BmW Future Technology

Custom Cars
By: Justin Enis

Purpose
Being able to customize your cars body and look by a touch of a button is a completely new field in the automotive industry.
Gives custom a whole new meaning.
Allows further technologies such as hover cars and concept cars to be in closer reach.

Technology - Introduction
The idea of having a completely customized car has always been a popular topic in the automotive world.
Rather than having your typical steel and aluminum car frames and shells, this new durable yet flexible material allows the owner to reshape the cars body to his/her liking without sacrificing safety.
This outer shell shape-shifts by the inner aluminum frame moving by hydraulic and electric lifts.
This new technology is on the pricy side, so this isn’t something for the average person.

Features
With this new material the owner will be able to change the lines of his car from bold to sleek.
Can alter everything from the hood shape to the wheel wells to the trunk.
The material allows light to pass through it, so the driver can choose to expose the lights, or to have them hidden without effecting the brightness.
BMW Gina

Comparison with like Technologies

How It Works
BMW GINA TECHNOLOGY

More Customizable Traits
The BMW Gina allows its drivers to change the lighting pattern.
My technology will also have this and will allow the driver to change the headlight position and color as well.
The possibilities are endless with this type of outer-skin technology.

Practicality
The first opinion's about the BMW Gina and this type of technology really raised eyebrows.
People question why “we need” this type of change to the automobile.
When it boils down to it, we don’t need this type of technology but BMW has already acquired over 100 requests for the Gina, so people will buy this.
Just like a Lambo, Saleen, Bugatti – expensive but desired.
My company will bring this technology to the economy class driver.

The Gina In Depth
The weight reduction of this technology really adds to the cars fuel economy. Since the metal shell is no longer in play, this lightweight material really adds up.
BMW Gina @ BMW USA

Photos

The Rivalry
Justin’s Automotive Group

Sources
YouTube
BMW USA
MoterTrend
Road & Track