Elaine Mulholland

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Elaine Mulholland

  1. 1. Evidence based practice: promotion and tips on how to raise FE e-book usage figures Elaine Mulholland St Mary’s University College Belfast 1
  2. 2. PROMOTION PROMOTION PROMOTION 2
  3. 3. Promotion and Tips: Accessing e-books ★ Add e-books to the Library Catalogue: (Marc records/import) ★ Make e-books visible/accessible ★ Signpost & promote e-books on the catalogue, e.g. use an icon ★ E-books are an ideal opportunity to raise the profile of your library, e.g. demonstrate the accessibility of e-books for inspections ★ Extend the variety of places where users can access e-books, e.g. link to VLE  3
  4. 4. Benefits of e-books ★24/7 access: the flexibility to access anyplace, anytime and anywhere ★Functionality: search, cut-and-paste, automatic citation, TOC, highlight text, text to speech, etc. ★Accessible via PC and mobile devices ★Portability ★Time saving ★Personalisation: save searches ★Benefits for learners with disabilities ★Benefits for distance learners working from home 4
  5. 5. Specific e-book benefits ★Highlight text ★Tools: Copy, print, definitions etc. ★Automatic Citation
  6. 6. Promotion and Tips ★ JISC funded e-books: spreadsheet of titles, by Subject ★ On-going Project: make e-book titles live links (start with the most popular subjects) ★ Ensure subject headings on spreadsheet stand out ★ Email to lecturing staff/users 6
  7. 7. E-mail with a difference
  8. 8. Promotional Target Sheet: 8
  9. 9. Information Guides: Logging on/getting Started 9
  10. 10. ★e-books have no value if they are not used ★In today’s impatient two-click culture, users will use the web if there are barriers to e-books ★Offer clear routes to e-books STOP the Barriers... Make the invisible discoverable ★Students show little understanding of the distinction between the e-resources provided via their University or via the open web 10
  11. 11. Promoting and embedding e-books ★ Active promotion leads to higher use ★ Promotion requires initial effort e.g. inputting live links etc. ★ Get in touch with ebrary to incorporate your logo/branding ★ Sell your e-book service! ★ Subject specific bookmarks advertising e‐books ★ Put stickers on the hard copy etc. ★ “Colleges need to develop a strategy for raising awareness of all types of e-books and developing academic literacy. Teaching staff should also be encouraged to engage more actively in pointing out to students the range of high quality free and paid for e-book content that is available.” (JISC Observatory Project ,JISC Collections, 2009, p. 27). If you have used e-books from your university library how did you first find out about them? Download /view the usage statistics for your college e.g. email to users/staff with the most popular titles 11 
  12. 12. What next? ★ Challenges for Libraries: provide clear access routes to e-content ★ Discovery   of e-content: needs to be made as simple as possible 12
  13. 13. Thank you Quic k Time™ and a dec ompres s or are needed to s ee this pic ture. Elaine Mulholland St Mary’s University College Belfast 13
  14. 14. References • JISC (2009) JISC national e-books observatory project: key findings and recommendations (final report), Available at: http://www.jisccollections.ac.uk/Reports/e-books-observatory-project-final-report/JISCnational-e-books-observatory-other-reports/ (Accessed: 19th November 2013). • Google Images • Wordle

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