About My day-to-day role involves the following:
- Set the content marketing editorial calendar including the publishing schedule for the blog
- Manage freelancers and guest bloggers to deliver scheduled content on time
- Responsible for the blogs’ design & CMS, ensuring it adheres the latest best practices in functionality and UX
- Write regularly for the blog, covering a range of engaging and useful stories for event industry professionals
- Create a varied mix of content marketing formats including live events, webinars, speaking, guest blogging, video, infographics, white papers, quizzes etc.
- Track ROI and measure effectiveness of the different forms of content marketing and social media...