Ask five different communicators how they define integrated marketing communications and you're likely to get five different answers. I've never heard two people define it the same way.
How would you define it? Here's a look at Fleishman-Hillard's PESO model (Paid, Earned, Shared, Owned) for IMC. And 3 questions you can use to help make defining IMC easier.
Clipping is a handy way to collect important slides you want to go back to later.