Intro To Tendenci - JJ Lassberg
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Intro To Tendenci - JJ Lassberg

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Introduction to the Tendenci Web Site Software. Tendenci 101 & Beyond. Getting Started and Taking It to the Next Level.

Introduction to the Tendenci Web Site Software. Tendenci 101 & Beyond. Getting Started and Taking It to the Next Level.

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  • Tendenci is the motor – the branding is the frame of the car. Tendenci makes the site go.
  • Breaks them into 3 groups – each with its own level of security and permissions
  • Viewed your site or maybe filled out a contact form. DO NOT have a username and password.
  • Anyone who has registered with the site and has a username and password. May submit content.Maintian their own profile – update their own contact information
  • Total access to all areasApprove content and membersManage invoices and site settings
  • Up to date, interesting and accurate content keeps your audience coming back – hopefully leading to recurring sales.
  • Not to worry – all content from users go into pending mode until approved by an admin
  • And really any where in the world that has internet connection
  • One of the newer features of Tendenci – allows you to create forms to gather any kind of data you want
  • Custom fields – choose what type on input you want - text field or drop down listDonation forms for a particular campaignUpload files like word docs or pdfExport submissions as well
  • The final way I want to talk about Tendenci helping you manage your content…
  • Using the CMS to have site users to submit content & admins to approve content… Sending content that is relevant to the interest of the user – helps with conversions…
  • Simply due to the inherent Search Engine Optimization build into the Tendenci software – with title, descriptions and tags.
  • Some of the newest additions to Tendenci

Intro To Tendenci - JJ Lassberg Intro To Tendenci - JJ Lassberg Presentation Transcript

  • Tendenci 101 & Beyond
    Getting Started and Taking it to the Next Level
  • Why Tendenci was developed the way it was
    What Tendenci is
    How Tendenci can help you manage your site and increase your sales
    What We Will Talk About Today
  • Does Your Site Increase Your Sales?
  • The Goal of Business…
    … is to make a profit.
  • Great Product
  • Outstanding Customer Relations
  • Amazing Company Story
  • Profit
  • Non-Profit
  • Profit
  • Change
  • Great Change
  • Outstanding Community Relations
  • Amazing World-Changing Story
  • Profit
  • BIGGER
  • Better
  • Faster
  • Sales Eye for the Non-Profit Guy
    Kelsey Ruger
    11-11:45 a.m.
    The Art of Creating Movements for your NPO
    Joe Solomon
    1:15-2 p.m.
    For More on Non-Profits
    Getting the most out of SchipulCon
  • Profit
  • Increase Your Sales
  • What is Tendenci
    Manage Your Site Users
    Manage You Site Content
    Manage Your Story
    Manage Your Google Love
    How Can Help
  • What is it?
  • Software that Powers Your Site
  • Permission Based Content
    Content Management
    Newsletters
    Story Module
    Photos
    RSS
    SEO
    And much, much more…
    Tendenci Console
  • Manage Your Site Users - 101
    Permissions, Contributions, Memberships
  • Any person who connects with you through the web site is a User.
    1. User Module
  • Non-Interactive
  • Site User
  • Admins
  • Site Users can add content and are the “owners” of those content records
    Eases the burden on the site admin to keep all data current
    2. Ownership
  • Admin Approval
  • How do I differentiate
    my Members?
    Site Users with Member ID#
    3. Memberships
  • Content
  • Pricing
  • Profiles
  • 3 Levels of User Permissions
    User Contributions and Approvals
    Memberships
    How Do I Take It to the Next Level?
    Manage Your Site Users
    1
    0
    1
  • Multiple Contributors & Curators with Security User Groups
  • Organizing your People withTendenci: Let's talk Memberships!
    Albert Hughes
    (Day 1) 1:15-2 p.m.
    For More on Memberships
    Getting the most out of SchipulCon
  • Manage Your Content - 101
    Content Management System, Custom Forms, Newsletters
  • Update your site content at any time!
    1. Content Management System
    • Click the Pencil icon to get started
    • Use the WYSIWYG interface to format
    • Upload images
    CMS
  • 2. Create Forms on the Fly!
  • Create Custom Fields
    Make Donation Forms
    Attach Files
    Always Find Submissions
    Get that Data
  • The best way to stay
    in front of your
    members and clients!
    3. Newsletters
  • Dynamically pull the newest site content
    Email different groups of users
    Several different templates to chose from
    Deliver Content
  • Content Management System and the WYSIWYG Editor
    CMS Forms and Submission
    Newsletter with the Most Up-To-Date Content
    How Do I Take It to the Next Level?
    Manage Your Site Content
    1
    0
    1
  • When it comes to SEO…Content Is King!
  • Keep your members in the Know with Newsletters
    Jason McElweenie
    Kim Hodgson
    (Day 1) 11-11:45 a.m.
    For More on Newsletters
    Getting the most out of SchipulCon
  • Manage Your Story – 101
    Story Module, Photos, RSS
  • 1. Your Story, Illustrated by… You.
  • Preserve Real Estate
  • Engage Your Audience
  • Control Your Own Destiny
  • The most popular content on the site
    Permission Based Views
    Group Contributions
    Powerful SEO Tool
    2. Photos Module
  • SEO + Photos Album = Awesome!
  • Distribute the content of your site well beyond just those visiting
    3. Real Simple Syndication
  • Don’t wait for them to come to you, push new content out
    Customize your feed
    Use RSS in Emergencies
    Pull in a feed from another site
    Take Your Story to Your Audience
  • Story Module with Graphics and Captions
    Photos with Titles, Descriptions and Tags
    RSS Feed to push content out.
    How Do I Take It to the Next Level?
    Manage Your Story
    1
    0
    1
  • Pull your most recent photos to the home page
  • Storytelling through Social Media
    Ed Schipul
    (Day 1) 2:15-3 p.m.
    For More on Storytelling
    Getting the most out of SchipulCon
  • Manage Your Google Love - 101
    Built it SEO, Control Your SEO, SEM Control Panel
  • Top of The List
  • Unique, Editable & Automatic!
    Title
    Keyword
    Description
    1. Default SEO
  • 2. Control Your SEO
  • SEO Muscle
    In addition…
    • H1, H2, H3
    • Embedded Links
    • Alt Tags
    • Tags & Categories
  • 3. Your SEM Toolbox
  • Find & Tweak the Primary and Secondary Keywords
    Add & Edit Google Analytics
    Free SEM Tools
    Analytics Dashboard
    SEM Panel
  • Adding Content and Using the Default SEO
    Controlling Your Own SEO
    Search Engine Marketing Panel
    How Do I Take It to the Next Level?
    Manage Your Google Love
    1
    0
    1
  • Track your success with Event Logs
  • Understanding your Site Analytics: What do those numbers mean??
    Jonti Bolles
    John Michael Oswalt
    (Day 2) 10-10:30 a.m.
    For More on Analytics
    Getting the most out of SchipulCon
  • Tendenci was built to help you increase your sales
    Tendenci is the software that powers your site
    Tendenci helps you manage:
    Your Site Users
    Your Site Content
    Your Story
    Your Google Love
    Let’s Review…
  • Any Questions?
  • That’s a Wrap!
  • Help Files
    Understanding User Levels - http://www.tendenci.com/en/helpfiles/v/87
    Creating a usergroup-http://www.tendenci.com/en/helpfiles/v/73
    Edit CMS Page - http://www.tendenci.com/en/helpfiles/v/346
    Custom Forms- http://tendenci.com/en/helpfiles/topics/v/57
    Adding pages to your site - http://www.tendenci.com/en/helpfiles/v/160
    Help Files CMS - http://www.tendenci.com/en/helpfiles/topics/v/10
    Newsletters -http://www.schipul.com/doityourself/email
    Photos Module -http://tendenci.com/en/helpfiles/topics/v/1
    SEM Tools-http://tendenci.com/en/helpfiles/topics/v/1
    Membership Module - http://tendenci.com/en/helpfiles/topics/v/1
    Events Logs- http://tendenci.com/en/helpfiles/topics/v/67
  • Thanx for the Pics!
    All the photos used in this presentation are Creative Commons licensed and can be found here:
    http://www.flickr.com/photos/jjlassberg/galleries/72157622358210253/
    http://www.flickr.com/photos/jjlassberg/galleries/72157622378683423/
    http://www.flickr.com/photos/jjlassberg/galleries/72157622424959789/