Houston Inventors Association - Branding Guidelines Training

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Our success is a direct result of knowing how to market a brand and having the right people representing the brand. Greg Norman “The Great White Shark” …

Our success is a direct result of knowing how to market a brand and having the right people representing the brand. Greg Norman “The Great White Shark”

Branding Guidelines: Top 10 Tips to Gain the Competitive Edge

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  • Personality of a product, company or service.
  • Personality of a product, company or service.
  • Personality of a product, company or service.
  • Personality of a product, company or service.
  • A brand can take many forms, including a name , sign , symbol , color combination or slogan .
  • More important than your logo – especially when starting out.
  • Personality of a product, company or service.
  • More important than your logo – especially when starting out.
  • Personality of a product, company or service.
  • More important than your logo – especially when starting out.
  • Personality of a product, company or service.
  • More important than your logo – especially when starting out.
  • Personality of a product, company or service.
  • Personality of a product, company or service.
  • Logos, photos, media contact, generous rules of use
  • Personality of a product, company or service.
  • Logos, photos, media contact, generous rules of use
  • Logos, photos, media contact, generous rules of use
  • Personality of a product, company or service.
  • Logos, photos, media contact, generous rules of use
  • Personality of a product, company or service.
  • Logos, photos, media contact, generous rules of use
  • Logos, photos, media contact, generous rules of use

Transcript

  • 1. Top 10 Tips to Gain the Competitive Edge JJ Lassberg | Schipul - The Web Marketing Company | www.schipul.com
  • 2.
    • Young people view more than 40,000 ads per year on television alone…
    http://pediatrics.aappublications.org/cgi/content/full/118/6/2563
  • 3.
    • Our success is a direct result of knowing how to market a brand and having the right people representing the brand. Greg Norman “The Great White Shark”
  • 4.  
  • 5.  
  • 6.  
  • 7.
    • Branding 101
    • Top 10 Tips
    • #1 Take Away
  • 8. Branding 101:
    • A brand is the identity of a specific product, service, or business
  • 9.  
  • 10. Brands Can Be:
    • Name
    • Sign
    • Symbol
    • Color Combo
    • Slogan
    World's First Trademark?
  • 11.  
  • 12. Top 10 Tips:
    • Focus
    • Tagline
    • Consistency
    • Quality
    • Use It
    • Share It
    • Talk the Talk
    • Harness Fans
    • Reputation
    • Let Go A Little
  • 13.  
  • 14. What are you going to do for me?
    • Focus on the #1 thing you provide
  • 15.
    • “ The best most convenient drugstore with high profit per customer visit”
    Good To Great: Why Some Companies Make The Leap...and Other's Don't
  • 16.  
  • 17. Get One!
    • Be Short, Be Clear, Tell Me What You Do
  • 18.
    • Taste Great!
    • Less Filling!
  • 19.  
  • 20.  
  • 21. Pick It & Stick With It
    • 10 Years to build brand recognition
  • 22.  
  • 23.  
  • 24.  
  • 25.  
  • 26. Are You Top of the Line?
    • No Cheese, No Fuzz, No Old
  • 27.  
  • 28.  
  • 29. Everywhere.
    • Site , Facebook , YouTube , Twitter , Zazzle , Amazon Store , Business Cards , Banners , Brochures , Shirts , Pens , Stickers , Cups …
  • 30.  
  • 31.  
  • 32.  
  • 33. Press Kit:
    • Make it easy for others to use… and they will
  • 34. What to put in it?
    • Logos
      • For Print
      • For Web
    • Hi-Res Photos (remember… Quality)
    • Need to Know NOW! Media Contact
    • Generous, Easy to Understand, Rules of Use.
  • 35.  
  • 36.  
  • 37. Train Your Employees
    • Focus on the #1, say the same thing, say it over and over and over again
  • 38.
    • “ It’s My Pleasure”
    • It’s not in the phraseology, it’s in the attitude. It truly is our pleasure to serve you.
    • ~ Mike Schisler, Regional Management Consultant
  • 39.  
  • 40. Let Your Fans Rave
    • Ask for raves. Tell ‘em where to rave. Make it easy to rave.
  • 41.  
  • 42.  
  • 43. More Important than Pretty Pics
    • A bad reputation can be deafening and deadly
  • 44.  
  • 45.  
  • 46. Don’t Make an A** of Yourself
    • Be Fun, Be Kind, Be Grateful
  • 47. If you don’t get anything else… get this.
  • 48. Be Consistent
  • 49. The End. http://www.slideshare.net/jjlassberg JJL assberg.com www.schipul.com/jjlassberg Schipul - The Web Marketing Company
  • 50. Thanx a million for the pics!
    • All photos used are Creative Commons Licensed and linked from Flickr Galleries available here:
    • http://www.flickr.com/photos/jjlassberg/galleries/72157624358073116/
    • http://www.flickr.com/photos/jjlassberg/galleries/72157624244696533/