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E9	
  
Digital	
  Dinosaurs	
  
MOOCs	
  and	
  Digital	
  Strategies	
  
at	
  the	
  University	
  of	
  Alberta	
  
	
 ...
Digital	
  Strategy	
  
•  First	
  Canadian	
  university	
  with	
  a	
  Digital	
  
Strategy	
  unit	
  
•  Amplify	
  ...
Digital	
  Strategy	
  
•  Why?
–  Digital Strategy impacts more external (and
internal) stakeholders more frequently and
...
Digital	
  Strategy	
  
•  What is its focus?
–  Academic & administrative goals fulfillment
–  Business process performan...
SeDng	
  the	
  Stage	
  
	
  
As	
  part	
  of	
  your	
  interna;onal	
  outreach	
  strategy,	
  
how	
  many	
  of	
  ...
MOOCs	
  
•  	
  Massive	
  
–  Scale	
  to	
  100s	
  of	
  1000s	
  

•  	
  Open	
  
–  Available	
  for	
  free	
  to	...
• 
• 
• 
• 
• 
• 
• 

The	
  Campus	
  Tsunami	
  (03/05/2012)	
  
Universi;es	
  Reshaping	
  Educa;on	
  (17/07/2012)	
 ...
MOOC	
  Reality	
  
	
  
	
  
Whether	
  you	
  agree	
  or	
  disagree	
  with	
  the	
  idea	
  
behind	
  MOOCs,	
  the...
What’s	
  Different?	
  
•  Online	
  courses	
  have	
  been	
  around	
  for	
  a	
  long	
  
;me,	
  so	
  what’s	
  diff...
University	
  of	
  Alberta	
  MOOC	
  
•  The	
  right	
  reasons	
  
–  Explore	
  new	
  technologies	
  
–  Be	
  a	
 ...
Dino	
  101:	
  Dinosaurs!	
  
•  Fully	
  accredited	
  University	
  of	
  Alberta	
  course	
  
–  PALEO	
  200	
  (onl...
The	
  Student	
  Experience	
  
• 
• 
• 
• 

Increased	
  flexibility	
  
Expanded	
  course	
  offerings	
  	
  
Lower	
  ...
Interna;onal	
  Implica;ons	
  
•  Student	
  peer-­‐to-­‐peer	
  collabora;on	
  
–  20,000	
  engaged	
  learners	
  
– ...
Dino	
  101:	
  Lesson	
  2	
  (Claws)	
  
The	
  Administra;ve	
  Side:	
  
Investment	
  in	
  Digital	
  Learning	
  Pilots	
  
•  Current	
  impact	
  
–  Blende...
The	
  Administra;ve	
  Side:	
  
Outreach	
  Strategy	
  
•  Highlight	
  our	
  world-­‐class	
  exper;se	
  while	
  
p...
Engage	
  our	
  Alberta	
  Rural	
  Communi;es	
  
Raise	
  UAlberta’s	
  Cross-­‐Canada	
  Profile	
  
Amplify	
  UAlberta	
  Brand	
  Interna;onally	
  
Dino	
  101:	
  For	
  China,	
  In	
  China	
  
The	
  Administra;ve	
  Side:	
  	
  
Crea;ve	
  Strategy	
  
Pedagogy	
  +	
  	
  
Forma;ve	
  &	
  summa;ve	
  assessmen...
The	
  Administra;ve	
  Side:	
  
Crea;ve	
  Strategy	
  
Keeping	
  20,000	
  global	
  students	
  engaged	
  
–  Addres...
Geologic	
  Time	
  Scale	
  
3D	
  Fossil	
  Viewer	
  &	
  Filing	
  Cabinet	
  
Aspira;onal	
  surrogate	
  model	
  
The	
  Administra;ve	
  Side	
  
Crea;ve	
  Strategy	
  
Keeping	
  20,000	
  global	
  students	
  engaged	
  	
  
–  Com...
Commissioned	
  Art	
  
On-­‐loca;on	
  Filming	
  
Results	
  So	
  Far	
  
•  Dino	
  101	
  first	
  offering	
  s;ll	
  in	
  progress	
  
•  Interim	
  results	
  from	
  ...
Dino	
  101	
  MOOC	
  Student	
  Profile	
  (1)	
  
Goal	
  achieved	
  of	
  gender	
  balance	
  for	
  a	
  
university...
Dino	
  101	
  MOOC	
  Student	
  Profile	
  (2)	
  
Dino	
  101	
  MOOC	
  Student	
  Profile	
  (3)	
  
Dino	
  101	
  MOOC	
  Student	
  Profile	
  (4)	
  
Dino	
  101	
  MOOC	
  Student	
  Profile	
  (5)	
  
Dino	
  101	
  MOOC	
  Student	
  Profile	
  (6)	
  
Is	
  English	
  your	
  na;ve	
  language?	
  
Engagement	
  with	
  UAlberta	
  (1)	
  
Had	
  you	
  heard	
  of	
  the	
  University	
  of	
  Alberta	
  
previous	
  ...
Engagement	
  with	
  UAlberta	
  (2)	
  
Engagement	
  with	
  UAlberta	
  (3)	
  
Would	
  you	
  like	
  to	
  be	
  no;fied	
  of	
  future	
  
University	
  of	...
Emergent	
  Trends	
  (1)	
  
Full	
  course	
  release	
  (aka	
  “Binge	
  Theory”)	
  ma^ers	
  
Emergent	
  Trends	
  (2)	
  
Word	
  cloud	
  of	
  top	
  responses	
  to:	
  
“What	
  did	
  you	
  like	
  best	
  ab...
Emergent	
  Trends	
  (3)	
  
Cohort,	
  mul;-­‐genera;onal,	
  self-­‐organiza;on	
  
models	
  could	
  lead	
  to	
  te...
Emergent	
  Trends	
  (4)	
  
Offering	
  actual	
  university	
  course	
  credit	
  ma^ers	
  
Where	
  Is	
  All	
  This	
  Going?	
  
•  Once	
  technology	
  disrupts	
  a	
  market,	
  it	
  is	
  
relentless	
  i...
Partnership	
  Opportuni;es	
  
•  We	
  now	
  have	
  exper;se	
  in	
  building	
  online	
  
digital	
  learning	
  pr...
THANK	
  YOU!	
  
h.p://dino101.ca	
  

Jennifer	
  Chesney	
  
	
  
	
  
	
  
	
  
	
  
Associate	
  Vice	
  President,	
...
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Digital Dinosaurs: MOOCs and Digital Strategies at the University of Alberta

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Presented by Jennifer Chesney, Associate Vice President, University Digital Strategy and Jonathan Schaeffer, Dean of the Faculty of Science, to the Canadian Bureau of International Education’s 47th Annual Conference, November 19th, 2013

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Transcript of "Digital Dinosaurs: MOOCs and Digital Strategies at the University of Alberta"

  1. 1. E9   Digital  Dinosaurs   MOOCs  and  Digital  Strategies   at  the  University  of  Alberta     Jennifer  Chesney  and  Jonathan  Schaeffer,  University  of  Alberta          
  2. 2. Digital  Strategy   •  First  Canadian  university  with  a  Digital   Strategy  unit   •  Amplify  the  UAlberta  brand  interna;onally     To  become  one  of  the  best  examples  of  a  post-­‐ secondary  digital  learning  environment  enabled   by  our  web,  mobile,  social  networks  and  IT   systems  capabili;es  
  3. 3. Digital  Strategy   •  Why? –  Digital Strategy impacts more external (and internal) stakeholders more frequently and more consistently than any other method of engagement. –  Transcend and integrate silos of research, teaching, service, and student engagement –  Majority of your students are Digital Natives
  4. 4. Digital  Strategy   •  What is its focus? –  Academic & administrative goals fulfillment –  Business process performance & optimization –  User engagement & loyalty –  Web/mobile strategy & product development –  Digital learning environment & products –  Social media mash-up strategy –  Digital analytics & advertising
  5. 5. SeDng  the  Stage     As  part  of  your  interna;onal  outreach  strategy,   how  many  of  you  are  already  using  or  are   considering  using  MOOCs?     Do  you  really  know  what  you  are  geDng  in  to?   (We  do!)  
  6. 6. MOOCs   •   Massive   –  Scale  to  100s  of  1000s   •   Open   –  Available  for  free  to  anyone   •   Online   –  All  material  available  over  the  Internet   •   Course   –  University  level  
  7. 7. •  •  •  •  •  •  •  The  Campus  Tsunami  (03/05/2012)   Universi;es  Reshaping  Educa;on  (17/07/2012)   The  Year  of  the  MOOC  (12/11/2012)   Revolu;on  Hits  the  Universi;es  (26/01/2013)   Online  Classes  Fuel  a  Campus  Debate  (19/06/2013)   Turning  Educa;on  Upside  Down  (09/10/2013)   Online  Educa;on  as  Agent  of  Transforma;on  (01/11/2013)  
  8. 8. MOOC  Reality       Whether  you  agree  or  disagree  with  the  idea   behind  MOOCs,  they  have  already  had  one   enormous  benefit:  When  else  has  university   teaching  been  front-­‐page  news?  
  9. 9. What’s  Different?   •  Online  courses  have  been  around  for  a  long   ;me,  so  what’s  different  now?   •  Internet  speed  and  accessibility   •  Use  of  social  media   •  Be^er  course  development  tools   •  Financial  pressures   •  Automated  student  assessment   •  Machine  learning  behind  the  scenes  
  10. 10. University  of  Alberta  MOOC   •  The  right  reasons   –  Explore  new  technologies   –  Be  a  research/teaching  leader   –  Build  na;onal/interna;onal  reputa;on   –  Showcase  our  research  strengths   –  Set  a  standard  for  quality   •  The  wrong  reasons   –  Make  money   –  Eliminate  instructors  
  11. 11. Dino  101:  Dinosaurs!   •  Fully  accredited  University  of  Alberta  course   –  PALEO  200  (online)  and  PALEO  201  (blended)   •  •  •  •  •  Take  it  any  ;me,  any  where,  at  your  own  speed   Interac;ve  quizzes   Online  assessment   On-­‐loca;on  filming   High  produc;on  values  
  12. 12. The  Student  Experience   •  •  •  •  Increased  flexibility   Expanded  course  offerings     Lower  cost  (PALEO  200  at  50%  usual  fee)   One  size  does  not  fit  all  learners   –  In-­‐class  UofA  experience  (PALEO  201)   –  Online  UofA  experience  (PALEO  200)   –  Online  interna;onal  experience  (Dino  101)  
  13. 13. Interna;onal  Implica;ons   •  Student  peer-­‐to-­‐peer  collabora;on   –  20,000  engaged  learners   –  Extensive  ac;vity  in  forums   –  Self-­‐organizing  study  groups   •  Builds  interna;onal  reputa;on   –  Teaching:  quality   –  Research:  excellence   •  Recrui;ng  tool  
  14. 14. Dino  101:  Lesson  2  (Claws)  
  15. 15. The  Administra;ve  Side:   Investment  in  Digital  Learning  Pilots   •  Current  impact   –  Blended  pilots  of  large-­‐enrollment  courses   –  MOOC  pilots  of  new  and  exis;ng  courses   –  Digital  Strategy:  producing  a  rigorous,  university-­‐ level  learning  experience   •  Long-­‐term  impact   –  New  assessment  &  tes;ng  technologies   –  Machine  learning  research  
  16. 16. The  Administra;ve  Side:   Outreach  Strategy   •  Highlight  our  world-­‐class  exper;se  while   promo;ng  the  province  to  the  world   •  Provincial:  Alberta  has  lowest  PSE  rate  in  Canada   –  engage  our  rural  communi;es   •  Na;onal:  UAlberta  s;ll  building  its  cross-­‐Canada   profile  –  come  for  university,  stay  for  the  jobs!   •  Interna;onal:  Provide  paleobiology  course  access   to  the  world.  Who  is  UAlberta?  
  17. 17. Engage  our  Alberta  Rural  Communi;es  
  18. 18. Raise  UAlberta’s  Cross-­‐Canada  Profile  
  19. 19. Amplify  UAlberta  Brand  Interna;onally  
  20. 20. Dino  101:  For  China,  In  China  
  21. 21. The  Administra;ve  Side:     Crea;ve  Strategy   Pedagogy  +     Forma;ve  &  summa;ve  assessment  approaches  +   Online  consump;on/behavior  strategy  +     Gamifica;on  +     Earned  and  viral  media  strategy  +   High-­‐quality  filming  &  edi;ng  produc;on  =   New  higher  standard  of  rigorous  university  MOOC  
  22. 22. The  Administra;ve  Side:   Crea;ve  Strategy   Keeping  20,000  global  students  engaged   –  Address  online  a^en;on  deficit  reality  head-­‐on   –  Experiment:  “Binge  Theory”  –  put  the  en;re   course  out  there  all  at  once   –  Interac;ve  learning  objects  built  in-­‐house   –  Embedded  interac;ve  learning  object  that   learners  can  “unlock”  over  the  course  lessons   –  Aspira;onal  surrogate  
  23. 23. Geologic  Time  Scale  
  24. 24. 3D  Fossil  Viewer  &  Filing  Cabinet  
  25. 25. Aspira;onal  surrogate  model  
  26. 26. The  Administra;ve  Side   Crea;ve  Strategy   Keeping  20,000  global  students  engaged     –  Commissioned  art  from  leading  paleo  ar;sts   –  Sketchbook  sharing  in  forums  between  UAlberta   teaching  assistants  and  students   –  Comprehensive  course  notes  for  each  chapter   –  On-­‐loca;on  filming  throughout  Alberta   –  All  paleo  grad  students  encouraged  to  engage  in   the  Coursera  forums  
  27. 27. Commissioned  Art  
  28. 28. On-­‐loca;on  Filming  
  29. 29. Results  So  Far   •  Dino  101  first  offering  s;ll  in  progress   •  Interim  results  from  op;onal,  opt-­‐in  surveys  of  Dino   101  MOOC  students:   –  “GeDng  to  know  you”  Survey     •  n=3,500;  10  weeks  in  the  field  and  s;ll  open   –   Mid-­‐course  Survey   •  n=450;  2  weeks  in  the  field  and  s;ll  open   •  Have  we  significantly  improved  student  reten;on  for   a  free  course  offering?   –  Aspire  to  improve  5-­‐10%  reported  comple;on  rates   –  Unknown  un;l  Coursera  grading  script  run  in  Dec  2013  
  30. 30. Dino  101  MOOC  Student  Profile  (1)   Goal  achieved  of  gender  balance  for  a   university-­‐level  general  science  elec;ve  
  31. 31. Dino  101  MOOC  Student  Profile  (2)  
  32. 32. Dino  101  MOOC  Student  Profile  (3)  
  33. 33. Dino  101  MOOC  Student  Profile  (4)  
  34. 34. Dino  101  MOOC  Student  Profile  (5)  
  35. 35. Dino  101  MOOC  Student  Profile  (6)   Is  English  your  na;ve  language?  
  36. 36. Engagement  with  UAlberta  (1)   Had  you  heard  of  the  University  of  Alberta   previous  to  enrolling  in  this  course?  
  37. 37. Engagement  with  UAlberta  (2)  
  38. 38. Engagement  with  UAlberta  (3)   Would  you  like  to  be  no;fied  of  future   University  of  Alberta  online  courses?  
  39. 39. Emergent  Trends  (1)   Full  course  release  (aka  “Binge  Theory”)  ma^ers  
  40. 40. Emergent  Trends  (2)   Word  cloud  of  top  responses  to:   “What  did  you  like  best  about  Dino  101?”  
  41. 41. Emergent  Trends  (3)   Cohort,  mul;-­‐genera;onal,  self-­‐organiza;on   models  could  lead  to  team/family  cer;fica;ons  
  42. 42. Emergent  Trends  (4)   Offering  actual  university  course  credit  ma^ers  
  43. 43. Where  Is  All  This  Going?   •  Once  technology  disrupts  a  market,  it  is   relentless  in  making  drama;c  changes   •  Disrup;ve  change  must  happen…  and  soon   –  Crea;ng  rich  online  learning  experiences   –  Offering  courses  from  other  ins;tu;ons   –  Changing  the  in-­‐class  experience   –  Crea;on  of  virtual  universi;es   •  Exci;ng  opportuni;es…  for  teaching  and  research  
  44. 44. Partnership  Opportuni;es   •  We  now  have  exper;se  in  building  online   digital  learning  products  that  engage  an   interna;onal  audience   •  Crea;ng  a  not-­‐for-­‐profit  company  specializing   in  high-­‐quality  digital  learning  produc;ons  to   serve  a  broader  audience    
  45. 45. THANK  YOU!   h.p://dino101.ca   Jennifer  Chesney             Associate  Vice  President,  Digital  Strategy jchesney@ualberta.ca                    Jonathan  Schaeffer          Dean  of  Faculty  of  Science          dscience@ualberta.ca      
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