Dr Robert Phaal - How to keep the technology management activities up and running

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How to keep the technology management activities up and running
Best Practice Workshop: Technology Roadmapping
Brno, 5 February 2013
Dr Robert Phaal (Centre for Technology Management)

Published in: Business, Technology
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Dr Robert Phaal - How to keep the technology management activities up and running

  1. 1. Best Practice Workshop: Technology Roadmapping Brno, 5 February 2013 How to keep the technology management activities up and running Dr Robert Phaal Centre for Technology Management Roadmapping challenges 50 Response (%) 45 40 35 30 25 20 15 10 5 0 Starting up the TRM process Developing a robust TRM process Roll-out of the TRM process Keeping the TRM process 'alive' on an ongoing basis Other Source: CTM survey, 1999
  2. 2. Top 6 roadmapping success factors Response (%) 0 10 20 30 40 50 60 70 80 Clear business need Commitment from senior management Right people / functions were involved Desire to develop effective business processes Company culture & politics supportive Timing of initiative was appropriate Source: CTM survey, 1999 Key principles Key principles for industrially relevant toolkits: • Human-centric • Workshop-based • Neutrally facilitated • Lightly processed • Modular • Scalable Kerr et al., 2013 • Visual • Keep it simple! • Align with process, decisions and budget allocation • Focus on process (supporting dialogue) • Clear ownership (content & process)
  3. 3. Software for technology roadmapping (After PowerPoint, Word & Excel) Richard Albright’s Roadmapper’s Workbench www.albrightstrategy.com – Free! www.sopheon.com Accolade Roadmapping www.sharpcloud.com www.lets-focus.com Visual Management Room (aerospace business unit) High Level Overview Wall Team Level Wall Shared Resources Wall
  4. 4. Thank you Questions?

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