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Fanpage Optimization JJ Lassberg Schipul - The Web Marketing Company [email_address]
What we will cover: <ul><li>Ways to Use It </li></ul><ul><li>The best of… </li></ul><ul><li>Facebook Policy </li></ul><ul>...
Pages are used for businesses and brands to tell their story and  share information on products, services and upcoming eve...
It’s Not the Social Media Gadgets
It’s the Social Engagement
Storytelling… Makes the Emotional Connection
Average user is connected to 80 community pages, groups and events  http://www.flickr.com/photos/16151021@N00/4260490207/ ...
http://www.flickr.com/photos/16151021@N00/4260490207/ Free Billboards People go to Facebook and Twitter  multiple times a ...
HOW TO USE
Building Relationships
Promoting a Product
Strong Brand Impressions
Customer Service
BEST OF
Facebook.com/skittles
Facebook.com/mercedesbenzusa
Facebook.com/Schedulicity
Facebook.com/burtsbees
POLICY
<ul><li>You will not provide any  false personal information   on Facebook </li></ul><ul><li>You will  *not*  create  more...
<ul><li>You must have a  personal account  and profile first </li></ul><ul><ul><ul><li>Use it for you first! </li></ul></u...
GRAPHIC DESIGN
Dimensions
Branding: Top Tips <ul><li>Consistency </li></ul><ul><li>Quality </li></ul><ul><li>Use It </li></ul><ul><li>Talk the Talk ...
Direct Attention
Creatively Use the Space
Creatively Use the Space: Use Photos Too…
CUSTOM TABS
Tabs <ul><li>Only added by an admin </li></ul><ul><li>You cannot auto-run JavaScript or Flash - requires a user action (cl...
SEO Matters! <ul><li>According to The Facebook Marketing Bible, Google indexes Facebook fan pages in this order:  </li></u...
NO MORE FBML
Facebook.com/Developer
Create An App
Name It
Brand It
Build It
Build It <ul><li>Canvas URL  – fill out the directory where the file you uploaded is located. This DOES NOT include the na...
Add It – Step 1
Add It – Step 2
CONTENT
Engage with Fans
Timely Response
Share Content
Say Thanks & Promote Others
Diffuse and Direct
SCHEDULE
Schedule With HootSuite
Schedule With HootSuite: But Don’t Forget it
STRATEGY
Success! <ul><li>Contests </li></ul><ul><li>Short, Intense Goal Focused Campaigns </li></ul><ul><li>Events </li></ul><ul><...
Multiple Admins <ul><li>Who’s On First? </li></ul><ul><li>Sign Your Name </li></ul><ul><li>Train, Train, Train! </li></ul>...
TRAINING  TAKE-AWAYS <ul><li>Branded Profile Pic </li></ul><ul><ul><li>Logo, Tagline, Creativity </li></ul></ul><ul><li>Ta...
JJ Lassberg, Schipul – The Web Marketing Company www.schipul.com [email_address] http://www.flickr.com/photos/45581782@N00...
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Facebook Fanpage Optimization

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Is your organization using your Facebook fanpage to the fullest? Need some help creating a fresh, branded look with great content that enagages your fans and drives traffic to your website?

Join the Schipul web marketing nerds as we dive into taking your Facebook fanpage to the next level!!! This online webinar course will show you how to tweak, polish and optimize your organization's Facebook presence for great results.

Some Facebook tips and tricks covered on how to optimize your business or nonprofit's Facebook fanpage include:

- Graphic design for Facebook success (no arts degree required)
-Facebook page tabs essentials
- Streamlining your Facebook content - to connect or not to connect, we can help
- How to schedule and strategize
- Facebook fanpage content
- Wrangling multiple page administrators

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  • Pages are used for businesses and brands to tell their story and share information on products, services and upcoming events. In order to create a page for a business, you must first have a real Facebook PROFILE. Do not start a PROFILE as a business or your account will be deleted along with all of your fans. Visit http://www.facebook.com/cmhouston?ref=search&amp;sid=788562904.377584102..1#/cmhouston?v=wall&amp;ref=search After you have set up your business page. You can start by inviting your friends to become fans. Only invite those that would have a genuine interest.
  • Transcript of "Facebook Fanpage Optimization"

    1. 1. Fanpage Optimization JJ Lassberg Schipul - The Web Marketing Company [email_address]
    2. 2. What we will cover: <ul><li>Ways to Use It </li></ul><ul><li>The best of… </li></ul><ul><li>Facebook Policy </li></ul><ul><li>Graphic Design for Facebook </li></ul><ul><li>Facebook Page Tab Essentials </li></ul><ul><li>Facebook Content </li></ul><ul><li>How to Schedule and Strategize </li></ul><ul><li>Wrangling Multiple Page Administrators </li></ul>
    3. 3. Pages are used for businesses and brands to tell their story and share information on products, services and upcoming events.
    4. 4. It’s Not the Social Media Gadgets
    5. 5. It’s the Social Engagement
    6. 6. Storytelling… Makes the Emotional Connection
    7. 7. Average user is connected to 80 community pages, groups and events http://www.flickr.com/photos/16151021@N00/4260490207/ Grow Your Base, 600+ Million, Engage Fans
    8. 8. http://www.flickr.com/photos/16151021@N00/4260490207/ Free Billboards People go to Facebook and Twitter multiple times a day . Billboards on busy highways cost lots of $$$ … this is FREE!
    9. 9. HOW TO USE
    10. 10. Building Relationships
    11. 11. Promoting a Product
    12. 12. Strong Brand Impressions
    13. 13. Customer Service
    14. 14. BEST OF
    15. 15. Facebook.com/skittles
    16. 16. Facebook.com/mercedesbenzusa
    17. 17. Facebook.com/Schedulicity
    18. 18. Facebook.com/burtsbees
    19. 19. POLICY
    20. 20. <ul><li>You will not provide any false personal information on Facebook </li></ul><ul><li>You will *not* create more than one personal profile. </li></ul><ul><li>If you violate the letter or spirit of this Statement… we can stop providing all or part of Facebook to you. </li></ul><ul><li>http://www.facebook.com/terms.php </li></ul>Facebook Policy… What Does It Say?
    21. 21. <ul><li>You must have a personal account and profile first </li></ul><ul><ul><ul><li>Use it for you first! </li></ul></ul></ul><ul><li>The creator of the Fan Page is the owner of the fan page… FOREVER </li></ul><ul><li>You need 25 fans for a custom URL </li></ul><ul><li>Once you set the URL – You can NEVER change it </li></ul>Facebook Pages: Things to Note
    22. 22. GRAPHIC DESIGN
    23. 23. Dimensions
    24. 24. Branding: Top Tips <ul><li>Consistency </li></ul><ul><li>Quality </li></ul><ul><li>Use It </li></ul><ul><li>Talk the Talk </li></ul><ul><li>Harness Fans </li></ul><ul><li>Reputation </li></ul>
    25. 25. Direct Attention
    26. 26. Creatively Use the Space
    27. 27. Creatively Use the Space: Use Photos Too…
    28. 28. CUSTOM TABS
    29. 29. Tabs <ul><li>Only added by an admin </li></ul><ul><li>You cannot auto-run JavaScript or Flash - requires a user action (click) </li></ul><ul><li>Fan pages are 520 pixels wide </li></ul><ul><li>You can pull an external style sheet </li></ul><ul><li>Profile pages ONLY support iframe apps </li></ul><ul><li>Default tab for non fans can be any tab </li></ul>
    30. 30. SEO Matters! <ul><li>According to The Facebook Marketing Bible, Google indexes Facebook fan pages in this order: </li></ul><ul><li>Page title/URL </li></ul><ul><li>About box </li></ul><ul><li>Info </li></ul><ul><li>Rest of page - including FBML </li></ul>
    31. 31. NO MORE FBML
    32. 32. Facebook.com/Developer
    33. 33. Create An App
    34. 34. Name It
    35. 35. Brand It
    36. 36. Build It
    37. 37. Build It <ul><li>Canvas URL – fill out the directory where the file you uploaded is located. This DOES NOT include the name of the file. The URL must have a trailing slash. </li></ul><ul><li>Iframe size – select auto-resize unless you want ugly scrollbars. </li></ul><ul><li>Tab Name – this is what you want the tab to be called, such as Welcome, About, Contest, etc. </li></ul><ul><li>Tab URL – this is the name of the file you uploaded. </li></ul><ul><li>Click on Save Changes. </li></ul>
    38. 38. Add It – Step 1
    39. 39. Add It – Step 2
    40. 40. CONTENT
    41. 41. Engage with Fans
    42. 42. Timely Response
    43. 43. Share Content
    44. 44. Say Thanks & Promote Others
    45. 45. Diffuse and Direct
    46. 46. SCHEDULE
    47. 47. Schedule With HootSuite
    48. 48. Schedule With HootSuite: But Don’t Forget it
    49. 49. STRATEGY
    50. 50. Success! <ul><li>Contests </li></ul><ul><li>Short, Intense Goal Focused Campaigns </li></ul><ul><li>Events </li></ul><ul><li>Photos, Photos, Photos! </li></ul>
    51. 51. Multiple Admins <ul><li>Who’s On First? </li></ul><ul><li>Sign Your Name </li></ul><ul><li>Train, Train, Train! </li></ul><ul><ul><li>Mobile </li></ul></ul><ul><ul><li>Tools </li></ul></ul><ul><ul><li>Security </li></ul></ul>
    52. 52. TRAINING TAKE-AWAYS <ul><li>Branded Profile Pic </li></ul><ul><ul><li>Logo, Tagline, Creativity </li></ul></ul><ul><li>Tabs for Services, Events, Contests, Coupons, etc. </li></ul><ul><li>Engage with Fans </li></ul><ul><ul><li>Talk the talk, Say Thanks, Promote Others </li></ul></ul><ul><ul><li>Diffuse & Direct </li></ul></ul><ul><li>Have FUN! </li></ul>
    53. 53. JJ Lassberg, Schipul – The Web Marketing Company www.schipul.com [email_address] http://www.flickr.com/photos/45581782@N00/2086641/ Blog: jjlassberg.com Facebook: jjlassberg Twitter: jjlassberg Flickr: jjlassberg Tumblr: jjlassberg
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