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5 Japanese Aesthetic Ideas (Applied to Presentation Design)
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5 Japanese Aesthetic Ideas (Applied to Presentation Design)

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Japanese artistic tradition has endured for centuries and is built around certain central principles. Learn these key aesthetic ideas and work them in to your own presentations to achieve a more …

Japanese artistic tradition has endured for centuries and is built around certain central principles. Learn these key aesthetic ideas and work them in to your own presentations to achieve a more harmonious and memorable design.

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  • 1. 5 5 Japanese Aesthetic Ideas (Applied to Presentation Design)
  • 2. 1. Shibui 渋い
  • 3. 1. Shibui 渋い Simple, subtle, unobtrusive beauty is the ultimate goal for any design.
  • 4. 1. Shibui 渋い The Macbook Air’s sleek sparing design embodies the Shibui aesthetic .
  • 5. “Simplicity is the Ultimate Sophistication” -Leonardo DaVinci
  • 6. Shibui Applied to Presentation Design HOW TO BRIDGE THE DISTANCE BETWEEN BUSINESS STRATEGY AND DESIGN Slide by Marty Neumeir Strip away everything except the core concept for a slide that is powerful, elegant, memorable and (above all) simple.
  • 7. 2. Wabi-Sabi 侘寂
  • 8. 2. Wabi-Sabi 侘寂 Natural beauty is enhanced by a slight degree of asymmetry or imperfection.
  • 9. 2. Wabi Sabi 侘寂 Jeans improve with each wear and imperfection. This is a perfect example of Wabi-Sabi
  • 10. Wabi-Sabi Applied to Presentation Design Without Wabi-Sabi Ads are Brief Just enough to cover what’s important. With Wabi-Sabi Ads are Brief Just enough to cover what’s important. Slide by @slidecomet Artful imperfection gives a slide an added dimension of character and personality that makes it more visually pleasing and memorable.
  • 11. 3. Iki 粋
  • 12. 3. Iki 粋 Attitude or tone that is confident, calm and ironically detached — i.e. “cool.”
  • 13. 3. Iki 粋 James Dean’s air of effortless confidence exemplifies the notion of Iki
  • 14. Iki Applied to Presentation Design Slide by @mzkagan Slide by @JesseDee Inject your slides with an air of informal detachment. This will make your message more impactful by cutting through the normal pretensions of business communication.
  • 15. 4. Yūgen 幽玄
  • 16. 4. Yūgen 幽玄 Use of subtlety and allusion to hint at deeper meaning and invite interpretation.
  • 17. 4. Yūgen 幽玄 Alfred Hitchcok’s use of artful suspense in Psycho is a wonderful illustration of Yūgen
  • 18. Yūgen Applied to Presentation Design Infuse your slides with drama by giving your audience room to speculate and fill in the blanks for themselves. Slide by Jeff Brenman
  • 19. 5. Jo-ha-kyū 序破急
  • 20. 5. Jo-ha-kyū 序破急 Using tempo and build-up to create tension and excitement that enhances a story.
  • 21. 5. Jo-ha-kyū 序破急 The juxtaposition of climbs and falls in roller coasters embodies a core characteristic of Jo-ha-kyū
  • 22. Steve Jobs Jo-ha-kyū Master Toy with your audience’s expectations and keep them anticipating the big reveal. This is what Job’s did during the original iPhone Keynote.
  • 23. Thanks For Reading! Find Me Online @slide_guy joe.gelman@me.com Read the full blog post on Medium

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