Peter Fraser defines a music
‘A short, moving image product, shot for the
express purpose of accompanying a pre-existing
music track and used to encourage of sales of
the music in another format.’
Sven E Carlsson says that:
‘One of the most common methods of analysis is
to break up the music video into black and white
boxes. Almost everything is then perceived as
opposites – trash or art, commerce or
creativity, male or female, naturalism or
For our A2 Media course we have decided to create a
I believe a music video is a short film which matches a
song with imagery. The purpose of music videos are for
promotional purposes and to get word of mouth spread
about the song, artist and video.
A typical music video features imagery of the artist
performing, with a storyline following the lyrics and
rhythm of the song. Music videos will vary depending on
the genre and pace of the music. They are most
commonly seen on music TV channels and websites such
as YouTube and Vevo.
Lyrics commonly affect the location and goings
on featured in the music video. An example of
this would be Rizzle Kicks’ music video ‘Down
With the Trumpets.’ The song regularly includes
the word ‘trumpet’ and the instrument is often
displayed in the video. Rarely however will a
music video illustrate the lyrics word for word.
Voyeurism is often featured in music videos of many
genres. It is the idea that humans gain erotic pleasure
by looking at a sexual object (preferably when the
object is unaware of being watched). Voyeurism is one
of the key aspects so many people watch music videos.
An example of this would be Miley Cyrus’ music video
‘Wrecking Ball.’ Here she is featured naked swinging on
a wrecking ball. This attracted attention in the media
and on social networking sites. Miley has done this to
promote her image and attract the male audience.
The pace of the song will affect the way the
music video is edited. A fast paced song will
normally have lots of cuts, whilst a slow song
would have less cuts. The instruments being
played will also affect the video because these
regularly feature in music videos.
We have chosen to create a music video because we
believe we can show off our talents more than if we
shot a short film. This is because we have already
shot a thriller film and look forward to the next
challenge. We believe this is more of a challenge
because of the lip syncing and fast paced editing
involved with creating music videos. Also, we
understand we will need many locations and
costumes. We are looking to show off our talents in
another area after achieving a successful thriller
opening in Year 12.