Budget cuts- means that collaboration was vitalPotentially we’re seeing the model of ‘collaborate to compete’ i.e. By working together in small clusters regionally- more able to increase value proposition of individual institutionKeynsian- ‘invest to save’Be clear about what you want- strategy, engagement (internally and externally), strategy and potentially change management, maximising kudos/ uniqueness
Collaboration as a mean to create Agora for public content: open "place of assembly"Change of Mind set amongst policy makers- started by last government but being continued by the coalition: Free government data- data.gov.ukDigital inclusion- race online 2012- branded under ‘Big society’ these daysVery excitingly though- digital world through TV: YouView. YouView is a coalition including the five main TV channels and Internet service providers to create a standard platform for TV delivered through your broadband pipes so that free-to-air internet-connected TV service to UK homes next year through set-top boxesSally Potter (celebrated UK film-maker) archive ‘opened up’ for for innovative teaching and learning: video browsing to see video frame by frame and link to production notes. But also to link with work in progress."The SP-ARK vision of social learning gives us a glimmer of the future today. Instead of locking archive materials away and restricting availability, it promises ready access to anybody anywhere with a computer and the internet.” Dr. Chris Berry, Professor of Film and Television Studies, Goldsmiths CollegeOther examples: DV8DGrowing Knowledge exhibition
However, in order for partnerships to work there need to be mutual benefit- PPP model- needs to be fair and ethical on both sides - Membership model- value is commersurate non-financial rewardsRewards, not always financial- but of high strategic priority or tapping a gap in the market.Ideal if goals trying to achieve are essential at a strategy level to both orgs, if the orgs involved are the only players that can make work and equally matched in terms of resource and committment.Always a ‘first amongst equals’- what does each bring to the party NB- doesn’t have to be digital, physical engagement can be just as important Questions to ask yourself: Is there a user need?policy on ‘open’ (more usage) or commercial?? IPRRevenue vs profitInternational dimensionIf you’ve asked these questions, has your partner?
Be bold, be positive and creative- nothing kills a project like stagnation
Transcript of "Partnership and Collaboration"
The Strategic Content Alliance <br />Partnership and Collaboration- Spring e-content programme meeting<br />
Collaboration- when it works<br />www.jisc.ac.uk/contentalliance<br />| Slide 3<br />28 March 2011<br />Courtesy of: http://www.britishclassiccomedy.co.uk/wp-content/uploads/2010/05/morecambe_and_wise.jpg<br />http://www.youtube.com/watch?v=mXv8WW3Wjvw<br />
Collaboration- when it goes wrong<br />www.jisc.ac.uk/contentalliance<br />| Slide 4<br />28 March 2011<br />Courtesy of: Michael Cooke<br />http://www.flickr.com/photos/mjraprock/4361135337/, CC BY NC SA<br />
Digital Content - a new paradigm...partnerships <br />www.jisc.ac.uk/contentalliance<br />| Slide 5<br />28 March 2011<br />
An ‘Agora’ for public content<br />Project canvas- YouView Race Online 2012: UK to become first nation where everyone can use the web<br />www.jisc.ac.uk/contentalliance<br />| Slide 6<br />28 March 2011<br />
New policy and practice drivers...<br />www.jisc.ac.uk/contentalliance<br />| Slide 7<br />28 March 2011<br />The power of “linked data” as illustrated by the revamped BBC News website provides:<br /><ul><li> Links to outside news digital content
Ability to share “linked digital content” via the social web
Ability to “partition” and “repackage” for premium partners </li></li></ul><li>Collaboration ...pros, cons and practical help<br />www.jisc.ac.uk/contentalliance<br />| Slide 8<br />28 March 2011<br />
Effective Collaboration... Tools and Training Freely Available<br />www.jisc.ac.uk/contentalliance<br />| Slide 9<br />28 March 2011<br />
www.jisc.ac.uk/contentalliance<br />| Slide 10<br />28 March 2011<br />Advocacy, Adaptation and Adoption…<br />Policy makers…dialogue and influence Practitioners…retooling and re-skilling<br />
A partnership of equals<br />www.jisc.ac.uk/contentalliance<br />| Slide 11<br />28 March 2011<br />Two households, both alike in dignity,<br />In fair Verona, where we lay our scene<br />Courtesy of Bosstweed<br />http://www.flickr.com/photos/bosstweed/225292960/<br />
Some do’s and don’ts<br />Do<br />Scope mutual benefit from the outset and keep checking<br />Be clear about your value/ offer and your partners<br />Understand your true costs e.g. time, resource etc <br />Have clear impact metrics and KPIs from the outset <br />Consider always from the partners’ perspective<br />Be realistic<br />Maintain equilibrium<br />www.jisc.ac.uk/contentalliance<br />| Slide 12<br />28 March 2011<br />Don’t<br /><ul><li>Fudge roles and responsibilities
Forget about communication</li></ul>Courtesy of : teachingsaggitarean<br />http://www.flickr.com/search/?l=cc&mt=all&adv=1&w=all&q=postive&m=text<br />
Where you can find more information <br />http://www.jisc.ac.uk/contentalliance<br />http://sca.jiscinvolve.org/<br />
JISC Project Management workshop<br />Date for your diary!<br />3rd May, JISC London offices<br />Aimed at new projects who do not have a great deal of experience in terms of project management or may be unused to JISC funding and the way the JISC works<br />Practical advice and guidance<br />www.jisc.ac.uk/contentalliance<br />| Slide 14<br />28 March 2011<br />
www.jisc.ac.uk/contentalliance<br />| Slide 15<br />28 March 2011<br />Thank you for listening and questions....<br />firstname.lastname@example.org<br />‘We can all benefit from this rich compilation and I look forward to continuing collaboration on practical and policy matters of national and international importance.’<br />Dame Lynne Brindley, Chief Executive, British Library<br />
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