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Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines Training
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Houston Inventors Association - Branding Guidelines Training

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Our success is a direct result of knowing how to market a brand and having the right people representing the brand. Greg Norman “The Great White Shark” …

Our success is a direct result of knowing how to market a brand and having the right people representing the brand. Greg Norman “The Great White Shark”

Branding Guidelines: Top 10 Tips to Gain the Competitive Edge

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  • Personality of a product, company or service.
  • Personality of a product, company or service.
  • Personality of a product, company or service.
  • Personality of a product, company or service.
  • A brand can take many forms, including a name , sign , symbol , color combination or slogan .
  • More important than your logo – especially when starting out.
  • Personality of a product, company or service.
  • More important than your logo – especially when starting out.
  • Personality of a product, company or service.
  • More important than your logo – especially when starting out.
  • Personality of a product, company or service.
  • More important than your logo – especially when starting out.
  • Personality of a product, company or service.
  • Personality of a product, company or service.
  • Logos, photos, media contact, generous rules of use
  • Personality of a product, company or service.
  • Logos, photos, media contact, generous rules of use
  • Logos, photos, media contact, generous rules of use
  • Personality of a product, company or service.
  • Logos, photos, media contact, generous rules of use
  • Personality of a product, company or service.
  • Logos, photos, media contact, generous rules of use
  • Logos, photos, media contact, generous rules of use
  • Transcript

    • 1. Top 10 Tips to Gain the Competitive Edge JJ Lassberg | Schipul - The Web Marketing Company | www.schipul.com
    • 2. <ul><li>Young people view more than 40,000 ads per year on television alone… </li></ul>http://pediatrics.aappublications.org/cgi/content/full/118/6/2563
    • 3. <ul><li>Our success is a direct result of knowing how to market a brand and having the right people representing the brand. Greg Norman “The Great White Shark” </li></ul>
    • 4. &nbsp;
    • 5. &nbsp;
    • 6. &nbsp;
    • 7. <ul><li>Branding 101 </li></ul><ul><li>Top 10 Tips </li></ul><ul><li>#1 Take Away </li></ul>
    • 8. Branding 101: <ul><li>A brand is the identity of a specific product, service, or business </li></ul>
    • 9. &nbsp;
    • 10. Brands Can Be: <ul><li>Name </li></ul><ul><li>Sign </li></ul><ul><li>Symbol </li></ul><ul><li>Color Combo </li></ul><ul><li>Slogan </li></ul>World&apos;s First Trademark?
    • 11. &nbsp;
    • 12. Top 10 Tips: <ul><li>Focus </li></ul><ul><li>Tagline </li></ul><ul><li>Consistency </li></ul><ul><li>Quality </li></ul><ul><li>Use It </li></ul><ul><li>Share It </li></ul><ul><li>Talk the Talk </li></ul><ul><li>Harness Fans </li></ul><ul><li>Reputation </li></ul><ul><li>Let Go A Little </li></ul>
    • 13. &nbsp;
    • 14. What are you going to do for me? <ul><li>Focus on the #1 thing you provide </li></ul>
    • 15. <ul><li>“ The best most convenient drugstore with high profit per customer visit” </li></ul>Good To Great: Why Some Companies Make The Leap...and Other&apos;s Don&apos;t
    • 16. &nbsp;
    • 17. Get One! <ul><li>Be Short, Be Clear, Tell Me What You Do </li></ul>
    • 18. <ul><li>Taste Great! </li></ul><ul><li>Less Filling! </li></ul>
    • 19. &nbsp;
    • 20. &nbsp;
    • 21. Pick It &amp; Stick With It <ul><li>10 Years to build brand recognition </li></ul>
    • 22. &nbsp;
    • 23. &nbsp;
    • 24. &nbsp;
    • 25. &nbsp;
    • 26. Are You Top of the Line? <ul><li>No Cheese, No Fuzz, No Old </li></ul>
    • 27. &nbsp;
    • 28. &nbsp;
    • 29. Everywhere. <ul><li>Site , Facebook , YouTube , Twitter , Zazzle , Amazon Store , Business Cards , Banners , Brochures , Shirts , Pens , Stickers , Cups … </li></ul>
    • 30. &nbsp;
    • 31. &nbsp;
    • 32. &nbsp;
    • 33. Press Kit: <ul><li>Make it easy for others to use… and they will </li></ul>
    • 34. What to put in it? <ul><li>Logos </li></ul><ul><ul><li>For Print </li></ul></ul><ul><ul><li>For Web </li></ul></ul><ul><li>Hi-Res Photos (remember… Quality) </li></ul><ul><li>Need to Know NOW! Media Contact </li></ul><ul><li>Generous, Easy to Understand, Rules of Use. </li></ul>
    • 35. &nbsp;
    • 36. &nbsp;
    • 37. Train Your Employees <ul><li>Focus on the #1, say the same thing, say it over and over and over again </li></ul>
    • 38. <ul><li>“ It’s My Pleasure” </li></ul><ul><li>It’s not in the phraseology, it’s in the attitude. It truly is our pleasure to serve you. </li></ul><ul><li>~ Mike Schisler, Regional Management Consultant </li></ul>
    • 39. &nbsp;
    • 40. Let Your Fans Rave <ul><li>Ask for raves. Tell ‘em where to rave. Make it easy to rave. </li></ul>
    • 41. &nbsp;
    • 42. &nbsp;
    • 43. More Important than Pretty Pics <ul><li>A bad reputation can be deafening and deadly </li></ul>
    • 44. &nbsp;
    • 45. &nbsp;
    • 46. Don’t Make an A** of Yourself <ul><li>Be Fun, Be Kind, Be Grateful </li></ul>
    • 47. If you don’t get anything else… get this.
    • 48. Be Consistent
    • 49. The End. http://www.slideshare.net/jjlassberg JJL assberg.com www.schipul.com/jjlassberg Schipul - The Web Marketing Company
    • 50. Thanx a million for the pics! <ul><li>All photos used are Creative Commons Licensed and linked from Flickr Galleries available here: </li></ul><ul><li>http://www.flickr.com/photos/jjlassberg/galleries/72157624358073116/ </li></ul><ul><li>http://www.flickr.com/photos/jjlassberg/galleries/72157624244696533/ </li></ul>

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