Branding Guidelines: Top 10 tips for successfully branding your product, service or organization.
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Branding Guidelines: Top 10 tips for successfully branding your product, service or organization.

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Presentation will cover a brief introduction to the origins of branding and the importance of branding in today’s market place followed by the top 10 branding tips to implement a successful ...

Presentation will cover a brief introduction to the origins of branding and the importance of branding in today’s market place followed by the top 10 branding tips to implement a successful marketing campaign. Join us and discover quick, easy to remember tips for gaining the competitive edge in today’s brand saturated world.

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Branding Guidelines: Top 10 tips for successfully branding your product, service or organization. Presentation Transcript

  • 1. Top 10 Tips to Gain the Competitive Edge JJ Lassberg | Schipul - The Web Marketing Company | www.schipul.com
  • 2. Young p p view more g people than 40,000 ads , per year on television alone… l http://pediatrics.aappublications.org/cgi/content/full/118/6/2563
  • 3. Our success is a direct result of knowing how to market a brand and having the right people representing the brand. p g Greg Norman “The Great White Shark”
  • 4. Branding 101 Top 10 Tips #1 Take Away
  • 5. Branding 101:  A b d i th id tit of a specific product, brand is the identity f ifi d t service, or business
  • 6. Brands Can Be: • Name • Sign World's First Trademark? • Symbol • Color Combo • Slogan
  • 7. Top 10 Tips: 1. Focus 2. T li Tagline 3. Consistency 4. Quality 4 Q lit 5. Use It 6 Share It 6. 7. Talk the Talk 8 Harness Fans 8. 9. Reputation 10. Let Go A Little
  • 8. What are you going to do for me?  Focus on the #1 thing you provide
  • 9. “The best most The convenient drugstore with d ih high profit per customer visit” Good To Great: Why Some Companies Make The Leap...and Other's Don't
  • 10. Get One!  Be Short, Be Clear, Tell Me What You Do
  • 11. Taste Great! Less Filling!
  • 12. Pick It & Stick With It  10 Years to build brand recognition
  • 13. Are You Top of the Line?  No Cheese, No Fuzz, No Old
  • 14. Everywhere.  Site, Facebook, YouTube, Twitter, Zazzle, Amazon Store, Business Cards, Banners, Brochures, Shirts, Pens, Stickers, Cups…
  • 15. Press Kit:  Make it easy for others to use… and they will
  • 16. What to put in it? 1. Logos 1. For Print 2 For Web 2. 2. Hi-Res Photos (remember… Quality) 3. Needto Know NOW! Media Contact 4. Generous,Easy to Understand, Rules of Use. Use
  • 17. Train Your Employees  Focus on the #1, say th same thi F th #1 the thing, say it over and over and over again
  • 18. “It’s My Pleasure Pleasure” It’s not in the phraseology, it’s in the attitude. It truly is our pleasure to serve you. ~ Mike Schisler, Regional Management Consultant
  • 19. Let Your Fans Rave  Ask f A k for raves. Tell ‘ T ll ‘em where t rave. M k it h to Make easy to rave.
  • 20. More Important than Pretty Pics  A b d reputation can b d f i and d dl bad t ti be deafening d deadly
  • 21. Don’t Make an A** of Yourself  Be F B Fun, Be Kind, Be G t f l B Ki d B Grateful
  • 22. If you don’t get anything else… get this.
  • 23. Be Consistent
  • 24. THE END. http://www.slideshare.net/jjlassberg JJLassberg.com www.schipul.com/jjlassberg Schipul - The Web Marketing Company
  • 25. Thanx a million for the pics! All photos used are Creative Commons Licensed and linked from Flickr Galleries available here: 1. 1 http://www.flickr.com/photos/jjlassberg/g http // flickr com/photos/jjlassberg/g alleries/72157624358073116/ 2. http://www.flickr.com/photos/jjlassberg/g alleries/72157624244696533/