ITALY LAND OF ART , FOOD AND FASHION…….!! GROUP MEMBERS: Divya More - 141 Nandini Chaturvedi - 143 Fagun Mittal - 155 Rohansingh Chouhan - 156 Vivek Jhala - 175
FACT FILE.• Official Name : The Italian Republic• Capital : Rome• Population : 60.4 million and is the 6th most populous country in Europe• Official language: Italian• Territory : 301,338 km2• Has a temperate seasonal climate• Italy President — Giorgio Napolitano
WHAT IS ITALY FAMOUSFOR????ITALY IS THE LAND OF FOOD , FASHION , ARCHITECTURE AND ART. •IT IS FAMOUS FOR THE PIZZA AND PASTA THAT ORIGINATED THERE. •IT IS FAMOUS FOR THE VARIOUS FASHION BRANDS AND COMPANIES •IT IS FAMOUS FOR THE ARCHITECTURAL BULIDINGS AND STRUCTERS. •IT IS FAMOUS FOR THE VARIOUS ARTISTS AND ARTS THAT CAME INTO EXISTENCE DURING THE RENAISSANCE ERA.
Geographical location• Located in south-central Europe• To the north it borders France, Switzerland, Austria and Slovenia along the Alps.• The south it consists of the entirety of the Italian Peninsula, Sicily, Sardinia and many other smaller islands.• The independent states of San Marino and the Vatican City are enclaves within Italy, whilst Campione dItalia is an Italian exclave in Switzerland.
Renaissance•The Renaissance was a cultural movement that spanned roughlythe 14th to the 17th century, beginning in Florence in the LateMiddle Ages and later spreading to the rest of Europe. •Humanism •Art •Science •Religion •Self-awareness
ROME• 11th-most-visited city in the world• most popular tourist attraction in Italy.• Its historic centre is listed by UNESCO as a World Heritage SiteVENICE• One of Europe’s most romantic cities• City stretches across 117 small islands• city has an average of 50,000 tourists a dayFLORENCE• Florence is one of the most important Renaissance architectural and art centers.• Its historic centre was declared as world heritage site by UNESCO• has several interesting museums with many famous paintings and sculptures and is sometimes regarded as the art capital of Italy
ITALIANS• People in Italy are predominately Roman Catholic.• Italy also has mature Protestant and Jewish communities along with a growing Muslim immigrant community.• 93% of the population are native Italian speakers.• Around 50% of the population speak a regional dialect as mother tongue.• Do not expect quick decisions or actions to take place, as the Italian bureaucracy and legal systems are rather slow.
Italian Society & CultureItalian Family Values •The family is the centre of the social structure and provides a stabilizing influence for its members. •In the north, generally only the nuclear family lives together; while in the south, the extended family often resides together in one house. •The family provides both emotional and financial support to its members.
RELIGION.• The primary religion in Italy is Roman Catholic.•There are more Catholic churches per capita in Italy than in anyother country.•Although church attendance is relatively low, the influence ofthe church is still high.•Many office buildings will have a cross or a religious statue inthe lobby.•Each day of the year has at least one patron saint associatedwith it.•Children are named for a particular saint and celebrate theirsaints day as if it were their own birthday.•Each trade and profession has a patron saint.•The church promulgates hierarchy, which can be seen in allItalian relationships.•They respect and defer to those who are older, those who haveachieved a level of business success, and those who come fromwell-connected families
Etiquettes in ItalyMeeting Etiquette•Greetings are enthusiastic yet rather formal.•The usual handshake with direct eye contact and a smile suffices betweenstrangers.•Once a relationship develops, air-kissing on both cheeks, starting with theleft is often added as well as a pat on the back between men.•Wait until invited to move to a first name basis.•Italians are guided by first impressions, so it is important that youdemonstrate propriety and respect when greeting people, especially whenmeeting them for the first time.•Many Italians use calling cards in social situations. These are slightlylarger than traditional business cards and include the personsname, address, title or academic honors, and their telephone number.
Gift Giving Etiquette•Do not give chrysanthemums as they are used atfunerals.•Do not give red flowers as they indicate secrecy.•Do not give yellow flowers as they indicate jealousy•If you bring wine, make sure it is a good vintage.Quality, rather than quantity, is important.•Do not wrap gifts in black, as is traditionally amourning color.•Do not wrap gifts in purple, as it is a symbol of badluck.•Gifts are usually opened when received.
Dining Etiquette and Table Manners.If invited to an Italian house:. If an invitation says the dress is informal, wear stylish clothes that arestill rather formal, i.e., jacket and tie for men and an elegant dress forwomen.. Punctuality is not mandatory. You may arrive between 15 minutes late ifinvited to dinner and up to 30 minutes late if invited to a party.. If you are invited to a meal, bring gift-wrapped such as wine orchocolates.. If you are invited for dinner and want to send flowers, have themdelivered that day.
Remain standing until invited to sitdown. You may be shown to aparticular seat.. Table manners are. Follow the lead of the hostess. Thehost gives the first toast.. An honored guest should return thetoast later in the meal.. Women may offer a toast.. Always take a small amount atfirst so you can be cajoled intoaccepting a second helping.. Do not keep your hands in your lapduring the meal; however, do notrest your elbows on the table either.. It is acceptable to leave a smallamount of food on your plate.. Pick up cheese with your kniferather than your fingers.. If you do not want more wine, leaveyour wineglass nearly full.
Conversations•Italians much prefer face-to-facecontact, so it is important for thebusiness person to spend time inItaly developing the relationship.•The Italian business colleaguesare eager to know somethingabout the other party as a personbefore conducting business withhim/her.
Business Cards . Business cards are exchanged after the formal introduction.. To demonstrate proper respect for the other person, look closely at their businesscard before putting it in your card holder.. It is a good idea to have one side of your business card translated into Italian.. If you have a graduate degree, include it on your business card.. Make sure your title is on your card. Italians like knowing how you fit within yourorganization.Dress Etiquette. Dressing well is a priority in Italy.. Men should wear dark colored, conservative business suits.. Women should wear either business suits or conservative dresses.. Elegant accessories are equally important for men and women.
Business Meeting Etiquette• Appointments are mandatory and should be made in writing (in Italian) 2 to 3 weeksin advance.•Reconfirm the meeting by telephone or fax (again in Italian).•Many companies are closed in August, and if they are open many Italians takevacations at this time, so it is best not to try to schedule meetings then.•In the north, punctuality is viewed as a virtue and your business associates will mostlikely be on time.•Have all your printed material available in both English and Italian.•Hire an interpreter if you are not fluent in Italian.•It is common to be interrupted while speaking or for several people to speak at once.•People often raise their voice to be heard over other speakers, not because they areangry.•Although written agendas are frequently provided, they may not be followed. Theyserve as a jumping off point for further discussions.•Decisions are not reached in meetings. Meetings are meant for a free flow of ideas andto let everyone have their say.
Business Negotiation. In the north, people are direct, see time as money, and get down to business afteronly a brief period of social talk.. In the south, people take a more leisurely approach to life and want to get to knowthe people with whom they do business.. Allow your Italian business colleagues to set the pace for your negotiations. Followtheir lead as to when it is appropriate to move from social to business discussions.. Italians prefer to do business with high-ranking people. Italians respect power andage.. Never use high-pressure sales tactics.. Adhere to your verbal agreements.. Heated debates and arguments often erupt in meetings.. Haggling over price and delivery date is common.. Decisions are often based more on how you are viewed by the other party than onconcrete business objectives.
Relationships & Communication • Italians prefer to do business with people they know and trust •Italians much prefer face-to-face contact, so it is important to spend time in Italy developing the relationship. •Your business colleagues will be eager to know something about you as a person before conducting business with you. •Demeanor is important as Italians judge people on appearances and the first impression you make will be a lasting one. •Take the time to ask questions about your business colleagues family and personal interests, as this helps build the relationship •Italians are extremely expressive communicators. They tend to be wordy, eloquent, emotional, and demonstrative, often using facial and hand gestures to prove their point.
FAMOUS BUSINESSORGANISATIONS .•FERRARI•LAMBORGHINI•PRADA•GUCCI•DOLCE AND GABANA
Conclusion•When a business person is interacting with people from around the world, itis important to understand the culture and etiquette of the people aroundhim/her.•By taking the time to learn a bit about how people do business in othercountries, he/she will be better at building good professional relationships.•Italy, a country of remarkable beauty and varying regionalcharacteristics, is unmistakably a place of cultural achievement andhistorical pride.