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Do Facebook & Twitter work for Branding?
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Do Facebook & Twitter work for Branding?

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This is the presentation I made for Avon Cosmetics explaining the benefits and opportunities of including Facebook & Twitter into their traditional Marketing actions

This is the presentation I made for Avon Cosmetics explaining the benefits and opportunities of including Facebook & Twitter into their traditional Marketing actions

Published in: Business, Technology

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Transcript

  • 1.  
  • 2.
    • People don’t believe in traditional publicity anymore
    94% of people who use Internet use it as an essential tool for searching information In Spain 70% of people believe all the information that they read in Internet New Consumer Trends
  • 3. *Study of AGOF (Germany) Internet Users Trends*
  • 4.
    • Internet = Solid Advertising Platform for Cosmetics
    • 73,7% of Internet users are interested in Cosmetics
    • Cosmetics buyers use it for:
      • Buying (18,3%)
      • Searching information (39,9%)
    • 48% of men are already interested in Cosmetics and parfums
    • 78,5% of Internet users seduced by Cosmetics have between 14-49 years old
    *Study of AGOF (Germany) Internet Users Trends*
  • 5. TRADITIONAL MARKETING vs. SOCIAL ENGAGEMENT
  • 6.
    • Traditional Communication
    • Monologue
    • Unidirectional
    • Push
    • Intrusive
  • 7.
    • Traditional Communication
    • Monologue
    • Unidirectional
    • Push
    • Intrusive
    • Social Media
      • Conversation
      • Bidirectional
      • Permisive
      • Engagement
  • 8.
    • Traditional
    Social Engagement Social
  • 9.
    • Traditional
    Social Engagement Social We have two ears and one mouth to listen twice as much as we speak Social Media Principle
  • 10.
    • Traditional
    Social Engagement Social
  • 11.
    • Traditional
    Social Engagement Social
  • 12.
    • Traditional
    Social Engagement Social
  • 13. 2.0 World
  • 14. 2.0 World
  • 15. Content pulled from Social Media
  • 16. Content pulled from Social Media
  • 17.  
  • 18. World Map of Social Networks
  • 19. Facebook is the number 1 World Map of Social Networks
  • 20. Facebook users growth August 2008 January 2009 April 2009 July 2009 September 2009 December 2009 February 2010 June 2010 100 million 150 million 200 million 250 million 300 million 350 million 400 million 500 million
  • 21. Facebook compared with countries Facebook USA Russia Japan Germany UK 500 million 308 million 141 million 127 million 81 million 61 million If Facebook was a country it would be the 3th in the World
  • 22. facebook Facebook has more Page Views than the next 100 biggest Web Sites Together
  • 23. The average facebook user
    • Average user has 130 friends
    • About 70% of Facebook users are outside the United States
    • There are more than 100 million active users currently accessing Facebook through their mobile devices
    *http://www.facebook.com/press/info.php?statistics
    • 50% log on to Facebook in everyday
    • Connected to 60 pages, groups and events
    • Creates 70 pieces of content each month
    People Activity
  • 24. Age distribution 75% of users are older than 25 82% of users are older than 25
  • 25. Who is in facebook?
  • 26. Who is in facebook?
  • 27. Who is in facebook?
  • 28. Who is in facebook?
  • 29. Who is in facebook?
  • 30. Does facebook work for branding?
    • More than 250.000 websites integrated
    • Top 100 websites have integrated with Facebook
  • 31. Does facebook work for branding?
    • More than 250.000 websites integrated
    • Top 100 websites have integrated with Facebook
  • 32. Does facebook work for branding?
    • More than 250.000 websites integrated
    • Top 100 websites have integrated with Facebook
  • 33. Customers Employees
  • 34. COMPANY FANS Customers Employees
  • 35. COMPANY FANS Customers Employees Communication Interaction BUZZ
  • 36. COMPANY FANS Customers Employees Communication Interaction BUZZ SEGMENTATION BRAND AWARENESS IMPROVE BUSINESS
  • 37. Benefits of a facebook Page Communication Engagement Segmentation Promotion Improve Business
  • 38. Benefits of a facebook Page Communication Engagement Segmentation Promotion Improve Business Events News Videos Links Discussions … Habits Interests Geography Languages Demographic Brand Awarenness Influence in brands Attendance at events Responses to challenges Increase fans, followers & friends Comments & Number of interactions Customer satisfaction Volume of customer feedback Visitor retention Wiki contributors Suggestions Employees reached (for internal programs)
  • 39. Benefits of a facebook Page
    • Increase Purchase consideration
    • Increase Market share
    • Savings per customer assisted through direct social media interactions compared to other channels (e.g., call centers)
    • Savings generated by enabling customers to connect with each other
    • Costs saved from not spending on traditional media
    • Job applications received
  • 40. IDEAS FOR YOUR FACEBOOK PAGE
  • 41. Interaction
  • 42.
    • Upload your picture
    Interaction
  • 43.
    • Upload your picture
    Interaction Opinions & Suggestions
  • 44.
    • Upload your picture
    Interaction Opinions & Suggestions Sharing Multimedia Material
  • 45. Information about:
  • 46.
    • Events
    • Corporative News
    • Social Commitment
    • Future projects
    • Global Data
    • Newness
    Information about:
  • 47. Events The largest Make up Party
  • 48. Corporative News
  • 49. Social Commitment
  • 50. Global Data
  • 51. New Products Wrap yourself in seduction The favourite Hollywood Stars Fashion Designer
  • 52. Category Events
  • 53.  
  • 54. Who are you talking to?
  • 55. Who are you talking to? Customers Workers Public Profile Private Profile
  • 56.
    • Free Communication
    • Feedback
    • Promotion
    • Brand Awareness
    • Debate
    Who are you talking to? Customers Workers Public Profile Private Profile
  • 57.  
  • 58. Write your name and upload your picture
  • 59. Avon xxx
  • 60. Avon xxx Start writing and following people
  • 61. Avon xxx
  • 62. People interested in your tweets will easily find you
  • 63. People interested in your tweets will easily find you
  • 64.  
  • 65. Social Brand Principles
  • 66. Benefits from Social Media INTERACTION ADAPTATION LOYALTY INCREASE SALES