Music Video History Jasmine GillSource - Wikipedia
In 1894 the first example of illustrated song was produced. As you may havenoticed illustrated song was used rather than music video and that because 1894this illustration was only images that related to the lyrics of Little Lost Childprojected onto a screen. This was the first step towards music videos.
The phonoscène was the forerunner of sound film. Aphonoscène is a combination of a chronophone sound 1902-1917recording with a chronograph film shot that involved actorslip-syncing the audio recording. The recording and film were The Phonoscène Erasynchronised by a mechanism patented by Léon Gaumontwhich was later presented in France in 1902.
In 1926, alongside "talkies" a lot of musical short films wereproduced, plus Vitaphone shorts, which was a sound film systemthat featured many bands, vocalists and dancers. This wasproduced by Warner Bros. In 1930 the first true musical videoseries, Spooney Melodies where it featured Art-Deco-styleanimations and a background with the film of the performersinging lasting approximately six minutes. Afterwards, animationartist, Max Fleischer introduced a series of sing-along cartoonscalled "Screen Songs" which involved inviting the audience tosing along to popular songs (similar to the modern day karaoke).This concept is still used today, particularly for the youngeraudiences e.g. High School Musical, but as cartoons and musicvideo progressed they started to feature popular artists toperform their songs on-camera and in live-action segmentsthroughout cartoons. Donald Clarke believed that films such asWalt Disneys Fantasia, Warner Brothers Looney Tunes and St.Louis Blues which features blues singer Bessie Smith was the 1926-1959ancestors of music videos. In the 1940s an early form of musicvideos were produces, these were one-song films called Talkies, Soundies &"promotional clips" which were made for the Panoram visualjukebox, these also were short films of musical selection whichgenerally involved a band on a movie-set bandstand. Musical Shortsfilms are important to the music video history as several well-known music videos have used the classic Hollywood musicals asmodels when creating their own, a well known example of this isMadonnas 1985 video for Material Girl which was modelledlike the staging of Diamonds Are A Girls Best Friend from thefilm Gentlemen Prefer Blondes, as well as Michael JacksonsThriller and Bad which was influenced by the stylised dance"fights" in the film West Side Story‘. In 1956 a segment of the SolHurok Music Hour on NBC was air, which included a conductedlive orchestra for the recording of the event, and then in 1957Tony Bennet was filmed walking along The Serpentine in Londonas the recording of his Stranger in Paradise was played, this wasthen played on UK and US televisions, but apparently it was in1959 the phrase music video actually first came about.
In 1961 Ozzie Nelson directed and edited "Travelin Man"by Ricky Nelson, this video featured videos of differentparts of the world which are mentioned in Jerry Fullerssong along with Nelsons vocals. Also in 1961, Sing-alongJubilee & Manny Pittson pre-recorded music audio for aCanadian show, where they would then go to a location 1960-1966and tape various visuals, which would include themusicians lip-syncing, they would then edit the audio Visual Intonationand video together. Most music numbers would be tapedin-studio, on stage, and in specific locations.
In 1967, Whitehead directed and aired a plot clip colourpromo clip for the Stones single We Love You, this clipfeatured sped up footage of the group recording in thestudio, with the clip concluding with the previously usedconcert version promo clip for Have You Seen YourMother, Baby.After 1969, the independent music movie clips went out of 1967-1973 -trend in replace with psychedelic music and style. Also inthe late 1960s bands preferred to perform on TV shows as Promotional Clipsthey believed it was more visually attractive.And in 1978 Denis Koufoudakis created EXIT. EXIT featured Grow In ImportanceBostons Foreplay/Long Time for its soundtrack and was arock video style short film. It was also one of the first filmsof its kind to be recognised at an international film festival.
British TV show Top of the Pops started playing musicvideos in the late 1970s, which helped increase a songsnumber of sales, as music videos became a huge part insales increase, such as for David Bowie. David Bowie gothis first UK number one due to director David Mallet as hecreated an eye catching promo for Ashes to Ashes. Othersuccess stories include Sparks (This Town Aint Big Enoughfor Both of Us), Madness, The Who, and Queen 1974-1980(Bohemian Rhapsody).Another British Rock music show The Old Grey Whistle Beginnings of MusicTest also produced a number of pioneering videos madeespecially for the program, artists included are Frank Television In The UKZappa, Led Zeppelin, Genesis, Pink Floyd and MikeOldfield.
In 1981, MTV was launched and began a 24/7 music ontelevision program. Due to this program and musicmarketing scheme, many important acts owe a great dealof their success to MTV such as Duran Duran andMadonna.In 1983, the most successful, influential and iconic musicvideo of all time was released. This was the 14-minute-long music video for Michael Jacksons song Thriller. Thisvideo set new standards for music video production as it 1981-1991cost $500,000 to film. Plus, alongside thriller Billie Jean &Beat It broke the barrier of not having African-American Music Videos Goingartists played on MTV.In 1984, MTV launched the MTV Video Music Awards Mainstream(VMAs), which is an annual awards even that would cometo underscore MTVs importance within the musicindustry.
In 1992, MTV began listing directors alongside the artistand song credits, which reflected that music videos hadincreasingly become an auteurs medium.In 1995, Romanek became notable for producing two ofthe three most expensive music videos of all time; 1992-2004Michael & Janet Jacksons Scream ($7 million) andMadonnas Bedtime Story ($5 million). Rise of the Directors
The earliest purveyors of music videos on the internetwere members of IRC-based group. In 1997, website iFilmwas produced, which hosted short videos, including musicvideos. Then in 1999 to 2001 Napster created a peer-to-peer file sharing sharing service, which allowed people toshare video files, such as music videos.In 2005, YouTube was launched, which made the viewingof online videos faster and easier to access compared toGoogle Videos, Yahoo! Video, Facebook and MySpace.These websites had a huge affect on the viewing of musicvideos as some artists success was based purely on theinternet, such as OK Go whose fame greatly increasedwith A Million Ways in 2005 and Here It Goes Again in2006, which was released In 2009, 30 Seconds To Marsreleased the music video to Kings and Queens onYouTube the same day of the singles release, where it has 2005-Presentreceived over one hundred million views, as well as beingone of the most downloaded videos ever to be featured The Internet Becomeson the iTunes Store. Due to this success the received fournominated 2010 MTV Video Music Awards and they werethe most nominated rock artist in VMA history for a whole Video Friendlyyear. Also in 2010, Lady Gagas music video Bad Romancemade headlines by becoming the most-viewed video onthe whole of the internet with 130million views (over 430million by 2011), but unfortunately for Gaga, JustinBiebers song Baby gained over 660 million views by late2011. Plus, VEVO, which is a music video website launchedby several major music publishers joined with YouTubeand Google to be the main advertising brand to hostmusic videos for signed artists.