News Startups & Innovators Panel | Mark Potts, Newspeg | Journalism Interactive
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News Startups & Innovators Panel | Mark Potts, Newspeg | Journalism Interactive

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From curation and aggregation to longform and multimedia, this panel features founders of journalism startups and innovators at news companies describing trends in the never-ending drive to reinvent ...

From curation and aggregation to longform and multimedia, this panel features founders of journalism startups and innovators at news companies describing trends in the never-ending drive to reinvent the news.

Panelists: Rob Malda, chief digital strategies and editor at large, Trove (formerly WaPo Labs); Trina Chiasson, CEO and co-founder, InfoActive; Mark Potts, founder, Newspeg. Moderated by Leslie Walker, visiting professor in digital innovation, University of Maryland Philip Merrill College of Journalism.

Slides are from Mark Potts

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    News Startups & Innovators Panel | Mark Potts, Newspeg | Journalism Interactive News Startups & Innovators Panel | Mark Potts, Newspeg | Journalism Interactive Presentation Transcript

    • Media Startups A Love Story Mark Potts Journalism Interactive Conference April 4, 2014
    • “Why do you keep doing this?”
    • Two Things to Know About Media Startups 1. They’re very easy to do 2. They’re very hard to do
    • Why Media Startups Are Easy • Cheaper than ever to get started • Off-the-shelf technology • Business tools for dummies • Quickbooks, etc. • Collaboration tools • Marketing head start • Social media • Media covering media
    • Why Media Startups Are Hard • You have to find an audience and get traction • In search of the hockey stick • You have to have a sustainable business model • Advertising usually isn’t enough • You have to make money • PS: Non-profit is a tax-status, not a business model • You have to raise money • Most startups FAIL
    • • A “pop-up startup” • Startup costs: <$1,000, volunteer labor • Marketing via social media, press • Collaboration with Reynolds Journalism Institute
    • • “Pinterestfor news” • Saving, sharing news stories • Social news curation • Emphasis on headlines, news brands • Potential for publisher partnerships • Business model: Ads, data, partnerships
    • Member Profile Page
    • Pegging a Story NewspegBo okmarklet
    • Now the Hard Part • Fine-tuning the product • Building the audience • Proving Newspeg can be a business • Finding partners • Raising money
    • Media Startups A Love Story Mark Potts Journalism Interactive Conference April 4, 2014