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Houston Technology Center: Intro to Blogging - Top Tips for How to Blog Efffectively
 

Houston Technology Center: Intro to Blogging - Top Tips for How to Blog Efffectively

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What is a blog? What is Social Media? How can I be successful with my blogging efforts? Most importantly... how can I write an effective blog post? All these questions and more will be answered in the ...

What is a blog? What is Social Media? How can I be successful with my blogging efforts? Most importantly... how can I write an effective blog post? All these questions and more will be answered in the "Intro to Blogging" training presented at the Houston Technology Center.

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    Houston Technology Center: Intro to Blogging - Top Tips for How to Blog Efffectively Houston Technology Center: Intro to Blogging - Top Tips for How to Blog Efffectively Presentation Transcript

    • Intro to Blogging
      JJ Lassberg | Schipul - The Web Marketing Company | blog.schipul.com
      http://www.flickr.com/photos/wfryer/503600331/sizes/l/in/photostream
    • What We’ll Cover
      • What is a Blog
      • What is Social Media
      • Pillars for Success
      • How to Write a Blog
      • How to Get Started
      • Some Inspiration
      http://www.flickr.com/photos/carbonnyc/98834449/sizes/o/in/photostream/
    • Blog = Web + Log
      http://www.flickr.com/photos/aunto/2845694004/sizes/o/in/photostream/
    • Not Static
      http://www.flickr.com/photos/johnwilson1969/506785904/sizes/l/in/photostream /
    • Piece of the Pie
      http://www.flickr.com/photos/ginnerobot/3665234144/sizes/o/in/photostream/
    • Social Media
    • What’s all the buzz?
      What’s this Social Media Thing-a-ma-bob anyway?
      It’s a conversation… online
      • Talk WITH People
      • Meaningfully CONNECT
      • Build Lasting and LOYAL Relationships
      http://www.flickr.com/photos/timothymorgan/75288771/sizes/o/in/photostream/
    • Town Square Marketing
      http://www.flickr.com/photos/13057030@N00/3819461840/
    • Word of Mouth Marketing
      http://www.flickr.com/photos/13057030@N00/3819461840/
      http://www.flickr.com/photos/hansvanrijnberk/2598234846/sizes/l/in/photostream
    • How to Use It?
      For business purposes, it’s really nothing more than traditional marketing carried over into social networksand online media.
      • Building relationships
      • Promoting products or services
      • Brand impressions
      • Customer Service
      http://www.flickr.com/photos/worldsurfer/149135920/sizes/l/in/photostream/
    • Pillars of Success
      http://www.schipul.com/en/art/?542
    • Get Started Strategy
      Successfully start a blog or social media marketing strategy for your brand or business
      Consulting: Is it right for you
      Recruiting: The right people
      Training: Learn before leaping
      Promotion…
      http://www.flickr.com/photos/philmcelhinney/1000986005/sizes/l/in/photostream/
    • Get out there (intelligently)
      Social media runs on good karma… be honest, be transparent.
      It’s not all about you… generously promote others.
      Build it and they MAY come… but it may already be build.
      http://www.flickr.com/photos/22280677@N07/3003916131/sizes/l/in/photostream/
    • Blogging in Motion
      http://www.flickr.com/photos/sydandsaskia/327483108/sizes/l/in/photostream/
    • Top Tips
      13 Top Tips for Effective Blog Writing
      http://www.flickr.com/photos/23912576@N05/2942522991/sizes/o/in/photostream/
    • 1. Great Title
      People will not read further if they don’t know what they are getting. Eliminate guesswork with titles that are short and very direct.
    • 2. One Take-Away
      Think before you write. If readers can only take away one item content from the post – what would you want that to be?
      Focus the blog post on that. Other topics can be covered (and linked) in other posts.
      http://www.flickr.com/photos/dslrninja/350982996/sizes/l/in/photostream/
    • 3. Don’t Bury the Topic
      Tell the reader quickly what the post is about and why they should keep reading.
      What will the reader get out it.
    • 4. Write Tight
      Use simple declarative sentences. Stick to one idea per sentence.
      Avoid passive verbs, run-on sentences, and mixed metaphors.
      Writing in this way holds the reader’s attention.
      http://www.flickr.com/photos/deks/3618803169/sizes/z/in/photostream/
    • 5. Keep it Short
      800 words are generally enough.
      If people see that a post scrolls on and on, they will choose to not even start or they will begin reading the post and not finish.
      http://www.flickr.com/photos/aggarwal_gopal/623879222/sizes/l/in/photostream/
    • 6. Avoid Jargon
      Your readers may be from anywhere in the world – with vastly different interests. They may not – and will often not – be from your industry.
      Make sure your content is understandable to anyone.
      http://www.flickr.com/photos/rbrwr/4511921293/sizes/l/in/photostream/
    • 7. Link Often
      Build credibility by showing you are an expert in your field.
      Linking to other relevant content keeps the post short and allows someone who is interested to explore further on their own.
      http://www.flickr.com/photos/uqbar/114320354/sizes/l/in/photostream/
    • 8. Break It Up
      Use content formatting to break up content.
      You should be able to read a sentence out loud without having to pause for a breath.
      Sub-Heading
      Bold
      Numbered Lists
      http://www.flickr.com/photos/rbrwr/4511921293/sizes/l/in/photostream/
    • 9. Search-ability
      Use relevant keywords in:
      Title
      Sub-headings
      Links.
      If you want someone to find the post from a specific search - those words have to actually be in the post.
      http://www.flickr.com/photos/chrisbrenschmidt/1831955837/sizes/o/in/photostream/
    • 10. Use a Graphic
      People love pictures… they particularly love pictures of other people.
      If you can find a high quality, relevant photo then use it in the post and more people will read it
      http://www.flickr.com/photos/kwl/3875936992/sizes/l/in/photostream/
    • 11. Make a Point
      If you present all the sides to an idea or argument… then no one needs to comment.
      What are your thoughts on the topic? Write those and then ask other to share theirs in the comments.
      http://www.flickr.com/photos/billselak/2510268764/sizes/l/in/photostream/
    • 12. Ask A Question
      If you want people to participate and leave comments you have to give them a reason. Ask them a question and then ask them to answer it.
      Let readers know you want to know what they think.
      http://www.flickr.com/photos/hiddenloop/4541195635/sizes/l/in/photostream/
    • 13. Proof, Proof, & Proof Again
      The blog audience will overlook an error or typo here and there… but a pattern will make them question your expertise.
      Proof before you post and proof again after. Find a typo a few days later when you read with fresh eyes? No worries – just fix it.
      http://www.flickr.com/photos/m4tik/1862306/sizes/o/in/photostream/
    • Let’s Recap
      What we covered so far…
      Social media is just another way of having conversations you’re already having or want to have – but they’re online.
      The four pillars of blogging and/or social media marketing success are: Consulting, Recruiting, Training, and Promotion.
      The Lucky 13 Tips for Blog Posting.
      http://www.flickr.com/photos/epicbeer/2854340861/sizes/o/in/photostream/
    • So Now What?
      http://www.flickr.com/photos/shoa/2770843565/sizes/l/in/photostream/
    • How to Get Started
      Ready, Set… Blog!
      Research
      Participate
      Monitor
      Strategize
      JUMP!
    • Research ? Monitor?
    • Listen First… then comment, then Blog.
      http://www.flickr.com/photos/ellenm1/4759683034/sizes/o/in/photostream/
    • Notes for Success
      Stay honest and transparent
      Be interesting
      Learn by doing
      Start with a personal account
      Do a lot of listening, then dive in
      Spread the love!
      Comment and friend others
      Promote good karma
      Make yourself available
      Provide links on the website
      Cross link content
      Encourage others to participate
      http://www.flickr.com/photos/a03575/3632344397/sizes/l/in/photostream/
    • Additional Resources
      Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
      Schipul Helpfiles & Training
      http://schipul.com/education/
    • Questions?
    • JJLassberg@schipul.com
      Twitter: @jjlassberg
      http://www.flickr.com/photos/45581782@N00/2086641/