Branding When You're New | Journalism Interactive 2013

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Branding When You're New | Journalism Interactive Conference 2013 | journalisminteractive.com/2013/ …

Branding When You're New | Journalism Interactive Conference 2013 | journalisminteractive.com/2013/

PRESENTER: Lynn Walsh, Investigative Producer, WPTV Newschannel 5. Twitter: @lwalsh and Website: www.LynnKWalsh.com.

DESCRIPTION: You know it's important to use Twitter and Facebook, but what about the other networks -- What about Google+ , your own website. And don't forget about traditional avenues too: biz cards, resumes, cover letters, etc. Which should you update every day, which can you update simultaneously?

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  • Google yourself often, know what is popping up and work to change it

Transcript

  • 1. Branding when You’re Brand New Lynn Walsh Investigative Producer, WPTV @LWalsh
  • 2. Branding when You’re Brand New Google Me… What do you see? Google Yourself… What do you see?
  • 3. Branding when You’re Brand New Get your name out there Twitter LinkedIn Facebook Pinterest YouTube Your Own Website Tumblr
  • 4. Branding when You’re Brand New Get your name out there Google+ Flikr Foursquare Instagram Vevo Scribd
  • 5. Branding when You’re Brand New Consistency is Key Your name Your Default Pictures Your Language Your design Includes colors, fonts, layout
  • 6. Branding when You’re Brand New Consistency is Key What you Write & Share Personal vs. Private Consider having two accounts Build and develop a niche Take some time to think about this
  • 7. Branding when You’re Brand New What are you going to talk about?
  • 8. Branding when You’re Brand New Make it easy: Twitter Use Hashtags Locally where you are Topics you are covering #journalism #reporting #news #GenJ Tweet to people involved in your stories Lists are your friends Schedule Tweets
  • 9. Branding when You’re Brand New Make it easy: Facebook Include people in your posts Companies, people, etc. Add photos Like pages Pay attention to events
  • 10. Branding when You’re Brand New Make it easy: Pinterest Get a pinit extension for Firefox You can share articles if you have photos Make it relevant to your work Have some fun with yours too
  • 11. Branding when You’re Brand New Make it easy: Instagram Connect accounts Use Hashtags Follow people
  • 12. Branding when You’re Brand New Make it easy: Google+ Join or start communities Check out local spots Check out the events Make yourself a Google Authorship page
  • 13. Branding when You’re BrandNew Connect with your community Take a day and like Facebook pages Make Twitter Lists Add people to Circles on Google+ See what hashtags are popular and use them
  • 14. Branding when You’re BrandNew Some New Sites to check out Vine, http://vine.co/ Short videos that loop GetGlue Check-in and talk about TV shows