Improving usage and impact of digitised resources

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  • Consideration to take into account when licencing material, in relation laso to copyright, sustainability and funding
  • Improving usage and impact of digitised resources

    1. 1. Improving usage and impact of digitised resources<br />Paola Marchionni<br />JISC Digitisation Programme Manager<br />eContent 2011 – programme mtg<br />Oxford, 29-30 March 2011<br />
    2. 2. Usage, metrics and impact:some background<br />JISC Impact and embedding programme<br /><ul><li>7 projects, http://www.jisc.ac.uk/whatwedo/programmes/digitisation/impactembedding.aspx
    3. 3. Toolkit for the Impact of Digitised Scholarly Resources (TIDSR)
    4. 4. http://microsites.oii.ox.ac.uk/tidsr/ - to be updated May 2011
    5. 5. Digital Impacts: how to measure and understand the use and impact of digital content
    6. 6. 20 May, Oxford http://bit.ly/g3nMdE</li></li></ul><li>Usage, metrics and impact:what have projects found out?<br /><ul><li>full report out in May 2011
    7. 7. not (just) about metrics, usability or Search Engine Optimisation
    8. 8. issues relating to different stages in the development of a digital resource, life cycle approach
    9. 9. some highlights here – not a comprehensive or exhaustive list
    10. 10. some high level issues and nitty gritty details
    11. 11. some common patterns
    12. 12. some solutions
    13. 13. some common sense </li></li></ul><li>Some general principles (TIDSR)<br /><ul><li>essential to view multiple sources of evidence when evaluating impact, not just numbers
    14. 14. plan on measuring impact from the beginning of a project, to integrate impact measures in the design
    15. 15. monitor impact regularly, but don’t become bogged down by it
    16. 16. make impact monitoring an institutional priority and don’t assume somebody else will install Google Analytics for you</li></li></ul><li>1. Recognising the importance of user engagement<br /><ul><li>close contact with users when developing a project is key - life-cycle approach
    17. 17. task somebody in the team with this responsibility
    18. 18. specific workpackage that branches off into all other activities
    19. 19. different ways of doing this – dedicated person vs shared task</li></li></ul><li><ul><li>Engagement Officer
    20. 20. developed as part of Marketing and Comms strategy
    21. 21. wide range of activities: recruitment of user panel, development of online user network, case studies, newsletter; blog, events and workshops, usability testing; launch etc…</li></li></ul><li>2. Design and serendipity<br /><ul><li>Designs which allow for more serendipitous discovery of materials by users and for flexible uses have more possibilities for impact</li></li></ul><li><ul><li>offering different ways of discovering unexpected content in the archive
    22. 22. and from other platforms
    23. 23. still in development!</li></li></ul><li>
    24. 24. 3. Resource discovery<br /><ul><li>yes, Google, but inclusion within a variety of trusted gateways is important for long term impact (eg library portals), also increases trust in resource quality and reliability
    25. 25. be wary of changing URLs and keep the association between project page and final web site</li></li></ul><li><ul><li>40% of academic referrals came form library pages
    26. 26. but collection still not well integrated into catalogue searches
    27. 27. collection can be found through different routes: JSTOR, COPAC, Google Scholar, RLUK database, Europeana (in progress)</li></li></ul><li><ul><li> CEDAR: an excellent JISC project and theatre resource but
    28. 28. project name (CEDAR), project blog (East London Theatre…) and final project web site (OTHA) all different
    29. 29. no hyperlink from project page/blog to new resource</li></li></ul><li>4. Cool URIs<br /><ul><li>Importance of stable, clear and meaningful URIs if digital resources are to be used in teaching, learning and research
    30. 30. URIs to reflect transparent citation style</li></li></ul><li><ul><li> clear, straightforward and easy to remember URI
    31. 31. Different downloadable citation styles </li></li></ul><li>5. Which Web 2.0?<br /><ul><li>lots of different examples but opportunities for users engagement should:
    32. 32. be quick and easy
    33. 33. reflect users’ working practices
    34. 34. be familiar to target users </li></li></ul><li><ul><li>will remove wiki section because not used by researchers, too time consuming
    35. 35. will add other tools for annotations, corrections, bookmarking, tagging, and personal workspace </li></li></ul><li><ul><li> D-TRACES project: used blog to supplement reflective practice in Personal Development Planning (PDP) - undergrads dance curriculum at Coventry Uni
    36. 36. tackled digital literacy issues</li></li></ul><li>6. Embedding in teaching and learning<br /><ul><li>Can be done at different levels and by offering a variety of resources and tools </li></li></ul><li><ul><li>embedding of theatre archive resources in courses/modules across four partner universities: UEL, Royal Holloway, Nottingham and Sheffield
    37. 37. case studies of work with students and teachers on web site</li></li></ul><li><ul><li>screencasts for teachers to introduce resources preferred to learning packages
    38. 38. teachers liked potentials of folksonomies for work with students once they understood what they could do with it</li></li></ul><li>7. Non-users<br /><ul><li>Engaging non-users can be as important as consulting current users</li></li></ul><li><ul><li>high volume of users but mainly general public, local and family historians
    39. 39. data sets relevant to researchers but not many researchers use the site
    40. 40. project is consulting with current non-users and creating new tools for researchers </li></li></ul><li>8. Licencing content<br /><ul><li>clear licencing information on web site
    41. 41. open content to collections will increase impact
    42. 42. however, could charging for part of the content add to the “perceived” value of content?</li></li></ul><li><ul><li>Clear licencing information on each page of the web site</li></li></ul><li><ul><li>anecdotal evidence:
    43. 43. Institute of Historical Research: difficulty in getting resources listed by libraries until they introduced an element of subscription content
    44. 44. perception of “value” of a resource if there is a charge/user has to pay for it?
    45. 45. some non-commercial resources are not designed and marketed as well as one by commercial publishers</li></li></ul><li>9. Use impact metrics to enhance impact<br /><ul><li>Plant the seeds for measuring the impact of your resource when doing comms and dissemination activities, eg:
    46. 46. If you plan to measure how much your resource in being talked about in blogs, make sure you do promote your website through blogs in the first place
    47. 47. Same about citations, hyperlinks etc…</li></li></ul><li>10. Sustainability planning<br /><ul><li>Build in sustainability strategies from the beginning of your project
    48. 48. Identify a “champion” at the end of the project who will make sure the resource is looked after and sustained </li>

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