How to keep the technology management activities up and running Best Practice Workshop: Technology Roadmapping Brno, 5 February 2013 Dr Robert Phaal (Centre for Technology Management)

1. Best Practice Workshop:
Technology Roadmapping
Brno, 5 February 2013
How to keep the technology
management activities up and running
Dr Robert Phaal
Centre for Technology Management
Roadmapping challenges
50
Response (%)
45
40
35
30
25
20
15
10
5
0
Starting up
the TRM
process
Developing a
robust TRM
process
Roll-out of
the TRM
process
Keeping the
TRM process
'alive' on an
ongoing
basis
Other
Source: CTM survey, 1999

2. Top 6 roadmapping success factors
Response (%)
0
10
20
30
40
50
60
70
80
Clear business need
Commitment from senior management
Right people / functions were involved
Desire to develop effective business processes
Company culture & politics supportive
Timing of initiative was appropriate
Source: CTM survey, 1999
Key principles
Key principles for industrially relevant toolkits:
• Human-centric
• Workshop-based
• Neutrally facilitated
• Lightly processed
• Modular
• Scalable
Kerr et al., 2013
• Visual
• Keep it simple!
• Align with process, decisions and budget allocation
• Focus on process (supporting dialogue)
• Clear ownership (content & process)

3. Software for technology roadmapping
(After PowerPoint, Word & Excel)
Richard Albright’s Roadmapper’s Workbench
www.albrightstrategy.com – Free!
www.sopheon.com
Accolade Roadmapping
www.sharpcloud.com
www.lets-focus.com
Visual Management Room
(aerospace business unit)
High Level Overview Wall
Team Level Wall
Shared Resources Wall

4. Thank you
Questions?