Digital Generation
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Digital Generation



A look at millenials, who they are, the emerging technologies they're using, how social media is being used in the workplace and some guesses at the future of technology.

A look at millenials, who they are, the emerging technologies they're using, how social media is being used in the workplace and some guesses at the future of technology.



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  • Sold more than $200 million worth of Flip cams

Digital Generation Digital Generation Presentation Transcript

  • The digital generation
    “The digital generation is an unprecedented force to change every institution in society. The question is – ‘Are you ready?’”
    -- Don Tapscott, author of Wikinomics, Growing up Digital & Grown Up Digital
  • Roadmap
    Who am I?
    Who are millennials?
    Emerging technologies
    Social media in the workplace
    Applying the NETS standards
    The future…
  • Who am I?
    Kansas City Royals
    Social media
    Irish setters
  • I grew up with…
  • College brought many 1sts
    • 1st laptop computer
    • IBM Thinkpad (my dad worked there)
    • 1st e-mail address
    • 1st Ethernet cable
    • I had never had Internet access 24/7 before
    • 1st AOL buddies
    • A new way to communicate with friends
  • But most memorable…
    • 1st look at how the Web would change journalism and communication
  • Today
  • Who are millennials?
  • The Digital Generation
    • 30 and under
    • Been using social media since college or before
    • Technology trend setters – Older generations adopt technology to stay in touch (Ask me why my 72-year-old stepmom is on Facebook)
    • They blog, friend and tweet just as they eat, drink and sleep
    • Future students, employees and customers
    “The digital generation is an unprecedented force to change every institution in society. The question is – ‘Are you ready?’”
    - Don Tapscott, author of Wikinomics, Growing up Digital and Grown Up Digital
  • The millennial student
  • Who are they?
    Opportunity driven
    Overly assertive
    Source: Clara Miller/Morningstar Communications
  • More millennials: numbers
    • No precise dates for this Gen
    • Most say early 1980s to mid 1990s
    • Also called Gen Y
    • More than 100 million
    • 1/3 larger than baby boomers
    • 70 percent
    • Millennials that plan to attend college
    • 51 million
    • Entered workforce in Europe in 2008
    Sources: Wikipedia, Porter/Novelli Worldwide, BNet
  • MillenNial mindset
    Sources: Clara Miller, Morningstar
  • More millennials: Technology
  • More millennials: Social Media
  • The Networked Student
  • Emerging technologies
    • So, which technologies are emerging?
    • Texting
    • Twitter
    • Facebook
    • YouTube
    • Blogs
    • Cell phones/Applications
    • Research 2.0
    • Kindle
    • Flip video cameras
    • And content sharing in general
  • Texting
    • 13-17 yr olds sent 436 texts a month in 2007
    • What a difference two years makes!
  • Extreme texting???
  • Twitter
    • First of all:
    • What is it?
    • Why would anyone use it?
    • Why does anyone care what I’m doing?
  • Twitter
    • What Twitter is:
    • A place to find community
    • An online networking event
    • A chance to build your personal brand
    • The place where texting in the classroom actually makes sense
  • Twitter stats
    • 11% of adults use Twitter, update status
    • Average age of a Twitter users is 31
    • About 19% of adults 18-24 have used Twitter & about 20% of adults 25-34 have used Twitter
    • Drops to 10% for 35-44
    • Less affluent adults use twitter more often
    • Correlates with fact that most “tweeters” trend toward Gen Y
    • 75% of Twitter users connect to the Internet wirelessly
    • More than 82% have a cell phone and send text messages from it
    Sources: Pew Internet study
  • Facebook
  • Facebook stats
  • YouTube
  • YouTube stats
    • 3rd most trafficked site on the Web
    • 2nd most popular search engine
    • Not a search engine
    Sources: ComScore, Mike Lundgren (VML) and Brian Solis (FutureWorks)
  • Blogs
  • Blog stats
  • Wireless phones/apps
    • Hero devices
    • iPhone (AT&T)
    • Almost 1.5 billion downloads
    • Palm Pre (Sprint)
    • More than 1 million
    • G1 and G2 Android (T-mobile)
    • More than 3 million as of last fall
    • Blackberry Bold/Tour (Verizon)
    • RIM won’t disclose at this time
  • All about the apps
  • Anyone for pizza?
  • Research 2.0
    • Slideshare
    • People upload, view, comment on and share presentations
  • Research 2.0
    • Scribd
    • White paper social network – share, comment, favorite
  • Kindle
  • Kindle Stats/use
  • Flip video cameras
  • Flip Video Camera Video
  • Content sharing
  • Social media in the workplace
  • What do college profs say?
    • Nicole Trembley
    • Taught social media class at Drake
    • Meeting expectations: Face-to-face (boomers) vs online (millennials)
    • Beverly Macy
    • Teaches social media marketing at UCLA
    • Sees need for education of how social media changing workplace
    • Gravity Summit
    • Barbara Nixon
    • Teaches Making Connections: Facebook & Beyond at Maryland
    • Calls millennials “not as tech savvy as we are led to believe”
    • KC/IABC student career fair
    • Students get multi-tasking, social media on a personal level only
    • Is an opportunity to teach students how daily social media interaction can be applied at work
  • Edelman Trust Barometer
    What is it?
    • 30-minute telephone survey
    • 4,475 people in 20 countries on five continents
    • Between November 5 and December 14, 2008
    • 2 demos: 1,075 people 25-34, 3,400 35-64
    Images courtesy of
  • Who do you trust?
  • “They” use social media
    • Who are they?
    • 10 million total Wikipedia articles
    • 100 million YouTube videos viewed per day
    • 900,000 blog posts per 24 hours
    • 3 million tweets per day
    • 2.6 billion minutes spent on Facebook daily
    • Source:
  • Sprint cares about social media
  • Ford case study
    Sources: Shel Holtz
  • United Breaks Guitars
  • Southwest Doesn’t…
  • Sprint’s social media vision
    • Then…
    • Product Dev and WiMAX teams were playing around with Jive Clearspace as a blog and collaboration platform and were willing to share.
    • We saw multiple employee communications issues on the horizon that could benefit from dialogue.
    • First used in small group settings among early adopters/social media advocates.
    • Launched to the enterprise on May 29, 2008.
    • Began with 50 communities in May 2008.
    • Now…
    • 47 percent increase in visits in first six months and still rising month after month.
    • More than 350 communities, about 770 personal blogs, 310 community blogs, 2,056 blog posts, 1,100 discussion threads.
    • Average of 3,000 visits per day.
    • Now included in overall intranet stack.
  • Employees respond to social media
    • IABC 2009 Employee Engagement survey
    • Almost 1,500 respondents
    • Majority from North America, but feedback worldwide
    • Individual contributor to CEO, largest % manager level
    Images courtesy
  • Activate brand inside out
    • In place of “the voice of authority,” they [employees, clients and partners] demand proof of authenticity … We will need to help the organization empower and enable our people to communicate with one another, to make decisions and to act on their own ideas and opportunities. – The Authentic Enterprise – Arthur W. Page Society
    • Blur lines between Sprint Space (internal blog) and i-Connect (company-wide intranet), ratchet up activity to drive authenticity and engage key employee influencers:
    • Activate our brand from the inside out.
    • Make employees active participants in revolutionizing the customer experience by tapping collective wisdom, acting on what we learn.
    • Spread optimism at new speeds.
    • Connections at all levels, idea generation, propagate hope.
    • Use employee communications as a key driver of high performance.
    • Drive confidence in leadership at all levels.
    • Deliver the “why” behind decision-making in a two-way conversation.
    • Demonstrate accountability.
    • Decrease communications clutter and reach employees in ways they’ve embraced outside of work.
  • High level issues
    • Pertinent to all employees
    • Provide “the why” behind decisions
    • Help employees shape their “Sprint story”
    Images courtesy
  • Operational issues
    • Pertinent to frontline employees; relevant to all
    • Problems with or questions about device functionality
  • Web ninjas
  • Applying the NETS standards
    Creativity and Innovation
    Communication and Collaboration
    Research and Information Fluency
    Critical Thinking, Problem Solving and Decision Making
    Digital Citizenship
    Technology Operations and Concepts
  • Applying the NETS standards
    Creativity and Innovation
    • Students demonstrate creative thinking, construct knowledge, and develop innovative products and processes using technology.
    So, what do you think?...
    Students develop/storyboard look and functionality for wireless phone application that’s applicable to their class/major, partner with computer science class to create.
    Video time capsule predicting the how technology will impact learning experience in the future.
  • Applying the NETS standards
    Communication and Collaboration
    • Students use digital media and environments to communicate and work collaboratively, including at a distance, to support individual learning and contribute to the learning of others.
    So, what do you think?...
    Use Google docs wiki to share resources and research on a topic.
    Students build Facebook group around a certain topic (e.g. Going green) and make connections with students across the country, share tips, ask questions, create call to action (e.g. online petitions).
  • Applying the NETS standards
    Research and Information Fluency
    • Students apply digital tools to gather, evaluate, and use information.
    So, what do you think?...
    Access Slideshare to review the latest presentations on a certain topic, include applicable info in student presentations and then share those decks on Slideshare.
    Student search paper, presentation, thesis topics on Twitter, observe conversation, join and ask questions, and reference different SME perspectives as sources in class projects.
  • Applying the NETS standards
    Critical Thinking, Problem Solving and Decision Making
    • Students use critical thinking skills to plan & conduct research, manage projects, solve problems, & make informed decisions using appropriate digital tools & resources.
    So, what do you think?...
    Access and share timely blogs, news resources and reference materials (e.g. textbooks) all via the Kindle.
    Use Google blog search, Technorati, Digg and other content search/ranking sites to find most blogs with highest authority rankings, best reputation to use as sources in research.
  • Applying the NETS standards
    Digital Citizenship
    Students understand human, cultural, and societal issues related to technology and practice legal and ethical behavior.
    So, what do you think?...
    Students monitor the blogosphere – including blogs, Twitter, Facebook, YouTube – and share current events in technology with each other.
    Research legal blogs on Google blog search, search legal conversations on Twitter, social media policies companies have shared and collaborate on “Student social media and technology policy.”
  • Applying the NETS standards
    Technology Operations and Concepts
    • Students demonstrate a sound understanding of technology concepts, systems, and operations.
    So, what do you think?...
    Students teaching students video contest. Use Flip video cameras to film demos of “getting started” with social network (e.g. Facebook, LinkedIn) functionality.
    When professors/guest speakers cover application of technology and/or social media in classroom or workplace, encourage students to live tweet or blog as way to share concepts.
  • The future?
    Google Wave
  • Mobile, mifi and 4G
  • Android
  • Google Wave
    • What would e-mail look like if created today?
  • ?
    • Part of being prepared for the future is being prepared to react to the next best thing we didn’t see coming…
    Of course you could always ask the students .
  • Thank you…
    • Justin Goldsborough, Social Media Manager
    • Blog:
    • Twitter:
    • Facebook:
    • E-mail:
    • Let’s continue the conversation!