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Top 10 Tips to Share with Clients<br />Branding Guidelines<br />JJ Lassberg | Schipul - The Web Marketing Company | www.sc...
Let’s Talk…<br />Branding 101<br />Top 10 Tips<br />#1 Take Away<br />
Branding 101:<br />A brand is the identity of a specific product, service, or business<br />
Personality<br />
Share with Clients:<br />Focus<br />Tagline<br />Consistency<br />Quality<br />Use It<br />Share It<br />Talk the Talk<br ...
#1… Focus<br />
What are you going to do for me?<br />Focus on the #1 thing you provide<br />
#2… Tagline<br />
Get One! <br />Be Short, Be Clear, Tell Me What You Do<br />
#3… Consistency<br />
Pick It & Stick With It<br />10 Years to build brand recognition <br />
Note: Don’t Change Cause Yer Bored<br />
#4… Quality<br />
Are You Top of the Line?<br />No Cheese, No Fuzz, No Old<br />
#5… Use It!<br />
Everywhere.<br />Site, Facebook, YouTube, Twitter, Zazzle, Amazon Store, Business Cards, Banners, Brochures, Shirts, Pens,...
#6…Share It<br />
Press Kit:<br />Make it easy for others to use… and they will<br />
What to put in it?<br />Logos <br />For Print<br />For Web<br />Hi-Res Photos (remember… Quality)<br />Need to Know NOW! M...
Note: This is FREE promotion of YOU<br />
#7… Talk the Talk<br />
Train Your Employees<br />Focus on the #1, say the same thing, say it over and over and over again<br />
 #8… Harness Fans<br />
Let Your Fans Rave<br />Ask for raves. Tell ‘em where to rave. Make it easy to rave. <br />
#9… Reputation<br />
More Important than Pretty Pics<br />A bad reputation can be deafening and deadly<br />
#10…<br />
Let Go… just a little.<br />
Don’t Make an Ass of Yourself<br />Be Fun, Be Kind, Be Grateful<br />
#1 Take Away<br />If you don’t get anything else… get this.<br />
Be Consistent<br />
The End.<br />http://www.slideshare.net/jjlassberg <br />JJLassberg.com | twitter.com/jjlassberg<br />Schipul - The Web Ma...
Thanx a million for the pics!<br />All photos used are Creative Commons Licensed and linked from Flickr Galleries availabl...
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Branding Guidelines - Top 10 Tips to Successfully Brand Your Company

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Top 10 Tips to Successful Branding for your company or organization.

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  • A brand can take many forms, including a name, sign, symbol,color combination or slogan.
  • Personality of a product, company or service.
  • A brand can take many forms, including a name, sign, symbol,color combination or slogan.
  • More important than your logo – especially when starting out.
  • More important than your logo – especially when starting out.
  • Personality of a product, company or service.
  • More important than your logo – especially when starting out.
  • More important than your logo – especially when starting out.
  • Logos, photos, media contact, generous rules of use
  • Personality of a product, company or service.
  • Logos, photos, media contact, generous rules of use
  • Logos, photos, media contact, generous rules of use
  • Logos, photos, media contact, generous rules of use
  • Personality of a product, company or service.
  • Logos, photos, media contact, generous rules of use
  • Logos, photos, media contact, generous rules of use
  • Transcript of "Branding Guidelines - Top 10 Tips to Successfully Brand Your Company"

    1. 1. Top 10 Tips to Share with Clients<br />Branding Guidelines<br />JJ Lassberg | Schipul - The Web Marketing Company | www.schipul.com<br />
    2. 2. Let’s Talk…<br />Branding 101<br />Top 10 Tips<br />#1 Take Away<br />
    3. 3. Branding 101:<br />A brand is the identity of a specific product, service, or business<br />
    4. 4. Personality<br />
    5. 5. Share with Clients:<br />Focus<br />Tagline<br />Consistency<br />Quality<br />Use It<br />Share It<br />Talk the Talk<br />Harness Fans<br />Reputation<br />Let Go A Little<br />
    6. 6. #1… Focus<br />
    7. 7. What are you going to do for me?<br />Focus on the #1 thing you provide<br />
    8. 8. #2… Tagline<br />
    9. 9. Get One! <br />Be Short, Be Clear, Tell Me What You Do<br />
    10. 10. #3… Consistency<br />
    11. 11. Pick It & Stick With It<br />10 Years to build brand recognition <br />
    12. 12. Note: Don’t Change Cause Yer Bored<br />
    13. 13. #4… Quality<br />
    14. 14. Are You Top of the Line?<br />No Cheese, No Fuzz, No Old<br />
    15. 15. #5… Use It!<br />
    16. 16. Everywhere.<br />Site, Facebook, YouTube, Twitter, Zazzle, Amazon Store, Business Cards, Banners, Brochures, Shirts, Pens, Stickers, Cups…<br />
    17. 17. #6…Share It<br />
    18. 18. Press Kit:<br />Make it easy for others to use… and they will<br />
    19. 19. What to put in it?<br />Logos <br />For Print<br />For Web<br />Hi-Res Photos (remember… Quality)<br />Need to Know NOW! Media Contact<br />Generous, Easy to Understand, Rules of Use. <br />
    20. 20. Note: This is FREE promotion of YOU<br />
    21. 21. #7… Talk the Talk<br />
    22. 22. Train Your Employees<br />Focus on the #1, say the same thing, say it over and over and over again<br />
    23. 23. #8… Harness Fans<br />
    24. 24. Let Your Fans Rave<br />Ask for raves. Tell ‘em where to rave. Make it easy to rave. <br />
    25. 25. #9… Reputation<br />
    26. 26. More Important than Pretty Pics<br />A bad reputation can be deafening and deadly<br />
    27. 27. #10…<br />
    28. 28. Let Go… just a little.<br />
    29. 29. Don’t Make an Ass of Yourself<br />Be Fun, Be Kind, Be Grateful<br />
    30. 30. #1 Take Away<br />If you don’t get anything else… get this.<br />
    31. 31. Be Consistent<br />
    32. 32. The End.<br />http://www.slideshare.net/jjlassberg <br />JJLassberg.com | twitter.com/jjlassberg<br />Schipul - The Web Marketing Company<br />www.schipul.com<br />
    33. 33. Thanx a million for the pics!<br />All photos used are Creative Commons Licensed and linked from Flickr Galleries available here:<br />http://www.flickr.com/photos/jjlassberg/galleries/72157624358073116/<br />http://www.flickr.com/photos/jjlassberg/galleries/72157624244696533/<br />
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