We have created
“Communities of Practice” (Cops)
“Groups of people, self-governing, aligned to
strategic imperatives, which share the
challenge of creating shared value, generate
knowledge and increase skills”
o built with a specific methodology.
o aligned with the «formal » organization
o with their own processes and structure
o with engaged people
« Communities of Practice » are organized groups,
Prod. & GGSS, 3
18,8% of the workforces (33 people)
is engaged in the Cops
All the functions are present
Investigate, develop a minimum viable product of consumer smart
tv channel. To study and measure this new way that will give us
visibility, position, and in which we still do not have competition, we
will be first movers.
The Smart Tv Cop Project:
The Gamification Cop Project:
Analyze, define, develop and implement gamification techniques that
allow us to reach younger customers, highly influenced by new
technologies (smartphones, apps), in a playful way, maximizing the
20/06/2014 (for a prototype)
Critical success factors I
2013 = 2; 2014 = ?
2013 = 33; 2014 = ?
2013 = 6; 2014 = ?
2014 = ?
2014 = ?