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Tendenci 101 & Beyond<br />Getting Started and Taking it to the Next Level<br />
Why Tendenci was developed the way it was<br />What Tendenci is<br />How Tendenci can help you manage your site and increa...
Does Your Site Increase Your Sales?<br />
The Goal of Business…<br />… is to make a profit.<br />
Great Product<br />
 Outstanding Customer Relations<br />
Amazing Company  Story<br />
Profit<br />
Non-Profit<br />
Profit<br />
Change<br />
Great Change<br />
 Outstanding Community Relations<br />
 Amazing World-Changing Story<br />
Profit<br />
BIGGER<br />
Better<br />
Faster<br />
Sales Eye for the Non-Profit Guy<br />Kelsey Ruger<br />11-11:45 a.m.<br />The Art of Creating Movements for your NPO<br /...
Profit<br />
Increase Your Sales<br />
What is Tendenci<br />Manage Your Site Users<br />Manage You Site Content<br />Manage Your Story<br />Manage Your Google L...
What is it?<br />
Software that Powers Your Site<br />
Permission Based Content<br />Content Management<br />Newsletters<br />Story Module<br />Photos<br />RSS<br />SEO<br />And...
Manage Your Site Users - 101<br />Permissions, Contributions, Memberships<br />
Any person who connects with you through the web site is a User.<br />1. User Module<br />
Non-Interactive<br />
Site User<br />
Admins<br />
Site Users can add content and are the “owners” of those content records<br />Eases the burden on the site admin to keep a...
Admin Approval<br />
How do I differentiate<br />my Members?<br />Site Users with Member ID#<br />3. Memberships<br />
Content<br />
Pricing<br />
Profiles<br />
3 Levels of User Permissions<br />User Contributions and Approvals<br />Memberships<br />How Do I Take It to the Next Leve...
Multiple Contributors & Curators with Security User Groups<br />
Organizing your People withTendenci: Let&apos;s talk Memberships!<br />Albert Hughes<br />(Day 1) 1:15-2 p.m.<br />For Mor...
Manage Your Content - 101<br />Content Management System, Custom Forms, Newsletters<br />
Update your site content at any time!<br />1. Content Management System<br />
<ul><li>Click the Pencil icon to get started
Use the WYSIWYG interface to format
Upload images</li></ul>CMS<br />
2. Create Forms on the Fly!<br />
Create Custom Fields<br />Make Donation Forms<br />Attach Files<br />Always Find Submissions<br />Get that Data<br />
The best way to stay <br />in front of your <br />members and clients!<br />3. Newsletters<br />
Dynamically pull the newest site content<br />Email different groups of users<br />Several different templates to chose fr...
Content Management System and the WYSIWYG Editor<br />CMS Forms and Submission<br />Newsletter with the Most Up-To-Date Co...
When it comes to SEO…Content Is King!<br />
Keep your members in the Know with Newsletters<br />Jason McElweenie<br />Kim Hodgson<br />(Day 1) 11-11:45 a.m.<br />For ...
Manage Your Story – 101<br />Story Module, Photos, RSS<br />
1. Your Story, Illustrated by… You.<br />
 Preserve  Real Estate<br />
 Engage Your Audience<br />
 Control Your Own Destiny<br />
The most popular content on the site<br />Permission Based Views<br />Group Contributions<br />Powerful SEO Tool<br />2. P...
SEO + Photos Album = Awesome!<br />
Distribute the content of your site well beyond just those visiting<br />3. Real Simple Syndication<br />
Don’t wait for them to come to you, push new content out<br />Customize your feed<br />Use RSS in Emergencies<br />Pull in...
Story Module with Graphics and Captions<br />Photos with Titles, Descriptions and Tags<br />RSS Feed to push content out.<...
Pull your most recent photos to the home page<br />
Storytelling through Social Media<br />Ed Schipul<br />(Day 1) 2:15-3 p.m.<br />For More on Storytelling<br />Getting the ...
Manage Your Google Love - 101<br />Built it SEO, Control Your SEO, SEM Control Panel<br />
Top of The List<br />
Unique, Editable & Automatic!<br />Title<br />Keyword<br />Description<br />1. Default SEO<br />
2. Control Your SEO<br />
SEO Muscle<br />In addition…<br /><ul><li>H1, H2, H3
Embedded Links
Alt Tags
Tags & Categories</li></li></ul><li>3. Your SEM Toolbox<br />
Find & Tweak the Primary and Secondary Keywords<br />Add & Edit Google Analytics<br />Free SEM Tools<br />Analytics Dashbo...
Adding Content and Using the Default SEO<br />Controlling Your Own SEO<br />Search Engine Marketing Panel<br />How Do I Ta...
Track your success with Event Logs<br />
Understanding your Site Analytics: What do those numbers mean??<br />Jonti Bolles <br />John Michael Oswalt<br />(Day 2) 1...
Tendenci was built to help you increase your sales<br />Tendenci is the software that powers your site<br />Tendenci helps...
Any Questions?<br />
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Intro To Tendenci - JJ Lassberg

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Introduction to the Tendenci Web Site Software. Tendenci 101 & Beyond. Getting Started and Taking It to the Next Level.

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  • Tendenci is the motor – the branding is the frame of the car. Tendenci makes the site go.
  • Breaks them into 3 groups – each with its own level of security and permissions
  • Viewed your site or maybe filled out a contact form. DO NOT have a username and password.
  • Anyone who has registered with the site and has a username and password. May submit content.Maintian their own profile – update their own contact information
  • Total access to all areasApprove content and membersManage invoices and site settings
  • Up to date, interesting and accurate content keeps your audience coming back – hopefully leading to recurring sales.
  • Not to worry – all content from users go into pending mode until approved by an admin
  • And really any where in the world that has internet connection
  • One of the newer features of Tendenci – allows you to create forms to gather any kind of data you want
  • Custom fields – choose what type on input you want - text field or drop down listDonation forms for a particular campaignUpload files like word docs or pdfExport submissions as well
  • The final way I want to talk about Tendenci helping you manage your content…
  • Using the CMS to have site users to submit content & admins to approve content… Sending content that is relevant to the interest of the user – helps with conversions…
  • Simply due to the inherent Search Engine Optimization build into the Tendenci software – with title, descriptions and tags.
  • Some of the newest additions to Tendenci
  • Transcript of "Intro To Tendenci - JJ Lassberg"

    1. 1. Tendenci 101 & Beyond<br />Getting Started and Taking it to the Next Level<br />
    2. 2. Why Tendenci was developed the way it was<br />What Tendenci is<br />How Tendenci can help you manage your site and increase your sales<br />What We Will Talk About Today<br />
    3. 3. Does Your Site Increase Your Sales?<br />
    4. 4. The Goal of Business…<br />… is to make a profit.<br />
    5. 5. Great Product<br />
    6. 6. Outstanding Customer Relations<br />
    7. 7. Amazing Company Story<br />
    8. 8. Profit<br />
    9. 9. Non-Profit<br />
    10. 10. Profit<br />
    11. 11. Change<br />
    12. 12. Great Change<br />
    13. 13. Outstanding Community Relations<br />
    14. 14. Amazing World-Changing Story<br />
    15. 15. Profit<br />
    16. 16. BIGGER<br />
    17. 17. Better<br />
    18. 18. Faster<br />
    19. 19. Sales Eye for the Non-Profit Guy<br />Kelsey Ruger<br />11-11:45 a.m.<br />The Art of Creating Movements for your NPO<br />Joe Solomon<br />1:15-2 p.m.<br />For More on Non-Profits<br />Getting the most out of SchipulCon<br />
    20. 20. Profit<br />
    21. 21. Increase Your Sales<br />
    22. 22. What is Tendenci<br />Manage Your Site Users<br />Manage You Site Content<br />Manage Your Story<br />Manage Your Google Love<br />How Can Help<br />
    23. 23. What is it?<br />
    24. 24. Software that Powers Your Site<br />
    25. 25. Permission Based Content<br />Content Management<br />Newsletters<br />Story Module<br />Photos<br />RSS<br />SEO<br />And much, much more…<br />Tendenci Console<br />
    26. 26. Manage Your Site Users - 101<br />Permissions, Contributions, Memberships<br />
    27. 27. Any person who connects with you through the web site is a User.<br />1. User Module<br />
    28. 28. Non-Interactive<br />
    29. 29. Site User<br />
    30. 30. Admins<br />
    31. 31. Site Users can add content and are the “owners” of those content records<br />Eases the burden on the site admin to keep all data current<br />2. Ownership<br />
    32. 32. Admin Approval<br />
    33. 33. How do I differentiate<br />my Members?<br />Site Users with Member ID#<br />3. Memberships<br />
    34. 34. Content<br />
    35. 35. Pricing<br />
    36. 36. Profiles<br />
    37. 37. 3 Levels of User Permissions<br />User Contributions and Approvals<br />Memberships<br />How Do I Take It to the Next Level?<br />Manage Your Site Users<br />1<br />0<br />1<br />
    38. 38. Multiple Contributors & Curators with Security User Groups<br />
    39. 39. Organizing your People withTendenci: Let&apos;s talk Memberships!<br />Albert Hughes<br />(Day 1) 1:15-2 p.m.<br />For More on Memberships<br />Getting the most out of SchipulCon<br />
    40. 40. Manage Your Content - 101<br />Content Management System, Custom Forms, Newsletters<br />
    41. 41. Update your site content at any time!<br />1. Content Management System<br />
    42. 42. <ul><li>Click the Pencil icon to get started
    43. 43. Use the WYSIWYG interface to format
    44. 44. Upload images</li></ul>CMS<br />
    45. 45. 2. Create Forms on the Fly!<br />
    46. 46. Create Custom Fields<br />Make Donation Forms<br />Attach Files<br />Always Find Submissions<br />Get that Data<br />
    47. 47. The best way to stay <br />in front of your <br />members and clients!<br />3. Newsletters<br />
    48. 48. Dynamically pull the newest site content<br />Email different groups of users<br />Several different templates to chose from<br />Deliver Content<br />
    49. 49. Content Management System and the WYSIWYG Editor<br />CMS Forms and Submission<br />Newsletter with the Most Up-To-Date Content<br />How Do I Take It to the Next Level?<br />Manage Your Site Content<br />1<br />0<br />1<br />
    50. 50. When it comes to SEO…Content Is King!<br />
    51. 51. Keep your members in the Know with Newsletters<br />Jason McElweenie<br />Kim Hodgson<br />(Day 1) 11-11:45 a.m.<br />For More on Newsletters<br />Getting the most out of SchipulCon<br />
    52. 52. Manage Your Story – 101<br />Story Module, Photos, RSS<br />
    53. 53. 1. Your Story, Illustrated by… You.<br />
    54. 54. Preserve Real Estate<br />
    55. 55. Engage Your Audience<br />
    56. 56. Control Your Own Destiny<br />
    57. 57. The most popular content on the site<br />Permission Based Views<br />Group Contributions<br />Powerful SEO Tool<br />2. Photos Module<br />
    58. 58. SEO + Photos Album = Awesome!<br />
    59. 59. Distribute the content of your site well beyond just those visiting<br />3. Real Simple Syndication<br />
    60. 60. Don’t wait for them to come to you, push new content out<br />Customize your feed<br />Use RSS in Emergencies<br />Pull in a feed from another site<br />Take Your Story to Your Audience<br />
    61. 61. Story Module with Graphics and Captions<br />Photos with Titles, Descriptions and Tags<br />RSS Feed to push content out.<br />How Do I Take It to the Next Level?<br />Manage Your Story<br />1<br />0<br />1<br />
    62. 62. Pull your most recent photos to the home page<br />
    63. 63. Storytelling through Social Media<br />Ed Schipul<br />(Day 1) 2:15-3 p.m.<br />For More on Storytelling<br />Getting the most out of SchipulCon<br />
    64. 64. Manage Your Google Love - 101<br />Built it SEO, Control Your SEO, SEM Control Panel<br />
    65. 65. Top of The List<br />
    66. 66. Unique, Editable & Automatic!<br />Title<br />Keyword<br />Description<br />1. Default SEO<br />
    67. 67. 2. Control Your SEO<br />
    68. 68. SEO Muscle<br />In addition…<br /><ul><li>H1, H2, H3
    69. 69. Embedded Links
    70. 70. Alt Tags
    71. 71. Tags & Categories</li></li></ul><li>3. Your SEM Toolbox<br />
    72. 72. Find & Tweak the Primary and Secondary Keywords<br />Add & Edit Google Analytics<br />Free SEM Tools<br />Analytics Dashboard<br />SEM Panel<br />
    73. 73. Adding Content and Using the Default SEO<br />Controlling Your Own SEO<br />Search Engine Marketing Panel<br />How Do I Take It to the Next Level?<br />Manage Your Google Love<br />1<br />0<br />1<br />
    74. 74. Track your success with Event Logs<br />
    75. 75. Understanding your Site Analytics: What do those numbers mean??<br />Jonti Bolles <br />John Michael Oswalt<br />(Day 2) 10-10:30 a.m.<br />For More on Analytics<br />Getting the most out of SchipulCon<br />
    76. 76. Tendenci was built to help you increase your sales<br />Tendenci is the software that powers your site<br />Tendenci helps you manage:<br />Your Site Users<br />Your Site Content<br />Your Story<br />Your Google Love<br />Let’s Review…<br />
    77. 77. Any Questions?<br />
    78. 78. That’s a Wrap!<br />
    79. 79. Help Files<br />Understanding User Levels - http://www.tendenci.com/en/helpfiles/v/87<br />Creating a usergroup-http://www.tendenci.com/en/helpfiles/v/73<br />Edit CMS Page - http://www.tendenci.com/en/helpfiles/v/346<br />Custom Forms- http://tendenci.com/en/helpfiles/topics/v/57<br />Adding pages to your site - http://www.tendenci.com/en/helpfiles/v/160<br />Help Files CMS - http://www.tendenci.com/en/helpfiles/topics/v/10<br />Newsletters -http://www.schipul.com/doityourself/email<br />Photos Module -http://tendenci.com/en/helpfiles/topics/v/1<br />SEM Tools-http://tendenci.com/en/helpfiles/topics/v/1<br />Membership Module - http://tendenci.com/en/helpfiles/topics/v/1<br />Events Logs- http://tendenci.com/en/helpfiles/topics/v/67<br />
    80. 80.
    81. 81. Thanx for the Pics!<br />All the photos used in this presentation are Creative Commons licensed and can be found here:<br />http://www.flickr.com/photos/jjlassberg/galleries/72157622358210253/<br />http://www.flickr.com/photos/jjlassberg/galleries/72157622378683423/<br />http://www.flickr.com/photos/jjlassberg/galleries/72157622424959789/<br />
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