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Youth Dynamix African Footprint

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Youth Dynamix has established itself as a leader in the youth research, strategy and communications …

Youth Dynamix has established itself as a leader in the youth research, strategy and communications
markets in Sub Sahara Africa over the past few years.

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  • 1. Kenya has a total population of 38 713 743 Youth Dynamix Sub Sahara Africa Offering people, 62 % is between 0 – 24 years of age Mobile penetration among the youth in Kenya 7 – 15 years: 6% 16 – 24 years: 47% Internet penetration among the youth in Kenya 16 – 24 years: 57% Top 3 Role models among the youth in Kenya Mother 28% Father 13% Nelson Mandela 11% Kenya Seneg al Nigeria Ghana Cote n roo D’Ivoire me a Ca and Tanzania Ug Nigeria has a total population of 146 255 312 DRC people, 64% is between 0 - 24 year of age Kenya Mobile penetration among the youth in Nigeria 7 – 15 years: 28% Angola 16 – 24 years: 45% e iqu mb Internet penetration among the youth in Nigeria za Mo 16 – 24 years: 92% Top 3 Role models among the youth in Nigeria Father 11% Mother 10% South Africa has a total population of 48 782 756 people, Genevieve 5% South Africa 53% is between 0 – 24 years of age Nigeria Mobile penetration among the youth in South Africa 7 – 15 years: 6% 16 – 24 years: 47% Internet penetration among the youth in South Africa 16 – 24 years: 47% Sub Sahara Africa Regions Top 3 Role models among the youth in South Africa Southern Africa Mother 23% Nelson Mandela 10% East and Central Africa Father 7% Western Africa South Africa
  • 2. Who is Youth Dynamix Youth Dynamix has established itself as a leader in the youth research, strategy and communications markets in South Africa, Kenya and Nigeria over the past few years. What Youth Dynamix offer as the leading “YOUTH” agency in Sub Sahara Africa: Deep and comprehensive understandings of the youth market through the largest bank of trended youth-relevant research based on the SA, Kenya and Nigeria markets. Insights are put through the Youth Dynamix strategic department, who utilise a specially developed Youth Dynamix strategic toolbox and youth appropriate methods to develop relevant youth brand strategies and a youth strategic approach. Youth Dynamix has great understandings on the new youth consumer market, which is applied to a relevant youth communication strategy that details the most relevant youth communication platforms to allow the brand to appeal more directly to the youth market. Why Youth Dynamix is your first choice for Youth Marketing Campaigns in Sub Sahara Africa A youth specialist agency (focused on 0-24 years and the family market) Strong African footprint (with representation in Southern (South Africa), Eastern (Kenya) and Western Africa (Nigeria)), as well as expansion into other developing markets Successfully conducted work across 11 Sub-Sahara African countries Youth Dynamix has long-standing international affiliations with The Promotions Practice (UK), The Geppetto Group (USA) and TRU (USA) Youth Dynamix is part of WPP The largest bank of youth and family information and insights in Africa Runs the largest, syndicated, most comprehensive and trended youth studies across Africa Specialised Youth Dynamix proprietary research and strategic toolbox Development of EYE – a specialised ethics division and expertise related to ethics and the development of best practice principles Extensive experience across many blue chip brands across a wide range of categories Over 30 years combined marketing experience within the youth and family market segments Offers a specialised youth consultancy service to a multitude of agencies Conceptualisation, development, implementation and management of tailor-made youth campaigns, platforms and communication offerings Youth Dynamix offers an integrated approach to youth research, strategic consulting and complete youth communications solutions
  • 3. Youth Dynamix services in Sub Sahara Africa Research Offering Offering: SA Moz Ang Ken Tan Ugn DRC Cam Nig Gha CI Sen Trax Studies x x x x x x x x x x x x Ad hoc Research x x x x x x x x x x x x Qualitative Research x x x x x x x x x x x x Quantitative Research x x x x x x x x x x x x Panel Research x x x x x x - x x x - - Research Reports x - - x x x - x x x - - Strategic Offering Offering: SA Moz Ang Ken Tan Ugn DRC Cam Nig Gha CI Sen Youth Immersion x x x x x x x x x x x x Brand Immersion x x x x x x x x x x x x Character Workshop x - - x - - - x x x - - Ethics Workshop x - - x x x x x x x - - Stragegic Consultant x x x x x x x x x x x x Strategy Development x x x x x x x x x x x x Youth Scapes x - - x x x - x x x - - Marketing/Communication Offering Offering: SA Moz Ang Ken Tan Ugn DRC Cam Nig Gha CI Sen Traditional Media x x x x x x x x x x x x Brand Licensing x - - - - - - x x x x x Added Value x x x x x x x x x x x x Educational Campaigns x x x x x x - x x x x x Out of Home x x x x x x x x x x x x Digital media x x x x x x - x x x x x Social Media x x x x x x - x x x x x Mobile Media x x x x x x x x x x x x Experiential x x x x x x x x x x x x
  • 4. Homestead Place, 34 Homestead Rd, Cnr 12th Ave & Rivonia Rd, Rivonia, 2128, South Africa. Tel: +27 11 806 8000 www.youthdynamix.co.za Given the current economic climate, and with marketing budgets having been drastically reduced. Has resulted in marketers not being able to afford the cost of Above-The-Line communication. The alternative: Youth Dynamix offers, LOW COST, LOW WASTAGE and HIGH IMPACT BELOW-THE-LINE CAMPAIGNS in Sub Sahara African. o re information contac For m t: Jacques Erasmus Youth Communications Consultant Email: jacques.erasmus@youthdynamix.co.za Direct: +27 11 806 8143 Cell: +27 84 523 6622 Fax: +27 86 673 1687

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