausnahmezustand/4752989186/sizes/l/in/photostream/<br />
    • 16. Networked Nonprofits work AS social networks, not just in them<br />Trust your network of people to work on your behalf without requiring constant oversight<br />http://www.flickr.com/photos/marc_smith/3976381424/sizes/o/in/photostream/<br />
    • 17. Free Agents<br />Combine social media savvy with their passion for social causes to accomplish amazing things<br />The tools allow them to be powerful forces of change<br />Networked Nonprofits don’t bristle at their involvement or power… they harness them<br />
    • 18. Harness Free Agents<br />Get to know them<br />Break Out of Silos<br />Help them learn and explore<br />Don’t Ignore new comers<br />Keep the welcome sign lit<br />Let them go… welcome them back<br />Great Ideas are Great – No Matter Who Thought of it<br />
    • 19. Integral Social Media <br />Conversation Starters<br />Blogs, YouTube, twitter<br />Collaborative Tools<br />Wiki , Google Groups, Basecamp<br />Network Builders<br />Facebook, MySpace, twitter<br />http://www.flickr.com/photos/webtreatsetc/4167513274/sizes/o/in/photostream/<br />
    • 20. Tools will come &amp; go<br />Strategy Sustains Organizations<br />http://www.flickr.com/photos/hvargas/2114683166/sizes/m/in/photostream/<br />
    • 21. For Review<br />Humans WANT to Connect<br />Social IS The Future<br />Tools are JUST Tools<br />But KNOW How to Use Them<br />Networked Nonprofits ARE Social Networks<br />The Personal Branding Era is NOW…<br />And Free Agents are Here to STAY<br />
    • 22. Questions?<br />Questions?<br />

    ×