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Branding Guidelines - Top 10 Tips to Successfully Brand Your Company
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Branding Guidelines - Top 10 Tips to Successfully Brand Your Company

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Top 10 Tips to Successful Branding for your company or organization.

Top 10 Tips to Successful Branding for your company or organization.

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  • A brand can take many forms, including a name, sign, symbol,color combination or slogan.
  • Personality of a product, company or service.
  • A brand can take many forms, including a name, sign, symbol,color combination or slogan.
  • More important than your logo – especially when starting out.
  • More important than your logo – especially when starting out.
  • Personality of a product, company or service.
  • More important than your logo – especially when starting out.
  • More important than your logo – especially when starting out.
  • Logos, photos, media contact, generous rules of use
  • Personality of a product, company or service.
  • Logos, photos, media contact, generous rules of use
  • Logos, photos, media contact, generous rules of use
  • Logos, photos, media contact, generous rules of use
  • Personality of a product, company or service.
  • Logos, photos, media contact, generous rules of use
  • Logos, photos, media contact, generous rules of use
  • Transcript

    • 1. Top 10 Tips to Share with Clients
      Branding Guidelines
      JJ Lassberg | Schipul - The Web Marketing Company | www.schipul.com
    • 2. Let’s Talk…
      Branding 101
      Top 10 Tips
      #1 Take Away
    • 3. Branding 101:
      A brand is the identity of a specific product, service, or business
    • 4. Personality
    • 5. Share with Clients:
      Focus
      Tagline
      Consistency
      Quality
      Use It
      Share It
      Talk the Talk
      Harness Fans
      Reputation
      Let Go A Little
    • 6. #1… Focus
    • 7. What are you going to do for me?
      Focus on the #1 thing you provide
    • 8. #2… Tagline
    • 9. Get One!
      Be Short, Be Clear, Tell Me What You Do
    • 10. #3… Consistency
    • 11. Pick It & Stick With It
      10 Years to build brand recognition
    • 12. Note: Don’t Change Cause Yer Bored
    • 13. #4… Quality
    • 14. Are You Top of the Line?
      No Cheese, No Fuzz, No Old
    • 15. #5… Use It!
    • 16. Everywhere.
      Site, Facebook, YouTube, Twitter, Zazzle, Amazon Store, Business Cards, Banners, Brochures, Shirts, Pens, Stickers, Cups…
    • 17. #6…Share It
    • 18. Press Kit:
      Make it easy for others to use… and they will
    • 19. What to put in it?
      Logos
      For Print
      For Web
      Hi-Res Photos (remember… Quality)
      Need to Know NOW! Media Contact
      Generous, Easy to Understand, Rules of Use.
    • 20. Note: This is FREE promotion of YOU
    • 21. #7… Talk the Talk
    • 22. Train Your Employees
      Focus on the #1, say the same thing, say it over and over and over again
    • 23. #8… Harness Fans
    • 24. Let Your Fans Rave
      Ask for raves. Tell ‘em where to rave. Make it easy to rave.
    • 25. #9… Reputation
    • 26. More Important than Pretty Pics
      A bad reputation can be deafening and deadly
    • 27. #10…
    • 28. Let Go… just a little.
    • 29. Don’t Make an Ass of Yourself
      Be Fun, Be Kind, Be Grateful
    • 30. #1 Take Away
      If you don’t get anything else… get this.
    • 31. Be Consistent
    • 32. The End.
      http://www.slideshare.net/jjlassberg
      JJLassberg.com | twitter.com/jjlassberg
      Schipul - The Web Marketing Company
      www.schipul.com
    • 33. Thanx a million for the pics!
      All photos used are Creative Commons Licensed and linked from Flickr Galleries available here:
      http://www.flickr.com/photos/jjlassberg/galleries/72157624358073116/
      http://www.flickr.com/photos/jjlassberg/galleries/72157624244696533/

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