Branding When You're New | Journalism Interactive 2013

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Branding When You're New | Journalism Interactive Conference 2013 | journalisminteractive.com/2013/

PRESENTER: Lynn Walsh, Investigative Producer, WPTV Newschannel 5. Twitter: @lwalsh and Website: www.LynnKWalsh.com.

DESCRIPTION: You know it's important to use Twitter and Facebook, but what about the other networks -- What about Google+ , your own website. And don't forget about traditional avenues too: biz cards, resumes, cover letters, etc. Which should you update every day, which can you update simultaneously?

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  • Google yourself often, know what is popping up and work to change it
  • Branding When You're New | Journalism Interactive 2013

    1. 1. Branding when You’re Brand New Lynn Walsh Investigative Producer, WPTV @LWalsh
    2. 2. Branding when You’re Brand New Google Me… What do you see? Google Yourself… What do you see?
    3. 3. Branding when You’re Brand New Get your name out there Twitter LinkedIn Facebook Pinterest YouTube Your Own Website Tumblr
    4. 4. Branding when You’re Brand New Get your name out there Google+ Flikr Foursquare Instagram Vevo Scribd
    5. 5. Branding when You’re Brand New Consistency is Key Your name Your Default Pictures Your Language Your design Includes colors, fonts, layout
    6. 6. Branding when You’re Brand New Consistency is Key What you Write & Share Personal vs. Private Consider having two accounts Build and develop a niche Take some time to think about this
    7. 7. Branding when You’re Brand New What are you going to talk about?
    8. 8. Branding when You’re Brand New Make it easy: Twitter Use Hashtags Locally where you are Topics you are covering #journalism #reporting #news #GenJ Tweet to people involved in your stories Lists are your friends Schedule Tweets
    9. 9. Branding when You’re Brand New Make it easy: Facebook Include people in your posts Companies, people, etc. Add photos Like pages Pay attention to events
    10. 10. Branding when You’re Brand New Make it easy: Pinterest Get a pinit extension for Firefox You can share articles if you have photos Make it relevant to your work Have some fun with yours too
    11. 11. Branding when You’re Brand New Make it easy: Instagram Connect accounts Use Hashtags Follow people
    12. 12. Branding when You’re Brand New Make it easy: Google+ Join or start communities Check out local spots Check out the events Make yourself a Google Authorship page
    13. 13. Branding when You’re BrandNew Connect with your community Take a day and like Facebook pages Make Twitter Lists Add people to Circles on Google+ See what hashtags are popular and use them
    14. 14. Branding when You’re BrandNew Some New Sites to check out Vine, http://vine.co/ Short videos that loop GetGlue Check-in and talk about TV shows

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