Comunidades de práctica ocu
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Comunidades de práctica ocu



« Communities of practice »,

« Communities of practice »,
How to transform the ideas into action? . A real experience



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    Comunidades de práctica ocu Comunidades de práctica ocu Presentation Transcript

    • « Communities of practice », How to transform the ideas into action?
    • Development of ideas Knowlege & Competence s Environment Management Competence s Generation of ideas Open innovation
    • 12 end 9 Ongoing 25 total 4 Ongoing Dpt. New 7 Traditional approach 2?
    • How to move them from words to action? We have ideas, but…
    • What if the problem is not people?
    • Formal structure Formal processes Formal roles Formal relations
    • « Natural » structure Collective inteligence Collaboration Flexibility New roles
    • What have we done?
    • We have created “Communities of Practice” (Cops) “Groups of people, self-governing, aligned to strategic imperatives, which share the challenge of creating shared value, generate knowledge and increase skills” Humbert-Saint-Ong
    • o built with a specific methodology. o aligned with the «formal » organization o with their own processes and structure o with engaged people « Communities of Practice » are organized groups,
    • Our Cop’s
    • Admin, 1 SAI, 3 CMIS, 1 BT, 6 Marketing, 4 I&S, 13 Prod. & GGSS, 3 HR, 2 18,8% of the workforces (33 people) is engaged in the Cops
    • Developper Web Developper Web Designer Local Manager Editor Admin. Coordinator PO Technician All the functions are present
    • Investigate, develop a minimum viable product of consumer smart tv channel. To study and measure this new way that will give us visibility, position, and in which we still do not have competition, we will be first movers. The Smart Tv Cop Project: GOAL: DEADLINE: 01/06/2014
    • The Gamification Cop Project: Analyze, define, develop and implement gamification techniques that allow us to reach younger customers, highly influenced by new technologies (smartphones, apps), in a playful way, maximizing the diffusion. 20/06/2014 (for a prototype) GOAL: DEADLINE:
    • Number of Cops Participants in Cops Intrapreneurs Results of Cops Cost Quantitative Critical success factors I 2013 = 2; 2014 = ? 2013 = 33; 2014 = ? 2013 = 6; 2014 = ? 2014 = ? 2014 = ?
    • Empowerment Engagement Talent management Transformation Knowledge management Qualitative Critical success factors II
    • “Intangible” results
    • “Things, sometimes will work and sometimes won’t, but we will hardly find the answers in the boxes of a checklist” Maria Jesús Salido