Social Funding - Nonprofit Social Media Fundraising

Fundraising through the Power of Story
Leveraging Social Media to Connect and Prosper
http://www.flickr.com/photos/jillclardy/2566241384/sizes/o/in/photostream/

What we’ll talk about...
Tying traditional strategy and new tools together
The Future is Social
Tapping into Human Motivation
Social Media Success
Social Media Tools
Online Fundraising Tools
http://http://www.flickr.com/photos/ittel/3157340508/sizes/l/in/photostream//

Humans Want to Meaningfully Connect
Traditional to Social
http://www.flickr.com/photos/50203533@N00/226628124/

Advantages of Social Media
People are Easy To Find
Talk is Cheap
Serendipity is Enhanced
Reciprocity is Easy
http://www.flickr.com/photos/webtreatsetc/4390635960/sizes/z/in/photostream/

It’s More Important Than Ever
Use all the Help You Can Get
Working alone cuts creativity & ingenuity
Involvement = Improvement
http://www.flickr.com/photos/valeriebb/290711738/sizes/z/in/photostream/

Enormous generation of young people that expect a culture of openness and connectedness AND pose an incredible opportunity
http://www.flickr.com/photos/ausnahmezustand/4752989186/sizes/l/in/photostream/

http://www.flickr.com/photos/mcgraths/3277839203/sizes/l/in/photostream/
Giving What They Have to Give

Networked Nonprofits: Free Agents
Combine social media savvy with their passion for social causes to accomplish amazing things
The tools allow them to be powerful forces of change
Networked Nonprofits don’t bristle at their involvement or power… they harness them and leave the welcome light on.

Social IS the Future
Resistance has changed to concern about being left behind
Question: No longer whether to embrace social media, but how to do it effectively

It’s Not the Social Media Gadgets

It’s the Social Engagement
http://www.flickr.com/photos/49503019876@N01/1659321885/#

Storytelling… Makes the Emotional Connection

It’s a Conversation with real Human Beings.

How Do You Want to Make the World a Better Place?
Tell Your Story Online

Tap into the 3 Motivations of Humans
http://www.flickr.com/photos/robgallop/914821019/sizes/z/in/photostream/

A rubber raft…in the middle of the ocean?
http://http://www.flickr.com/photos/cdunitz/2766501320/sizes/l/in/photostream//

A rubber raft…in the middle of the ocean!
http://www.flickr.com/photos/greenpeace_esperanza/sets/72157594522171737/

Speak to Your Donor’s Motivations
Material
Social
Ideological
http://www.flickr.com/photos/nicmcphee/455279239/sizes/z/in/photostream/
http://en.wikipedia.org/wiki/File:JuliaButterflyInLuna.jpg

3 Motivations: Material
Cash
Discounts
Volunteers get free admission
Backstage Access
Linkbacksto their site
Promotion
http://www.flickr.com/photos/nicmcphee/455279239/sizes/z/in/photostream/

3 Motivations: Social
Networking
Socialization, Relationships
Identity, Status
Sex
Organized Religion
Some politics
Achievement
Self-esteem
Promotion
http://www.schipul.com/en/art/?562

3 Motivations: Ideological
Belief in a cause
Long-term political goal
Religious / spiritual
Self-actualization
Art
Julia Butterfly Hill: Lived in a roughly 1500-year-old California Redwood tree for 738 days.
http://en.wikipedia.org/wiki/Julia_Butterfly_Hill

www.heifer.org
End Hunger & Poverty
Hand-Up Not Hand-Out
Gifts of Livestock & Training
“Living Loans”
Heifer International

I’m Giving You aLlama for Christmas
Honor a WiLD Woman in Your Life
Wedding Registry
Material Motivation: Gift for Good

Strong outreach to large social networks
Give all the collateral away
Team Heifer
Easy Tell A FriendFunctionality
Social Motivation: Friend Your Cause

Real People – Real Stories
Social Media focused on the Story
Appeal to globally minded - long-term development, rather than short-term relief.
Ideological Motivation: The Story Behind the Cause

Social Media Success: What Works Best
http://www.flickr.com/photos/thomasclaveirole/463202335/sizes/z/in/photostream/

Where Social Media Works
Support Multichannel Giving Campaign
Communicate Directly to the Recipient
Feel Like a Organizational Partner
Saying Thanks
Currency of Karma

Where We See the Stats Spike
Contests
Events
Campaigns

Photos, Photos, Photos & More Photos
http://www.flickr.com/photos/kwl/3875936992/sizes/l/in/photostream/

Social MediaTools

Strategy: More Social Than Media
Focus on the Conversation
Success is Telling the Story
Build strong, long term relationships
What’s the Hashtag? #CampForAllCon
http://www.flickr.com/photos/maong/4365683251/sizes/l/in/photostream/
http://www.flickr.com/photos/maong/4365683251/sizes/l/in/photostream/

Example: To Write Love on Her Arms

Blog: Storybook, Interact, Lead the Conversation

Facebook: Grow Your Base, 600+ Million, Engage Fans

Twitter: Share Knowledge, Promote Others, Say Thanx!

Flickr: Share Triumphs & Challenges, Visualize the Story

YouTube: Humanize, Validate, MotivateNPOs can participate in special YouTube programs: http://www.youtube.com/nonprofits

Online FundraisingTools
http://www.flickr.com/photos/missyho/3809392746/sizes/l/in/photostream/

Chipin: Fast & easy, track-able online giving
www.chipin.com
http://darmano.typepad.com/logic_emotion/2009/01/pleas-help-us-help-daniellas-family.html

Facebook Causes: Central Point for your NPO

Firstgiving: Free Online Fundraising Pages

Give a Tweet: Fundraising through Twitter

Tools will Come & Go
Strategy Sustains Organizations
http://www.flickr.com/photos/hvargas/2114683166/sizes/m/in/photostream/

Likeable: Kind, Funny, Gracious, Helpful & Grateful

Let’s review...
Make the connection, tell your Story
Find the tools that work for you
Discover what motivates your donor base
Say THANK YOU!!

Questions?

Stories & tips/tricks for inspiration
Beth Kanter: http://beth.typepad.com/
NetSquared Blog: http://www.netsquared.org/blog
Online Fundraising Blog: www.onlinefundraisingblog.com/
The Fundraising Coach: http://fundraisingcoach.com/
Just Giving Blog: http://justgiving.wordpress.com/
Non Profit Tech Blog: http://www.nonprofittechblog.org/
Read Write Web: http://www.readwriteweb.com/
Donor Power Blog: http://www.donorpowerblog.com/

Blog: jjlassberg.com
Facebook: jjlassberg
Twitter: jjlassberg
Flickr: jjlassberg
Tumblr: jjlassberg
JJ Lassberg, Schipul – The Web Marketing Companywww.schipul.com
JJLassberg@schipul.com

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Social Funding - Nonprofit Social Media Fundraising

by JJ Lassberg

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