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Houston Inventors Association - Branding Guidelines Training
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Houston Inventors Association - Branding Guidelines Training

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Our success is a direct result of knowing how to market a brand and having the right people representing the brand. Greg Norman “The Great White Shark” …

Our success is a direct result of knowing how to market a brand and having the right people representing the brand. Greg Norman “The Great White Shark”

Branding Guidelines: Top 10 Tips to Gain the Competitive Edge

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  • Personality of a product, company or service.
  • Personality of a product, company or service.
  • Personality of a product, company or service.
  • Personality of a product, company or service.
  • A brand can take many forms, including a name , sign , symbol , color combination or slogan .
  • More important than your logo – especially when starting out.
  • Personality of a product, company or service.
  • More important than your logo – especially when starting out.
  • Personality of a product, company or service.
  • More important than your logo – especially when starting out.
  • Personality of a product, company or service.
  • More important than your logo – especially when starting out.
  • Personality of a product, company or service.
  • Personality of a product, company or service.
  • Logos, photos, media contact, generous rules of use
  • Personality of a product, company or service.
  • Logos, photos, media contact, generous rules of use
  • Logos, photos, media contact, generous rules of use
  • Personality of a product, company or service.
  • Logos, photos, media contact, generous rules of use
  • Personality of a product, company or service.
  • Logos, photos, media contact, generous rules of use
  • Logos, photos, media contact, generous rules of use
  • Transcript

    • 1. Top 10 Tips to Gain the Competitive Edge JJ Lassberg | Schipul - The Web Marketing Company | www.schipul.com
    • 2.
      • Young people view more than 40,000 ads per year on television alone…
      http://pediatrics.aappublications.org/cgi/content/full/118/6/2563
    • 3.
      • Our success is a direct result of knowing how to market a brand and having the right people representing the brand. Greg Norman “The Great White Shark”
    • 4.  
    • 5.  
    • 6.  
    • 7.
      • Branding 101
      • Top 10 Tips
      • #1 Take Away
    • 8. Branding 101:
      • A brand is the identity of a specific product, service, or business
    • 9.  
    • 10. Brands Can Be:
      • Name
      • Sign
      • Symbol
      • Color Combo
      • Slogan
      World's First Trademark?
    • 11.  
    • 12. Top 10 Tips:
      • Focus
      • Tagline
      • Consistency
      • Quality
      • Use It
      • Share It
      • Talk the Talk
      • Harness Fans
      • Reputation
      • Let Go A Little
    • 13.  
    • 14. What are you going to do for me?
      • Focus on the #1 thing you provide
    • 15.
      • “ The best most convenient drugstore with high profit per customer visit”
      Good To Great: Why Some Companies Make The Leap...and Other's Don't
    • 16.  
    • 17. Get One!
      • Be Short, Be Clear, Tell Me What You Do
    • 18.
      • Taste Great!
      • Less Filling!
    • 19.  
    • 20.  
    • 21. Pick It & Stick With It
      • 10 Years to build brand recognition
    • 22.  
    • 23.  
    • 24.  
    • 25.  
    • 26. Are You Top of the Line?
      • No Cheese, No Fuzz, No Old
    • 27.  
    • 28.  
    • 29. Everywhere.
      • Site , Facebook , YouTube , Twitter , Zazzle , Amazon Store , Business Cards , Banners , Brochures , Shirts , Pens , Stickers , Cups …
    • 30.  
    • 31.  
    • 32.  
    • 33. Press Kit:
      • Make it easy for others to use… and they will
    • 34. What to put in it?
      • Logos
        • For Print
        • For Web
      • Hi-Res Photos (remember… Quality)
      • Need to Know NOW! Media Contact
      • Generous, Easy to Understand, Rules of Use.
    • 35.  
    • 36.  
    • 37. Train Your Employees
      • Focus on the #1, say the same thing, say it over and over and over again
    • 38.
      • “ It’s My Pleasure”
      • It’s not in the phraseology, it’s in the attitude. It truly is our pleasure to serve you.
      • ~ Mike Schisler, Regional Management Consultant
    • 39.  
    • 40. Let Your Fans Rave
      • Ask for raves. Tell ‘em where to rave. Make it easy to rave.
    • 41.  
    • 42.  
    • 43. More Important than Pretty Pics
      • A bad reputation can be deafening and deadly
    • 44.  
    • 45.  
    • 46. Don’t Make an A** of Yourself
      • Be Fun, Be Kind, Be Grateful
    • 47. If you don’t get anything else… get this.
    • 48. Be Consistent
    • 49. The End. http://www.slideshare.net/jjlassberg JJL assberg.com www.schipul.com/jjlassberg Schipul - The Web Marketing Company
    • 50. Thanx a million for the pics!
      • All photos used are Creative Commons Licensed and linked from Flickr Galleries available here:
      • http://www.flickr.com/photos/jjlassberg/galleries/72157624358073116/
      • http://www.flickr.com/photos/jjlassberg/galleries/72157624244696533/

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