5 social media trends to watch Presented for KU by Justin Goldsborough (@jgoldsborough) Justin Goldsborough email@example.com Twitter: @jgoldsborough Blog: www.justincaseyouwerewondering.com LinkedIn: http://www.linkedin.com/in/justingoldsborough 816.512.2236
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Today’s Agenda Social media landscape 5 trends to watch Business value of social media Listen or lose Content marketing Reaching the right people Blurring of media and social media 5 things you can do today Q&A
A company that specializes in pain relief finds itself in pain after its video targeted at moms backfires. Many influential moms begin tweeting their discontent with the brand, which has endured more than 1,000 negative tweets and ended up in the New York Time by the time it posts an apology 48 hours after the “uprising” begins. Case study No. 1
A customer accuses your airline of breaking his guitar and asks you to replace it. After a year of contacting your customer service team to no avail, this customer creates a YouTube video explaining his situation and the viewers begin piling up…in the thousands and eventually, millions. Case study No. 2
Two of your restaurant employees thought it would be funny to do some “gross” things with the food you serve in the kitchen and they filmed it, posted it online. The outcry online is strong and crosses multiple channels – YouTube, Twitter, Facebook, blogs. Your company has no official social media presence. Case study No. 3
Implications Five Things To Do Today Check out #prstudchat and #u30pro communities and follow at least one journalist contact on Twitter. Check out Gini’s, Shel’s, Chris’, Mitch’s or Sarah’s blog if you haven’t already. Google yourself and make sure you are “listening.” Keep practicing your writing and storytelling. Network, network, network!