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Think Like a Publicist,Think Like a Publicist,Act Like a JournalistAct Like a JournalistHenry MietkiewiczHenry Mietkiewicz...
Jewish General HospitalJewish General Hospital• A McGill University teachingA McGill University teachinghospitalhospital• ...
External InternalExternal InternalIN-HOUSEIN-HOUSEWritingWritingEditingEditingPhotographyPhotographyOUTSIDEOUTSIDEDesignDe...
How to … Do itHow to … Do it1.1. Find itFind it6.6. Spin itSpin it5.5. Sell itSell it4.4. Move itMove it3.3. Energize itEn...
How to … Do itHow to … Do it1.1. Find itFind it
1.1. Find itFind itAdopt an investigative strategyAdopt an investigative strategy
1.1. Find itFind itCultivate contactsCultivate contacts
1.1. Find itFind itPhone vs. in-person contactPhone vs. in-person contact
1.1. Find itFind itFollow your curiosityFollow your curiosity
1.1. Find itFind itLook with “new” eyesLook with “new” eyes
1.1. Find itFind itAdapt from otherAdapt from othermagazines and web sitesmagazines and web sitesStealSteal
1.1. Find itFind itResult: TrustResult: Trust
How to … Do itHow to … Do it1.1. Find itFind it
How to … Do itHow to … Do it1. Find it2.2. Check itCheck it
2.2. Check itCheck itAssemble an Editorial GroupAssemble an Editorial Group
2.2. Check itCheck itUse an audio recorder … sparinglyUse an audio recorder … sparingly
2.2. Check itCheck itDon’t trust Spell CheckDon’t trust Spell Check
2.2. Check itCheck itDevelop your own index and style guideDevelop your own index and style guide
2.2. Check itCheck itVerify with in-house expertsVerify with in-house experts
How to … Do itHow to … Do it1. Find it2.2. Check itCheck it
How to … Do itHow to … Do it3.3. Energize itEnergize it2. Check it1. Find it
3.3. Energize itEnergize itWrite distinctively for immediacyWrite distinctively for immediacy
3.3. Energize itEnergize itDemystify and simplifyDemystify and simplify
3.3. Energize itEnergize itFind the target … and shoot!Find the target … and shoot!
3.3. Energize itEnergize itFind the target … and shoot!Find the target … and shoot!
3.3. Energize itEnergize itUse humour … cautiouslyUse humour … cautiously
How to … Do itHow to … Do it3.3. Energize itEnergize it2. Check it1. Find it
How to … Do itHow to … Do it4.4. Move itMove it3. Energize it2. Check it1. Find it
4.4. Move itMove itThe deadline is todayThe deadline is today
How to … Do itHow to … Do it4.4. Move itMove it3. Energize it2. Check it1. Find it
How to … Do itHow to … Do it5.5. Sell itSell it4. Move it3. Energize it2. Check it1. Find it
5.5. Sell itSell itMake the most of photographyMake the most of photography
5.5. Sell itSell itMake the most of graphic designMake the most of graphic design
5.5. Sell itSell itMake the most of graphic designMake the most of graphic design
5.5. Sell itSell itMake the most of graphic designMake the most of graphic design
5.5. Sell itSell itMake the most of (celebrity) tie-insMake the most of (celebrity) tie-ins
How to … Do itHow to … Do it5.5. Sell itSell it4. Move it3. Energize it2. Check it1. Find it
How to … Do itHow to … Do it1. Find it6.6. Spin itSpin it5. Sell it4. Move it3. Energize it2. Check it
6.6. Spin itSpin itCapitalize on human interest … in all mediaCapitalize on human interest … in all media
6.6. Spin itSpin itCapitalize on human interest … in all mediaCapitalize on human interest … in all media
How to … Do itHow to … Do it1.1. Find itFind it6.6. Spin itSpin it5.5. Sell itSell it4.4. Move itMove it3.3. Energize itEn...
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Hcpra 2013   think like a publicist, act like a journalist
Hcpra 2013   think like a publicist, act like a journalist
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Hcpra 2013 think like a publicist, act like a journalist

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Transcript of "Hcpra 2013 think like a publicist, act like a journalist"

  1. 1. Think Like a Publicist,Think Like a Publicist,Act Like a JournalistAct Like a JournalistHenry MietkiewiczHenry MietkiewiczSenior Communications SpecialistSenior Communications Specialist
  2. 2. Jewish General HospitalJewish General Hospital• A McGill University teachingA McGill University teachinghospitalhospital• 637 beds637 beds• Medical services in moreMedical services in morethan 40 specialtiesthan 40 specialties• Admissions: 24,000Admissions: 24,000• Babies born: 4,200Babies born: 4,200• Outpatient visits: 687,000Outpatient visits: 687,000• Emergency visits: 73,000Emergency visits: 73,000• Volunteers: Over 1,000Volunteers: Over 1,000
  3. 3. External InternalExternal InternalIN-HOUSEIN-HOUSEWritingWritingEditingEditingPhotographyPhotographyOUTSIDEOUTSIDEDesignDesignTranslationTranslationPrintingPrintingMailing (JGH News)Mailing (JGH News)22,00022,000 4,0004,000All content generated internallyAll content generated internally
  4. 4. How to … Do itHow to … Do it1.1. Find itFind it6.6. Spin itSpin it5.5. Sell itSell it4.4. Move itMove it3.3. Energize itEnergize it2.2. Check itCheck it
  5. 5. How to … Do itHow to … Do it1.1. Find itFind it
  6. 6. 1.1. Find itFind itAdopt an investigative strategyAdopt an investigative strategy
  7. 7. 1.1. Find itFind itCultivate contactsCultivate contacts
  8. 8. 1.1. Find itFind itPhone vs. in-person contactPhone vs. in-person contact
  9. 9. 1.1. Find itFind itFollow your curiosityFollow your curiosity
  10. 10. 1.1. Find itFind itLook with “new” eyesLook with “new” eyes
  11. 11. 1.1. Find itFind itAdapt from otherAdapt from othermagazines and web sitesmagazines and web sitesStealSteal
  12. 12. 1.1. Find itFind itResult: TrustResult: Trust
  13. 13. How to … Do itHow to … Do it1.1. Find itFind it
  14. 14. How to … Do itHow to … Do it1. Find it2.2. Check itCheck it
  15. 15. 2.2. Check itCheck itAssemble an Editorial GroupAssemble an Editorial Group
  16. 16. 2.2. Check itCheck itUse an audio recorder … sparinglyUse an audio recorder … sparingly
  17. 17. 2.2. Check itCheck itDon’t trust Spell CheckDon’t trust Spell Check
  18. 18. 2.2. Check itCheck itDevelop your own index and style guideDevelop your own index and style guide
  19. 19. 2.2. Check itCheck itVerify with in-house expertsVerify with in-house experts
  20. 20. How to … Do itHow to … Do it1. Find it2.2. Check itCheck it
  21. 21. How to … Do itHow to … Do it3.3. Energize itEnergize it2. Check it1. Find it
  22. 22. 3.3. Energize itEnergize itWrite distinctively for immediacyWrite distinctively for immediacy
  23. 23. 3.3. Energize itEnergize itDemystify and simplifyDemystify and simplify
  24. 24. 3.3. Energize itEnergize itFind the target … and shoot!Find the target … and shoot!
  25. 25. 3.3. Energize itEnergize itFind the target … and shoot!Find the target … and shoot!
  26. 26. 3.3. Energize itEnergize itUse humour … cautiouslyUse humour … cautiously
  27. 27. How to … Do itHow to … Do it3.3. Energize itEnergize it2. Check it1. Find it
  28. 28. How to … Do itHow to … Do it4.4. Move itMove it3. Energize it2. Check it1. Find it
  29. 29. 4.4. Move itMove itThe deadline is todayThe deadline is today
  30. 30. How to … Do itHow to … Do it4.4. Move itMove it3. Energize it2. Check it1. Find it
  31. 31. How to … Do itHow to … Do it5.5. Sell itSell it4. Move it3. Energize it2. Check it1. Find it
  32. 32. 5.5. Sell itSell itMake the most of photographyMake the most of photography
  33. 33. 5.5. Sell itSell itMake the most of graphic designMake the most of graphic design
  34. 34. 5.5. Sell itSell itMake the most of graphic designMake the most of graphic design
  35. 35. 5.5. Sell itSell itMake the most of graphic designMake the most of graphic design
  36. 36. 5.5. Sell itSell itMake the most of (celebrity) tie-insMake the most of (celebrity) tie-ins
  37. 37. How to … Do itHow to … Do it5.5. Sell itSell it4. Move it3. Energize it2. Check it1. Find it
  38. 38. How to … Do itHow to … Do it1. Find it6.6. Spin itSpin it5. Sell it4. Move it3. Energize it2. Check it
  39. 39. 6.6. Spin itSpin itCapitalize on human interest … in all mediaCapitalize on human interest … in all media
  40. 40. 6.6. Spin itSpin itCapitalize on human interest … in all mediaCapitalize on human interest … in all media
  41. 41. How to … Do itHow to … Do it1.1. Find itFind it6.6. Spin itSpin it5.5. Sell itSell it4.4. Move itMove it3.3. Energize itEnergize it2.2. Check itCheck it
  42. 42. Got a question?Got a question?Ask itAsk it
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