Landing Page Best Practices

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    Landing Page Best Practices - Presentation Transcript

    1. Landing Page Best Practices James Hipkin 415-505-0632
    2. LP Best Practices Why it’s important? • In addition to depressing response the following also diminishes goodwill: ✓ Hiding info I want ✓ Punishing me for not doing things your way ✓ Asking me for info you don’t really need ✓ Shucking and jiving me ✓ Putting sizzle in my way ✓ Looking amateurish
    3. LP Best Practices Why it’s important? • In addition to improving response the following also improves goodwill: ✓ Know what people want to do and make it obvious and easy ✓ Tell me what I want to know ✓ Save me steps whenever you can ✓ Put effort into it ✓ Know what questions I’m likely to have, and answer them

    + James HipkinJames Hipkin, 2 years ago

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    A high level view of Landing Page dos and don\'ts

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