Branding Guidelines - Top 10 Tips to Successfully Brand Your Company

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Top 10 Tips to Successful Branding for your company or organization.

Top 10 Tips to Successful Branding for your company or organization.

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  • A brand can take many forms, including a name, sign, symbol,color combination or slogan.
  • Personality of a product, company or service.
  • A brand can take many forms, including a name, sign, symbol,color combination or slogan.
  • More important than your logo – especially when starting out.
  • More important than your logo – especially when starting out.
  • Personality of a product, company or service.
  • More important than your logo – especially when starting out.
  • More important than your logo – especially when starting out.
  • Logos, photos, media contact, generous rules of use
  • Personality of a product, company or service.
  • Logos, photos, media contact, generous rules of use
  • Logos, photos, media contact, generous rules of use
  • Logos, photos, media contact, generous rules of use
  • Personality of a product, company or service.
  • Logos, photos, media contact, generous rules of use
  • Logos, photos, media contact, generous rules of use

Transcript

  • 1. Top 10 Tips to Share with Clients
    Branding Guidelines
    JJ Lassberg | Schipul - The Web Marketing Company | www.schipul.com
  • 2. Let’s Talk…
    Branding 101
    Top 10 Tips
    #1 Take Away
  • 3. Branding 101:
    A brand is the identity of a specific product, service, or business
  • 4. Personality
  • 5. Share with Clients:
    Focus
    Tagline
    Consistency
    Quality
    Use It
    Share It
    Talk the Talk
    Harness Fans
    Reputation
    Let Go A Little
  • 6. #1… Focus
  • 7. What are you going to do for me?
    Focus on the #1 thing you provide
  • 8. #2… Tagline
  • 9. Get One!
    Be Short, Be Clear, Tell Me What You Do
  • 10. #3… Consistency
  • 11. Pick It & Stick With It
    10 Years to build brand recognition
  • 12. Note: Don’t Change Cause Yer Bored
  • 13. #4… Quality
  • 14. Are You Top of the Line?
    No Cheese, No Fuzz, No Old
  • 15. #5… Use It!
  • 16. Everywhere.
    Site, Facebook, YouTube, Twitter, Zazzle, Amazon Store, Business Cards, Banners, Brochures, Shirts, Pens, Stickers, Cups…
  • 17. #6…Share It
  • 18. Press Kit:
    Make it easy for others to use… and they will
  • 19. What to put in it?
    Logos
    For Print
    For Web
    Hi-Res Photos (remember… Quality)
    Need to Know NOW! Media Contact
    Generous, Easy to Understand, Rules of Use.
  • 20. Note: This is FREE promotion of YOU
  • 21. #7… Talk the Talk
  • 22. Train Your Employees
    Focus on the #1, say the same thing, say it over and over and over again
  • 23. #8… Harness Fans
  • 24. Let Your Fans Rave
    Ask for raves. Tell ‘em where to rave. Make it easy to rave.
  • 25. #9… Reputation
  • 26. More Important than Pretty Pics
    A bad reputation can be deafening and deadly
  • 27. #10…
  • 28. Let Go… just a little.
  • 29. Don’t Make an Ass of Yourself
    Be Fun, Be Kind, Be Grateful
  • 30. #1 Take Away
    If you don’t get anything else… get this.
  • 31. Be Consistent
  • 32. The End.
    http://www.slideshare.net/jjlassberg
    JJLassberg.com | twitter.com/jjlassberg
    Schipul - The Web Marketing Company
    www.schipul.com
  • 33. Thanx a million for the pics!
    All photos used are Creative Commons Licensed and linked from Flickr Galleries available here:
    http://www.flickr.com/photos/jjlassberg/galleries/72157624358073116/
    http://www.flickr.com/photos/jjlassberg/galleries/72157624244696533/