• Save
How to Understand the Stimuli and Barriers of Customer Behaviour
Upcoming SlideShare
Loading in...5
×
 

How to Understand the Stimuli and Barriers of Customer Behaviour

on

  • 119 views

A Valuable Resource on How to Understand the Stimuli and Barriers of Customer Behaviour ...

A Valuable Resource on How to Understand the Stimuli and Barriers of Customer Behaviour

•A fresh look at mobile payment adoption from a customer perspective
•Experience counts; identify the 3 key drivers that will drive mobile payment adoption
•How to classify customer payment personality and identify which ones are primed for adoption

Statistics

Views

Total Views
119
Slideshare-icon Views on SlideShare
116
Embed Views
3

Actions

Likes
0
Downloads
0
Comments
0

2 Embeds 3

http://www.slideee.com 2
https://www.linkedin.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    How to Understand the Stimuli and Barriers of Customer Behaviour How to Understand the Stimuli and Barriers of Customer Behaviour Presentation Transcript

    • Prof. Juan José Delgado How to Understand the Stimuli and Barriers of Customer Behaviour
    • What if we put customer first?
    • Whydo we consume differently?
    • Personality matters
    • 2 components
    • Temperament
    • Character
    • 3dimensions temperament
    • 1.- Novelty
    • 47% 66% 28% 0% 10% 20% 30% 40% 50% 60% 70% General NS & EE High NS & EE Low I want to be always first trying new products and cool brands (agree) High-novelty personalities always adopt first High Novelty Low Novelty x 2.4 General Source: The 8 segments to overcome the online consumer - the author
    • 45% 27% 64% 0% 10% 20% 30% 40% 50% 60% 70% General EE High EE Low I rarely change my buying habits. (Agree) Low-novelty personalities change habits less High Novelty Low Novelty x 2.4 General Source: The 8 segments to overcome the online consumer - the author
    • Adoption should target high-novelty personalities first.
    • 2.- Risk
    • Risk is always subjective … 15
    • …always
    • 58% 51% 66% 0% 10% 20% 30% 40% 50% 60% 70% General HA High HA Low Buy easy products online (Books, movies...) Risk is always a key stopper on new channels of buying + 30% High Risk Low RiskGeneral
    • 57% 51% 63% 0% 10% 20% 30% 40% 50% 60% 70% General HA High HA Low Buy Complex products online (Clothes, Shoes, Food…) Risk is always a key stopper on new channels of buying + 25% High Risk Low RiskGeneral
    • http://www.itvt.com/itv_doctor/7860/itv-doctor-mobile-commerce-security What is the most important factor to you when making mobile payments?
    • Adoption should target low-risk avoidance personalities first.
    • 3.- Social
    • 22
    • 50% 61% 40% 0% 10% 20% 30% 40% 50% 60% 70% General RD High RD Low It gives me pleasure to tell others about the things that I have achieved. (Agree) Show off is the driver + 50 % High Social Low SocialGeneral
    • iPod Vs iPhone
    • 28.01.13
    • High-social personalities will spread the voice more
    • *Adaptación del cubo temperamental de R. Cloninger (1993) NORISO CUBE passionate adventurer explosive methodiccautious reliable sensitive independent novelty risk social
    • *Adaptación del cubo temperamental de R. Cloninger (1993) NORISO CUBE passionate adventurer explosive methodiccautious reliable sensitive independent novelty risk social
    • Passionate
    • In order to drive adoption: •Be cool •Be secure •Be social
    • www.linkedin.com/in/juanjosedelgado more? www.juanjosedelgado.es