Landing Page Best Practices

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Landing Page Best Practices James Hipkin 415-505-0632
LP Best Practices Why it’s important? • In addition to depressing response the following also diminishes goodwill: ✓ Hiding info I want ✓ Punishing me for not doing things your way ✓ Asking me for info you don’t really need ✓ Shucking and jiving me ✓ Putting sizzle in my way ✓ Looking amateurish
LP Best Practices Why it’s important? • In addition to improving response the following also improves goodwill: ✓ Know what people want to do and make it obvious and easy ✓ Tell me what I want to know ✓ Save me steps whenever you can ✓ Put effort into it ✓ Know what questions I’m likely to have, and answer them

+ James Hipkin, 2 years ago