3. taller colper sin resolver

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3. taller colper sin resolver

  1. 1. Página 1KolbiMultimedia PostbuySet-Oct 2011Top Medios Cobertura % Frecuencia Grxs Afinidad Cobertura # C. Acumulado CPP CPM 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40+ 1 Total 98 67 6,553 100 1,751 610,652,586 93,185 5,236 98 98 98 98 98 97 97 97 97 96 96 96 95 95 94 94 93 93 92 91 91 90 89 88 87 87 86 85 84 83 82 81 80 79 78 77 76 75 74 73 2 Períodicos Diarios 79 14 1,134 104 1,401 211,193,765 186,228 10,464 79 75 71 66 62 58 54 50 47 44 41 37 34 32 29 27 25 23 21 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 6 5 4 4 4 3 3 Al Dia 26 5 119 106 456 11,313,000 95,415 5,362 26 21 17 13 11 9 7 6 4 3 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 4 Diario Extra 37 11 402 108 661 45,437,500 112,932 6,346 37 36 34 31 28 26 24 22 21 19 18 16 15 13 11 10 9 8 7 5 4 3 2 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 5 La Nación 29 16 465 106 520 124,297,500 267,452 15,028 29 29 29 29 28 27 26 24 22 19 17 15 13 12 11 10 10 9 9 9 8 8 8 8 8 7 7 7 6 5 5 4 3 2 1 1 0 0 0 0 6 La Prensa Libre 1 1 1 115 15 62,500 74,414 4,181 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 7 La República 2 0 115 27 19,961,265 5,443,081 305,853 2 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 8 La Teja 38 0 103 675 10,122,000 70,342 3,953 38 31 24 18 14 10 6 2 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 9 Radio 31 0 105 546 7,057,088 34,831 1,957 31 23 17 14 11 9 8 7 6 5 5 4 4 4 3 3 3 3 3 3 3 3 2 2 2 2 2 2 2 2 2 2 1 1 1 1 1 1 1 1 10 Radio Azul 99.9 1 0 107 21 132,000 86,250 4,846 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 11 Radio Columbia 7 0 111 127 1,271,679 11,498 646 7 7 6 6 6 5 5 5 4 4 3 3 3 3 3 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 1 1 1 1 1 1 1 0 0 12 Radio Dos 2 1 3 113 36 304,000 110,688 6,220 2 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 13 Radio Besame - Juntos 2 2 4 99 35 412,000 97,752 5,493 2 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 14 Radio 100.7 - Mil 2 8 13 107 28 529,666 41,598 2,337 2 2 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 15 Radio Monumental 2 5 11 113 41 1,200,379 108,474 6,095 2 2 2 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 16 Radio Musical 5 3 15 109 89 630,000 40,937 2,300 5 4 3 2 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 17 Radio Omega Stereo 3 4 13 110 61 856,943 67,372 3,786 3 2 2 2 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 18 Radio Reloj 4 2 7 111 74 180,000 24,548 1,379 4 2 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 19 Radio Sinfonola 6 2 12 114 99 242,000 20,416 1,147 6 3 2 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 20 Radio Best FM 1 2 2 105 21 290,000 128,834 7,239 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 21 Radio Disney 2 4 10 72 43 884,100 88,609 4,979 2 2 2 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 22 Radio IQ 0 1 0 108 3 124,320 625,792 35,164 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 23 Televisión 97 54 5,216 100 1,730 392,401,734 75,224 4,227 97 97 96 96 95 95 94 93 93 92 91 91 90 89 88 87 86 85 84 83 81 80 79 78 77 75 74 72 71 70 69 68 67 66 65 64 63 61 60 59 24 Canal 4 Repretel 5 2 9 99 82 2,731,688 320,424 18,005 5 2 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 25 Canal 6 Repretel 79 12 919 99 1,409 111,472,192 121,323 6,817 79 77 74 67 61 57 51 48 44 41 38 33 29 25 22 19 17 15 13 11 10 10 9 7 7 6 5 5 4 4 3 2 2 2 2 2 1 1 1 1 26 Canal 7 Teletica 92 44 4,075 101 1,637 189,387,694 46,478 2,612 92 92 90 89 87 87 86 85 84 82 82 81 79 78 77 75 74 73 71 70 69 69 67 66 65 63 62 62 60 59 58 57 55 53 52 52 51 50 48 47 27 Canal 11 Repretel 26 2 55 98 465 18,140,000 329,547 18,518 26 17 7 3 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 28 Canal 13 Sinart 13 9 110 107 224 66,800,356 609,205 34,232 13 11 9 7 6 6 5 5 5 3 2 2 2 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 29 Canal 33 Expert TV 0 #¡DIV/0! 0 n.d. 0 50,000 n.d. n.d. 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 30 Otro Canal de Cable 7 7 50 108 129 3,819,803 76,872 4,320 7 7 6 5 4 4 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0Top Medios Cobertura % Frecuencia Grxs Afinidad Cobertura # C. Acumulado CPP CPM 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40+ 1 Total 98 67 6,553 100 1,751 610,652,586 93,185 5,236 98 98 98 98 98 97 97 97 97 96 96 96 95 95 94 94 93 93 92 91 91 90 89 88 87 87 86 85 84 83 82 81 80 79 78 77 76 75 74 73 2 Períodicos Diarios 79 14 1,134 104 1,401 211,193,765 186,228 10,464 79 75 71 66 62 58 54 50 47 44 41 37 34 32 29 27 25 23 21 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 6 5 4 4 4 3 9 Radio 31 7 203 105 546 7,057,088 34,831 1,957 31 23 17 14 11 9 8 7 6 5 5 4 4 4 3 3 3 3 3 3 3 3 2 2 2 2 2 2 2 2 2 2 1 1 1 1 1 1 1 1 23 Televisión 97 54 5,216 100 1,730 392,401,734 75,224 4,227 97 97 96 96 95 95 94 93 93 92 91 91 90 89 88 87 86 85 84 83 81 80 79 78 77 75 74 72 71 70 69 68 67 66 65 64 63 61 60 59
  2. 2. KolbiMultimedia PostbuySet-Oct 2011 Top Medio Cobertura % Frecuencia Grxs Afinidad Cobertura # C. Acumulado CPP CPM 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40+ 1 Total 60 2 139 105 1,061 25,687,822 184,762 10,382 60 42 22 10 4 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 Períodicos Diarios 47 2 78 107 831 5,876,979 75,150 4,223 47 19 8 3 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 3 Al Dia 20 2 32 106 356 2,217,500 69,027 3,879 20 9 3 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 4 Diario Extra 16 1 19 109 283 637,875 33,797 1,899 16 3 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 5 La Nación 10 1 10 111 177 536,667 54,044 3,037 10 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 6 La Prensa Libre 1 2 2 115 15 684,938 455,682 25,605 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 7 La República 0 0 115 8 1,569,000 2,835,718 159,342 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 8 La Teja 15 0 106 271 231,000 15,180 853 15 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 9 Radio 3 0 110 51 790,833 241,435 13,567 3 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 10 Radio Columbia 0 0 112 5 32,500 120,834 6,790 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 11 Radio Monumental 1 0 111 14 262,500 302,427 16,994 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 12 Radio Reloj 2 1 2 109 33 495,833 231,848 13,028 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 13 Televisión 45 1 58 105 796 19,020,010 330,476 18,570 45 11 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 14 Canal 6 Repretel 21 1 25 104 377 8,507,233 339,527 19,078 21 4 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 15 Canal 7 Teletica 26 1 27 107 460 970,667 36,257 2,037 26 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 16 Canal 11 Repretel 3 1 3 101 52 5,683,333 1,929,920 108,444 3 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 17 Canal 13 Sinart 2 1 3 112 43 3,858,777 1,387,925 77,989 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Top Medio Cobertura % Frecuencia Grxs Afinidad Cobertura # C. Acumulado CPP CPM 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40+ 1 Total 60 2 139 105 1,061 25,687,822 184,762 10,382 60 42 22 10 4 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 Períodicos Diarios 47 2 78 107 831 5,876,979 75,150 4,223 47 19 8 3 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 9 Radio 3 1 3 110 51 790,833 241,435 13,567 3 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 13 Televisión 45 1 58 105 796 19,020,010 330,476 18,570 45 11 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
  3. 3. Página 3 Población de CR 4,301,712 Fanpage X Kolbi Movistar Claro Fuente / Fórmula Accesoa Fans 17,784 94,881 Fanpage Públicob Usuarios de Facebook (Edades de 13+) 1,717,400 1,717,400 FB Públicoc Población de CR 3,666,914 3,666,914 INEC Públicod Propoción FB / CR 46.8% 39.9% b/c Públicoe Universo del Multimedios 1,779,640 1,779,640 IBOPE Públicof Reach o Cobertura en FB -MM 0.5% 5.3% a/e*d Públicog Friends of Fans 2,212,508 11,860,125 Analitycs FB | a* h Privado | Estimadoh Promedio de amigos por fan 124 g/ai 28 Days Page Engaged Users 5,758 Privadoj Talking about This (week) 2,621 9,727 Fanpage Públicok Talking about This (week %) 15% 10% a/j Públicol 28 Days Total Reach 280,477 1,040,900 Privado | Estimadom Propagación (Talking 7 / Reach 28) 107 j/l Públicoñ 28 Days Total Impressions 2,542,217 Incierta Privadoo Frecuencia 9.1 N.D. l/ñp Reach o Cobertura ajustada 7% 23% l/e*d Privado | Estimado
  4. 4. Página 4 Cuadro Resumen Medio Total Valores Herramienta GRPs Reach % Reach # Frecuencia Logaritmo Noticias 1003 90.8 1.615 -2.3859667 Publicidad 2293 97.1 1.727 -3.54045945 Facebook 135 0.2 15 -0.002002 Total 3431 99.7 1.774 0.99733734 Fórmula del Reach total 1- exp ( suma( LN(1-D9/100) )) 3431 120 4,000 99.7 97.1 90.8 3,500 100 3,000 2293 80 2,500 GRPS 60 2,000 1003 1,500 40 1,000 15 1.774 1.727 1.615 20 135 500 0.2 0 0 Noticias Publicidad Facebook Total Reach % Reach # GRPs
  5. 5. Página 5MovistarMultimedia PostbuySet-Oct 2011 Top Medios Cobertura % Frecuencia Grxs Afinidad Cobertura # C. Acumulado CPP CPM 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40+ 1 Total 95.85 13 1,246.08 100.76 1,705.79 154,599,213.88 124,068.50 6,971.55 96 94 92 88 85 81 76 71 66 60 55 50 44 39 35 30 27 23 20 17 14 12 10 9 7 6 5 4 3 3 2 2 1 1 1 1 0 0 0 0 2 Períodicos Diarios 70.17 5 324.32 105.02 1,248.85 70,031,286.22 215,929.65 12,133.33 70 58 46 36 28 21 16 13 9 6 5 4 3 2 2 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 3 Al Dia 23.20 3 67.39 105.61 412.95 10,253,499.98 152,161.86 8,550.15 23 16 11 8 5 3 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 4 Diario Extra 25.00 2 52.75 109.11 444.93 8,352,500.00 158,328.85 8,896.68 25 16 8 3 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 5 La Nación 25.67 4 105.78 106.53 456.91 27,538,125.24 260,331.52 14,628.32 26 21 15 11 9 8 7 5 3 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 6 La República 1.48 2 3.08 115.18 26.37 16,340,161.00 5,312,597.69 298,520.91 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 7 La Teja 32.81 0 104.67 583.91 7,547,000.00 79,168.58 4,448.57 33 25 18 12 6 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 8 Revistas 0.13 0 115.18 2.38 1,823,885.00 13,617,669.87 765,192.38 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 9 Estrategia y Negocios 0.13 0 115.18 2.38 1,823,885.00 13,617,669.87 765,192.38 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 10 Radio 13.64 0 100.51 242.70 2,452,028.39 34,741.40 1,952.16 14 10 7 6 5 5 4 4 3 3 3 2 2 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 11 Radio Columbia 3.70 0 111.67 65.90 120,905.92 18,785.57 1,055.58 4 2 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 12 Radio Besame - Juntos 0.93 2 1.51 100.82 16.50 174,000.00 115,194.43 6,472.91 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 13 Radio 94.7 2.05 6 12.70 99.97 36.43 844,166.47 66,469.08 3,734.97 2 2 1 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 14 Radio Disney 2.23 3 7.05 73.34 39.73 416,000.00 59,017.23 3,316.25 2 2 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 15 Radio IQ 1.01 3 2.92 106.80 18.01 391,556.00 133,906.27 7,524.35 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 16 Radio La Mejor 99.1 4.92 8 39.96 111.07 87.60 505,400.00 12,647.71 710.69 5 4 3 3 3 3 3 3 3 2 2 2 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 17 Televisión 93.42 9 851.04 101.04 1,662.56 80,292,014.27 94,345.58 5,301.39 93 87 83 76 71 65 58 52 45 38 33 28 24 19 15 12 11 8 6 5 4 4 3 2 2 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 18 Canal 6 Repretel 52.45 3 139.89 98.55 933.35 16,320,014.29 116,659.16 6,555.21 52 36 24 12 7 4 2 2 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 19 Canal 7 Teletica 85.38 7 636.70 104.15 1,519.50 46,724,999.99 73,386.71 4,123.68 85 79 70 62 57 50 42 36 31 25 21 17 14 11 8 6 6 4 4 2 2 2 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 20 Canal 11 Repretel 26.18 3 73.56 98.75 465.89 17,046,999.99 231,744.40 13,021.98 26 20 12 8 4 2 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 21 Canal 29 VM Latino 0.45 2 0.89 72.77 7.93 200,000.00 224,312.30 12,604.36 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
  6. 6. Página 6ClaroMultimedia PostbuySet-Oct 2011 Top Medio Cobertura % Frecuencia Grxs Afinidad Cobertura # C. Acumulado CPP CPM 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40+ 1 Total 94.8 15 1,416 101 1,687 72,232,596 51,023 2,867 95 93 89 83 78 72 67 63 58 53 49 45 42 39 37 35 33 31 30 28 26 25 23 21 20 18 17 16 15 13 12 11 10 8 8 7 6 5 4 4 2 Períodicos Diarios 54.2 2 106 106 965 23,629,350 223,279 12,546 54 30 13 5 2 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 3 Al Dia 9.2 1 9 107 163 1,261,500 137,386 7,720 9 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 4 Diario Extra 19.7 2 30 109 351 5,011,500 168,007 9,441 20 8 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 5 La Nación 20.4 2 32 107 363 10,415,000 322,850 18,141 20 9 3 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 6 La República 0.5 2 1 115 8 4,186,350 4,549,222 255,626 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 7 La Teja 23.5 0 106 418 2,755,000 81,901 4,602 24 10 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 8 Radio 19.3 0 104 344 3,669,800 69,248 3,891 19 12 7 5 3 2 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 9 Radio Azul 99.9 2.5 0 108 45 594,000 69,062 3,881 3 2 2 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 10 Radio Columbia Stereo 3.0 0 113 54 472,500 43,941 2,469 3 2 2 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 11 Radio Dos 1.4 0 113 24 181,000 83,575 4,696 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 12 Radio Besame - Juntos 1.7 2 4 99 31 382,000 100,988 5,675 2 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 13 Radio Monumental 1.0 2 2 115 18 100,000 51,637 2,902 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 14 Radio Musical 4.3 2 8 109 76 375,000 44,898 2,523 4 2 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 15 Radio Reloj 3.6 1 5 110 65 180,000 34,078 1,915 4 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 16 Radio 94.7 1.8 4 8 100 32 700,000 92,550 5,200 2 2 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 17 Radio 95 Cinco Jazz 0.3 2 1 99 6 122,500 205,739 11,561 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 18 Radio Disney 1.7 2 3 74 31 252,000 80,544 4,526 2 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 19 Radio IQ 0.6 1 1 107 11 310,800 372,462 20,929 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 20 Televisión 92.5 14 1,257 101 1,645 44,933,446 35,750 2,009 92 89 81 75 70 63 59 55 50 46 42 39 37 35 33 32 30 28 27 25 23 22 20 19 17 16 15 14 13 11 10 9 7 7 6 5 4 4 3 3 21 Canal 6 Repretel 44.9 3 132 101 800 9,766,500 73,892 4,152 45 33 22 15 10 4 2 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 22 Canal 7 Teletica 85.0 12 1,015 104 1,512 23,474,767 23,128 1,300 85 78 68 62 57 52 48 46 42 40 37 35 33 31 29 28 26 24 23 20 17 16 14 12 12 11 11 9 8 7 5 4 3 3 3 3 2 2 2 2 23 Canal 11 Repretel 11.2 2 25 105 199 4,400,000 177,143 9,954 11 6 5 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 24 Canal 29 VM Latino 3.0 2 5 66 54 1,600,000 324,050 18,209 3 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 25 Otro Canal de Cable 8.7 9 80 109 154 5,692,179 71,197 4,001 9 8 8 7 6 4 3 3 3 3 2 2 2 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0
  7. 7. Página 7 Escoja una variable para comparar 100.0 Medios Kolbi Claro Movistar 90.0 Total Períodicos Diarios 80.0 Radio Televisión 100.0 70.0 60.0 Kolbi 50.0 Claro 40.0 Movistar 30.0 20.0 10.0 0.0 Total Períodicos Diarios Radio Televisión Escoja una variable para comparar 100.0 Herramientas Kolbi Movistar Claro 90.0 Noticias Publicidad 80.0 Facebook Total 100.0 70.0 60.0 Kolbi 50.0 Movistar 40.0 Claro 30.0 20.0 10.0 0.0 Noticias Publicidad Facebook Total
  8. 8. Página 8MovistarMultimedia PostbuySet-Oct 2011 Top Medio Cobertura % Frecuencia Grxs Afinidad Cobertura # C. Acumulado CPP CPM 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40+ 1 Total 83.1 7 546.62 103.50 1,477.99 101,556,549.88 185,790.74 10,439.79 83.07 76.57 67.02 56.51 46.83 38.70 32.17 26.78 22.23 18.29 14.86 11.92 9.51 7.61 6.15 5.03 4.15 3.44 2.86 2.39 2.02 1.71 1.45 1.22 1.00 0.80 0.62 0.46 0.33 0.23 0.16 0.11 0.08 0.06 0.05 0.04 0.03 0.02 0.01 0.00 2 Períodicos Diarios 72.8 6 403.55 104.83 1,294.89 63,472,639.16 157,286.28 8,838.10 72.74 60.61 49.12 39.63 32.54 27.28 22.79 18.88 15.39 12.28 9.64 7.57 6.05 4.95 4.12 3.44 2.87 2.40 2.03 1.73 1.49 1.27 1.06 0.85 0.65 0.47 0.33 0.22 0.14 0.09 0.06 0.04 0.03 0.02 0.01 0.00 0.00 0.00 0.00 0.00 3 Al Dia 25.8 4 94.37 105.15 458.25 4,218,358.98 44,698.28 2,511.65 25.74 18.88 13.04 9.85 8.22 7.03 5.59 3.66 1.72 0.49 0.06 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 4 Diario Extra 31.4 4 110.75 108.71 558.35 3,208,500.00 28,971.71 1,627.95 31.37 24.04 18.61 14.44 10.65 6.83 3.36 1.13 0.23 0.02 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 5 La Nación 25.8 5 125.52 107.03 458.88 16,513,292.80 131,563.36 7,392.70 25.79 20.54 15.87 12.60 10.59 9.35 8.41 7.39 6.04 4.37 2.67 1.30 0.46 0.10 0.01 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 6 La Prensa Libre 0.9 5 4.28 114.63 15.30 3,130,937.48 730,959.82 41,073.46 0.86 0.86 0.76 0.67 0.46 0.39 0.21 0.05 0.00 0.00 0.00 0.00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 7 La República 1.5 0 115.18 26.69 35,772,549.90 3,047,124.66 171,221.40 1.49 1.48 1.42 1.35 1.26 1.06 0.83 0.65 0.51 0.42 0.36 0.30 0.23 0.16 0.10 0.05 0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0 0 0 0 8 La Teja 30.2 0 104.59 537.63 629,000.00 11,056.53 621.28 30.21 17.01 7.80 1.86 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 9 Radio 5.8 0 110.53 102.41 3,834,666.56 362,373.21 20,362.16 5.76 3.04 1.25 0.39 0.11 0.03 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0 0 0 0 0 0 0 0 0 0 10 Radio Columbia 0.3 0 111.65 4.79 170,000.00 632,055.42 35,515.91 0.27 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 11 Radio Monumental 1.6 0 111.99 28.73 2,573,833.27 727,615.30 40,885.53 1.61 1.13 0.54 0.18 0.05 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 12 Radio Reloj 4.0 2 6.78 110.02 71.30 1,090,833.29 160,990.22 9,046.22 4.01 1.91 0.67 0.17 0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 13 Televisión 69.8 2 132.49 106.03 1,242.32 34,249,244.16 258,509.52 14,525.94 69.81 36.54 15.51 5.90 2.95 1.19 0.60 0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0 0 0 0 0 0 14 Canal 6 Repretel 33.5 1 45.24 106.20 596.36 8,097,399.99 178,993.84 10,057.87 33.51 8.89 2.18 0.44 0.12 0.11 0.00 0.00 0.00 0.00 0.00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 15 Canal 7 Teletica 47.5 1 69.38 108.57 846.04 10,961,150.00 157,998.42 8,878.11 47.54 15.00 4.52 1.37 0.78 0.19 0.00 0.00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 16 Canal 11 Repretel 12.0 1 16.50 102.74 213.57 11,024,666.66 668,347.96 37,555.23 12.00 3.00 1.50 0.00 0.00 0.00 0.00 0.00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 17 Canal 13 Sinart 1.1 1 1.38 109.46 19.51 4,166,027.51 3,022,204.26 169,821.10 1.09 0.28 0.00 0.00 0.00 0.00 0.00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
  9. 9. Página 9ClaroMultimedia PostbuySet-Oct 2011 Top Medio Cobertura % Frecuencia Grxs Afinidad Cobertura # C. Acumulado CPP CPM 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40+ 1 Total 84.15 9 762.29 103.19 1,497.59 145,755,790.06 191,207.69 10,744.18 84.15 78.50 70.92 63.01 55.59 48.83 42.93 37.56 32.88 28.79 25.18 21.97 19.17 16.79 14.82 13.21 11.90 10.82 9.90 9.09 8.34 7.61 6.88 6.14 5.41 4.71 4.06 3.49 2.99 2.57 2.21 1.91 1.66 1.45 1.26 1.09 0.94 0.80 0.66 0.54 2 Períodicos Diarios 70.42 8 547.99 105.25 1,253.23 89,702,187.15 163,693.64 9,198.13 70.42 58.49 50.32 44.30 38.64 33.67 29.45 25.88 22.65 19.66 16.99 14.76 13.02 11.69 10.66 9.82 9.09 8.43 7.80 7.16 6.47 5.74 4.98 4.25 3.59 3.03 2.58 2.22 1.93 1.69 1.49 1.31 1.15 1.00 0.86 0.72 0.59 0.46 0.35 0.26 3 Al Dia 20.37 2 49.82 106.06 362.56 1,820,499.98 36,543.01 2,053.39 20.37 12.12 7.92 5.42 2.94 0.94 0.12 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 4 Diario Extra 33.96 5 171.98 108.53 604.34 8,668,937.46 50,405.93 2,832.37 33.96 28.23 23.21 19.50 16.51 13.97 11.72 9.44 6.95 4.45 2.38 1.02 0.32 0.05 -0.02 -0.03 -0.03 -0.03 -0.03 -0.03 -0.03 -0.03 -0.03 -0.03 -0.03 -0.03 -0.03 -0.03 -0.03 -0.03 -0.03 -0.03 -0.03 -0.03 -0.03 -0.03 -0.03 -0.03 -0.03 -0.03 5 La Nación 28.91 10 282.06 106.48 514.46 40,117,099.88 142,229.23 7,992.02 28.91 27.75 25.36 22.09 18.89 16.32 14.38 12.90 11.75 10.84 10.12 9.54 9.05 8.59 8.12 7.63 7.13 6.61 6.05 5.39 4.59 3.66 2.68 1.77 1.03 0.52 0.22 0.07 0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 6 La Prensa Libre 0.86 5 4.51 114.63 15.30 3,656,499.97 809,880.37 45,508.10 0.86 0.86 0.76 0.67 0.46 0.42 0.29 0.12 0.01 -0.02 -0.02 -0.02 -0.02 -0.02 -0.02 -0.02 -0.02 -0.02 -0.02 -0.02 -0.02 -0.02 -0.02 -0.02 -0.02 -0.02 -0.02 -0.02 -0.02 -0.02 -0.02 -0.02 -0.02 -0.02 -0.02 -0.02 -0.02 -0.02 -0.02 -0.02 7 La República 1.49 0 115.18 26.59 35,304,149.86 2,768,359.10 155,557.25 1.49 1.43 1.40 1.33 1.25 1.19 1.11 0.89 0.61 0.43 0.35 0.31 0.27 0.22 0.16 0.10 0.05 0.02 0.00 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 8 La Teja 21.97 0 104.89 390.93 135,000.00 5,025.94 282.41 21.97 4.90 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 9 Radio 6.62 0 110.37 117.76 4,817,833.17 332,635.67 18,691.18 6.62 3.85 2.16 1.10 0.50 0.18 0.05 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 10 Radio Columbia 0.82 0 111.13 14.55 215,833.33 257,865.17 14,489.74 0.82 0.02 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 11 Radio Monumental 1.72 0 111.93 30.69 3,057,833.24 530,731.22 29,822.39 1.72 1.53 1.19 0.76 0.37 0.12 0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 12 Radio Reloj 4.37 2 7.89 109.93 77.73 1,544,166.60 195,829.37 11,003.88 4.37 2.30 0.90 0.26 0.06 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 13 Televisión 75.25 3 199.82 104.55 1,339.27 51,235,769.74 256,411.70 14,408.07 75.25 49.56 31.30 18.63 10.90 6.37 4.50 1.77 0.89 0.40 0.11 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 14 Canal 6 Repretel 38.91 2 68.48 106.11 692.48 11,908,199.98 173,891.65 9,771.17 38.91 18.75 7.78 2.15 0.77 0.14 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 15 Canal 7 Teletica 54.18 2 100.18 106.83 964.21 12,910,483.33 128,872.41 7,241.49 54.18 21.81 9.64 6.25 4.34 2.38 1.12 0.18 0.17 0.12 0.00 0.00 0.00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 16 Canal 11 Repretel 14.39 2 29.04 102.99 256.14 20,424,166.65 703,285.15 39,518.39 14.39 7.86 4.28 1.90 0.55 0.05 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 17 Canal 13 Sinart 0.89 2 2.12 108.24 15.90 5,828,086.45 2,753,820.48 154,740.31 0.89 0.61 0.61 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 18 Canal 42 Extra TV 0.00 #¡DIV/0! 0.00 n.d. 0.00 164,833.33 n.d. n.d. 0.00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
  10. 10. Página 10 100.0 Escoja una variable para comparar 90.0 Medios Kolbi Claro Movistar Total 80.0 Períodicos Diarios Radio 70.0 Televisión 100.0 60.0 Kolbi 50.0 Claro 40.0 Movistar 30.0 20.0 10.0 0.0 Total Períodicos Diarios Radio Televisión Escoja una variable para comparar 100.0 Herramientas Kolbi Movistar Claro 90.0 Noticias Publicidad 80.0 Facebook Total 100.0 70.0 60.0 Kolbi 50.0 Movistar 40.0 Claro 30.0 20.0 10.0 0.0 Noticias Publicidad Facebook Total

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