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Digital Journalism Education Teach-A-Thon | Why UX Design Matters | Journalism Interactive Conference 2013 | journalisminteractive.com/2013/
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Digital Journalism Education Teach-A-Thon | Why UX Design Matters | Journalism Interactive Conference 2013 | journalisminteractive.com/2013/

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PRESENTER: Michael Humphrey, Colorado State University …

PRESENTER: Michael Humphrey, Colorado State University

DESCRIPTION: Why UX Design Matters. Part of Journalism Interactive 2013 conference Teach-A-Thon. Educators were given 5 minutes to talk about curriculum ideas, tools, class assignments and more to help digital journalism educators. Journalisminteractive.com


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  • 1. User ExperienceDesign In Journalism Michael Humphrey Colorado State University
  • 2. User experience is not about the inner workings of a product or service. (Creator-centric) User experience is about how it works on the outside, where aperson comes into contact with it. (Consumer-centric) The Elements of User Experience Jesse James Garrett
  • 3. What is UX Used For? Discipline / Strategy / Philosophy WebsitesDevices Retail
  • 4. Could UX Apply In Journalism?Peter Moorville, 2004: The UX Honeycomb
  • 5. Could UX Apply In Journalism? Alex Gamela, 2011: JUX Honeycomb From Usable From Desirable From Accessible
  • 6. Arent We Doing This? Lets See ...
  • 7. User: Wants To Be Informed … Not Overwhelmed or Misinformed How much information is useful? What are the qualities of veritification that create a sense of credibility? (Anonymous source vs. Press conference.)
  • 8. User: Wants Organization … Not Clutter or Confusion How are they seeking the information? What format best fits breaking news? Sentence/grafs, lists, video, social media, liveblogs, all, none?
  • 9. User: Wants Interaction … Not Trolling (At Least Most) Free-for-all vs. Curated conversation? What does a user expect of information that they share?
  • 10. How Do We Find Out?Users & User Data A/B Testing, Surveys, Focus Groups Analytics (but be careful) Social/Comments Sentiment Meters Retention/Sentiment TestingUsability products Heat Map Analytics Mouse Tracers Navigation Flow AnalyticsFlowcharts/Checklists Create procedures for certain news Reflect results of UX research
  • 11. How do we apply UX in the classroom? Three ideas:  Spend a section of your class turning the students into users/testers.  Have students apply two very different approaches to a project and conduct an A/B test.  Bring a focus group of users verbally critique a group project.